Experience

ASYAD Group

• Oman
• Transportation, Logistics, Supply Chain and Storage
• 200 - 300 Employee

• Group Vice President Marketing and Communications

  • Aug 2018 - Present



Allympiapass

• Jordan
• Spectator Sports
• 1 - 100 Employee

• COO

  • Feb 2018 - Aug 2018



Wamda Capital

• United Arab Emirates
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• COO

  • Jul 2016 - Mar 2017



United Arab Bank

• United Arab Emirates
• Banking
• 400 - 500 Employee

• Senior Vice President Marketing and Communications

  • Aug 2014 - Jul 2016

  • Bank-wide marketing and communications. • Multi-stakeholder corporate communications strategy and initiatives. • Lead generation-driven campaigns for customer acquisition, leveraging behavioural data. • Recognized by Facebook for business: the most optimized lead generation channel; 40% of campaign leads generated from Facebook. • Established the bank’s social media presence. • Part of the core turnaround team: managed reputation, CEO communications, communications crisis, investor relations and internal communications. Show less



Aramex

• United Arab Emirates
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Global Chief Marketing Officer

  • Aug 2008 - Aug 2014

  • Recruited for global rebranding, from strategy to implementation, across markets and touch points. • Reported to Global CEO - Fadi Ghandour.• CEO communications.• Marketing and communications for B2B (logistics, 3PL and shipping), and B2C (express shipping and e-commerce). • Launched marketing initiatives targeting untapped B2B and B2C market segmets, resulting in 300% ROI, and created innovative digital B2C retail service through a franchise model “Aramex Digital Dropbox” in several emerging markets.• Managed global corporate communications, PR and investor relations.• Established Aramex social media presence, and designed from scratch an end-to-end blueprint for online customer service.• Created Aramex retail strategy, customer journey and full shop (Service Centers) design.• Member of Aramex' sustainability steering council: strategising and working on initiatives, developing (as part of the team) integrated annual reports. Show less

• Global Brand Manager

  • Oct 2007 - Oct 2008

  • Recruited to lead the global rebranding of the company, from strategy and brand positioning to global implementation across touch-points. Launched the new brand to over 200,000 customers and 10,000 employees in over 50 countries in ME, Asia, Europe and Africa.



TBWA - Jordan

• Amman

• Managing Partner - Creative Director

  • May 2006 - Oct 2007

  • Developed and implemented an organizational and financial turnaround plan; restructured teams and workflow, enhanced profit margins of functions by negotiating supplier deals, identifying and acquiring new business and improving the quality of creative deliverables. • Developed and implemented an organizational and financial turnaround plan; restructured teams and workflow, enhanced profit margins of functions by negotiating supplier deals, identifying and acquiring new business and improving the quality of creative deliverables.



Nuwa Communications

• Founder - Communications Strategist

  • 2004 - 2007



Silk Road Designs

• Amman

• Founder - Creative Director

  • Jan 2000 - May 2004

  • Founded and managed a creative advertising studio and acquired 85% of the advertising budget of the leading telecom provider in Jordan (Zain). • Reshaped the customery model of ad agencies to deliver, leaner, more responsive and efficient operations, which resulted in above-industry-average profit margins.• Developed and implemented a three-year behavioral change communications strategy for a USAID-funded project addressing family planning and early detection of breast cancer. • Founded and managed a creative advertising studio and acquired 85% of the advertising budget of the leading telecom provider in Jordan (Zain). • Reshaped the customery model of ad agencies to deliver, leaner, more responsive and efficient operations, which resulted in above-industry-average profit margins.• Developed and implemented a three-year behavioral change communications strategy for a USAID-funded project addressing family planning and early detection of breast cancer.