Experience

ILUMEO

• Brazil
• Advertising Services
• 1 - 100 Employee

• Founder and Chief Innovation Officer

  • May 2011 - Present

  My mission is to help business leaders to plan and deploy data science projects, finding solutions through data and scientific methods. He is responsible for leading an inter-disciplinary team to drive innovation across the company and clients. Diego and his team have already implemented numerous external data science projects on different business areas, such as sales, marketing, human resources, customer relation, behavior analytics, product innovation, machine learning, predictive analytics, innovation and much more. The projects have optimized leader’s decision and delivered relevant and measurable results to the client´s business. Some of the companies are: XP Inc, Nubank, Nestlé, Diageo, Prudential, P&G, Toyota, Anheuser-Busch InBev and Rede Globo (main Brazilian media company). As a result of his view about the importance of having a strategic think on data science project development – rather than a technical thinking only - Diego has also guided the implementation of data driven culture across several across organizations and industries. Show less



DataTech

• Brazil
• E-Learning Providers
• 1 - 100 Employee

• Partner

  • Jan 2021 - Present



USP - Universidade de São Paulo

• Brazil
• Higher Education
• 700 & Above Employee

• Professor - Marketing Research MBA

  • Sep 2015 - Present

  As a professor at USP, Diego is engaged with developing an analytic mindset in his students, as well as providing solid technical skills. He is also dedicated on mentoring projects to further support its students on their careers and academic advancements. About the University of São Paulo: https://www5.usp.br/ As a professor at USP, Diego is engaged with developing an analytic mindset in his students, as well as providing solid technical skills. He is also dedicated on mentoring projects to further support its students on their careers and academic advancements. About the University of São Paulo: https://www5.usp.br/



StartUSP

• São Paulo e Região, Brasil

• Founder / Leader

  • Jan 2017 - Jan 2019

  Diego has joined startup founders that were former students at University of São Paulo, stimulating network, best practices exchange and entrepreneurship experience and knowledge conversations across the group. Diego has joined startup founders that were former students at University of São Paulo, stimulating network, best practices exchange and entrepreneurship experience and knowledge conversations across the group.



ESPM Escola Superior de Propaganda e Marketing

• Brazil
• Higher Education
• 700 & Above Employee

• Professor - Communications Planning and ROI Measurement

  • Jan 2014 - Dec 2014

  Diego has lead classes about ROI for graduation students at ESPM (main Brazilian private Marketing school), being responsible to develop and implement the first communications measurement discipline target to communicators and marketers at this institution. Oficial website: https://www.espm.br/ Diego has lead classes about ROI for graduation students at ESPM (main Brazilian private Marketing school), being responsible to develop and implement the first communications measurement discipline target to communicators and marketers at this institution. Oficial website: https://www.espm.br/



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Planner - Business Intelligence (BI)

  • Jun 2010 - May 2011

  In his last experience as strategic planning, Diego has worked for digital communications strategy and measurement projects for several market leaders companies in Brazil. In his last experience as strategic planning, Diego has worked for digital communications strategy and measurement projects for several market leaders companies in Brazil.



F/Nazca Saatchi & Saatchi

• Brazil
• Advertising Services
• 100 - 200 Employee

• Planner

  • Sep 2008 - Jun 2010

  Diego has worked on strategic planning for the main clients of the agency. Diego has worked on strategic planning for the main clients of the agency.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Planner

  • Sep 2008 - Oct 2009

  Diego has worked on strategic planning for the main clients of the agency. Diego has worked on strategic planning for the main clients of the agency.



CO.R Estratégias de Inovação

• Trainee

  • Jun 2007 - Sep 2008

  Since the beginning of his carrear, Diego has worked on several innovation and qualitative research projects. Since the beginning of his carrear, Diego has worked on several innovation and qualitative research projects.