Daniel Gomez-Mazzini

Programmatic at WMX
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Contact Information
us****@****om
(386) 825-5501
Location
Miami/Fort Lauderdale Area, US
Skills

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Bio

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Credentials

  • Designing Growth Strategies
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Global Strategy
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Grant Writing for Education
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Measuring Business Performance
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Creating a Culture of Learning (2017)
    LinkedIn
    May, 2020
    - Nov, 2024
  • Creating a Leadership Development Program
    LinkedIn
    May, 2020
    - Nov, 2024
  • Executive Decision-Making
    LinkedIn
    May, 2020
    - Nov, 2024
  • Executive Leadership
    LinkedIn
    May, 2020
    - Nov, 2024
  • Gaining Internal Buy-In for Elearning Training
    LinkedIn
    May, 2020
    - Nov, 2024
  • Measuring Learning Effectiveness
    LinkedIn
    May, 2020
    - Nov, 2024
  • Organizational Learning and Development
    LinkedIn
    May, 2020
    - Nov, 2024
  • Problem Solving Techniques
    LinkedIn
    May, 2020
    - Nov, 2024
  • Project Management: Solving Common Project Problems
    LinkedIn
    May, 2020
    - Nov, 2024
  • Teaching Techniques: Blended Learning
    LinkedIn
    May, 2020
    - Nov, 2024
  • Teaching Techniques: Data-Driven Instruction
    LinkedIn
    May, 2020
    - Nov, 2024
  • Teaching Techniques: Project-Based Learning
    LinkedIn
    May, 2020
    - Nov, 2024
  • Teaching with Technology
    LinkedIn
    May, 2020
    - Nov, 2024
  • Using Questions to Foster Critical Thinking and Curiosity
    LinkedIn
    May, 2020
    - Nov, 2024
  • Branding Foundations
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Communicating with Confidence
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Communicating with Transparency
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Create A Brand Strategy
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Critical Thinking for Better Judgment and Decision-Making
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Finding Your Time Management Style
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Leading a Marketing Team
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Learning Google Tag Manager
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Managing Organizational Change for Managers
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Marketing Tips
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Marketing Tools: SEO
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Marketing on Twitter
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • SEO for Social Media
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Strategic Planning Foundations
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • The Persuasion Code: The Neuroscience of Sales
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Critical Thinking
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Digital Strategy
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Grammar Foundations
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Impromptu Speaking
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Productivity Tips: Finding Your Productive Mindset
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Time Management: Working from Home
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Working Remotely
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Advertising Foundations
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Marketing Tools: Digital Marketing
    LinkedIn
    Dec, 2019
    - Nov, 2024

Experience

  • WMX
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Programmatic
      • Aug 2019 - Present

      I'm a veteran in digital advertising and large budget campaign deployment with deep understanding of campaign management and optimization strategies across Mobile, Display, Video, CTV/OTT, PMP’s, Programmatic Guarantees and Audio (bid management, data, and audience analysis).I have experience in full execution of programmatic campaigns within various DSPs from start to finish, including but not limited to: Display & Video 360, Search Ads 360, Amobee, Stackadapt; while also handling full funnel digital ad trafficking and tag management across various platforms targeting Display, Paid Search, Email, Social Media, Native and CTV (Prospecting and Retargeting).I focus on maximizing client’s media spend, revenue, leads, and media bookings as established in their business goals (ROI, ROAS, Cost per Booking, COS, and various benchmarks); while extracting and delivering insightful findings for reports as I identify optimization opportunities to implement both in real-time and long-term.I've managed multi-million-dollar campaigns, brand performance, audience targeting and acquisition via campaign optimization within but not limited to the Healthcare, Traveling, Hotel & Resorts, Car Rentals, Event Tickets, Fine Jewelry and E-Commerce fields.

  • Playwire
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Network Operations
      • Mar 2018 - Aug 2019

      As part of Network Operations, main responsibilities included maintaining and increasing programmatic sales by 10% month over month, while evaluating and outperforming the department’s administration goals by 15% by ensuring the development and implementation of strategies, projects, campaigns, growth opportunities and retention efforts.In charge of complete escalation of new programmatic partnerships by sourcing new Business Development integrations with DSP’s, SSP’s, Trading Desks, and Ad Networks, while managing direct media strategy & operations management for Partner Direct & Programmatic media buys by analyzing conversion, acceptance and failure rates, bounce rates, and other common key metrics to optimize campaigns. Also, in charge of strategic planning and implementation while assessing and determining targeting methodologies to be used across campaigns. Including but not limited to: • Coordination and development of strategic third-party partners on boarding process.• Plan, direct, maintain and coordinate client’s media, accounts, creatives, traffic, billing, and reconciliation.• Account leadership including coordination of internal analytical and product resources to deliver on client’s needs and expectations.

  • Latin2Latin Marketing + Communications, LLC.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jun 2016 - Mar 2018

      As an Account Executive, my main duties involved the full ownership, planning, managing, and execution of marketing efforts for a pipeline of clients to promote their products and services. Heavily in charge of client coordination and design of media plans, budgets, advertising/media buy, event planning, PR, social media, SEO/SEM, and billing, while implementing full administration and execution of sales and contract development, revenue reports, product pricing, marketing communications, scheduling, contract insertion process, sponsorship proposals & recaps.Largely responsible for maximization and enhancement of projection, planning, and budgeting strategies with monthly and yearly data intel collection, analysis, and sales metrics reporting, while identifying opportunities for programs and initiatives that are innovative and have the potential to drive results, while managing the preparation and delivery of digital presentations to the Client.

  • Adams Outdoor
    • Advertising Services
    • 200 - 300 Employee
    • Traffic Manager
      • Feb 2015 - Jun 2016

      • Coordination and support of Sales and Operations departments. • Established data integrity compliance ensuring accurate balance with Sales and Financial statements. • Enhanced workload supply, billing, scheduling, contract insertion process, management reports, statistical reports, and sales projection numbers by 20% • Programmed and executed all digital content scheduling and monitoring, as well as maintained and oversaw all production ordering and inventory. • Organized and produced the creation of all outgoing proposals. • Plan, organize and manage day-to-day tasks regarding production, media buys and all required materials to transmit to the appropriate media outlets.• Expedite external broadcast trafficking workflow, manage production scripts and oversee the operational processes to coordinate and release broadcast quality materials

Education

  • Madison Media Institute
    Bachelor of Science (BS), Arts, Entertainment, and Media Management
    2013 - 2015
  • Madison Media Institute
    Associate of Science (AS), Recording Arts Technology/Technician
    2012 - 2014

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