Experience

M&C

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Marketing & Development

  • Sep 2021 - Present

  Kansas City, Missouri, United States

• Senior Manager of Marketing & Development

  • Jul 2018 - Sep 2021

  Kansas City, Missouri Area Responsible for managing day-to-day services for key clients, including planning and executing campaigns and projects, budgeting, managing internal and external relationships, and internal & external communication. Develop and implement strategy for company marketing across multiple social media platforms, as well as the company's website, blog and podcast. Assist with business development by representing M&C at relevant nonprofit and marketing events & continuing education sessions.



The Nelson-Atkins Museum of Art

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Development Director, Member Giving

  • May 2017 - Jul 2018

  Responsible for growing museum's largest donor base of over 16,000 members, stewarding current members, increasing support of annual giving campaign and overseeing implementation of a millennial giving program. Accountable for the following: * Raise a total of $1.6 million through annual contributions through membership, annual giving campaign and telemarketing efforts *Growth & Retention: Implement strategies to increase financial support and implement stewardship plan to… Show more Responsible for growing museum's largest donor base of over 16,000 members, stewarding current members, increasing support of annual giving campaign and overseeing implementation of a millennial giving program. Accountable for the following: * Raise a total of $1.6 million through annual contributions through membership, annual giving campaign and telemarketing efforts *Growth & Retention: Implement strategies to increase financial support and implement stewardship plan to ensure retention of donors *Annual Fund: Execute two successful annual giving campaigns *Enhance structure, levels and benefits all while remaining within budget and adhering to implementation timeline *Leadership Committee Management: Collaborate with volunteer leadership council to implement strategies to grow donor base, increase donor engagement and improve retention *Manage Staff: Oversee efforts of millennial giving staff member and team of four callers who are responsible for generating $270,000+ in annual revenue.

• Development Manager

  • Jul 2011 - May 2017

  Kansas City, Missouri Area In my role as Development Manager at The Nelson-Atkins Museum of Art, I devote my time to increasing support for the museum through these channels: individual giving, mid-level support, annual fund gifts and corporate giving. All told, my efforts generate over $1 million annually. When I first began my career at the Nelson-Atkins, individual donors (primarily museum members) remained steady at just over 10,000. Now, five years later, the donor base I am responsible for has grown to… Show more In my role as Development Manager at The Nelson-Atkins Museum of Art, I devote my time to increasing support for the museum through these channels: individual giving, mid-level support, annual fund gifts and corporate giving. All told, my efforts generate over $1 million annually. When I first began my career at the Nelson-Atkins, individual donors (primarily museum members) remained steady at just over 10,000. Now, five years later, the donor base I am responsible for has grown to 16,000 donors. Additionally, individual giving for this audience has increased by over 40 percent. Annual fund support, another fundraising initiative I am responsible for, has doubled, resulting in new donors, increased financial support and greater elevation of the museum's impact in the community. My success as a fundraiser is also a result of being skilled at donor retention, stewardship and strategic communication. In my current role, I am also responsible for executing a year-long stewardship and communication plan focused on deepening the museum’s connection with largest group of museum supporters. I am an effective and successful development professional because of one very simple fact - I am not afraid to ask for money. I delight in connecting a donor's passion with an organization's area of greatest need. Whether it be a personal ask of a mid-level donor or local company, or the result of a large-scale, multi-faceted fundraising campaign, I will deliver results and exceed goals.



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Community Manager, Development

  • Jul 2010 - Jul 2011

  Kansas City, Missouri Area While in this role I successfully executed fundraising, networking, promotion and recruitment efforts in six diverse KC Metro communities for the American Cancer Society's Relay For Life. My success in this role is a direct result of my abilities to implement effective strategies, including fundraising, volunteer recruitment & retention, public relations and marketing. Combine this with my ability to build meaningful relationships with donors, sponsors and volunteers and a willingness to work… Show more While in this role I successfully executed fundraising, networking, promotion and recruitment efforts in six diverse KC Metro communities for the American Cancer Society's Relay For Life. My success in this role is a direct result of my abilities to implement effective strategies, including fundraising, volunteer recruitment & retention, public relations and marketing. Combine this with my ability to build meaningful relationships with donors, sponsors and volunteers and a willingness to work tirelessly to garner results and you have six successful events that generated new donors and over $350,000 in revenue.

• Training Chair (Volunteer)

  • Aug 2007 - Jul 2011

  Coordinate volunteer education and networking sessions for regional volunteers in the Kansas City, Northern Missouri and Mid-Missouri areas. Responsible for planning and coordinating logistics for numerous volunteer training events. Provide leadership and guidance to other volunteers in the areas of fundraising, publicity, volunteer training, community mobilization, mentoring and cancer survivorship

• Publicity Coordinator (Volunteer)

  • Sep 2003 - Jul 2010

  As a volunteer publicity coordinator, I assisted in coordinating promotional efforts, including news, print and radio advertisements for the Relay For Life of Overland Park & Leawood. I was responsible for actively developing and implementing grassroots marketing strategies, as well as networking and building relationships with local media.



Ascend Integrated Media

• Project Manager

  • Apr 2008 - Jul 2010

  My role with Ascend Media involved managing an average of 25-30 projects simultaneously, each with their own set of deadlines, budgets, project teams, and clients. Effective project and time management skills contributed to success in this role, as well as my ability to communicate and interact with multiple audiences, my strict attention to detail, and my talent for planning and executing innovative solutions to complex problems. While seamlessly managing each of these elements, I was also… Show more My role with Ascend Media involved managing an average of 25-30 projects simultaneously, each with their own set of deadlines, budgets, project teams, and clients. Effective project and time management skills contributed to success in this role, as well as my ability to communicate and interact with multiple audiences, my strict attention to detail, and my talent for planning and executing innovative solutions to complex problems. While seamlessly managing each of these elements, I was also financially accountable for each project I oversaw. This included actively managing budgets, as well as preparing and presenting formal and informal reports for executive leadership staff. In addition, while this organization was involved in custom book publishing, I had the opportunity to work as a project manager and publicity coordinator for books published by Dick Vitale and Bill Self. My only wish is that the organization would have stayed in the book business long enough to publish a book by a great Missouri coach like Gary Pinkel. The KU book was a tough one for this die-hard Mizzou fan! Show less



University of Missouri-Columbia

• United States
• Higher Education
• 700 & Above Employee

• Marketing Manager

  • Nov 2007 - Apr 2008

  Developed and implement marketing strategies to enhance organization's visibility and drive sales. Developed and implemented numerous multifaceted marketing strategies to drive sales and promote image of organization. Oversaw efforts of a team of eight marketing staff members. Demonstrated ability to perform cost analysis and measure return on investment. Reviewed effectiveness of marketing strategies and provided recommendations. Utilized grassroots marketing strategies to launch effective… Show more Developed and implement marketing strategies to enhance organization's visibility and drive sales. Developed and implemented numerous multifaceted marketing strategies to drive sales and promote image of organization. Oversaw efforts of a team of eight marketing staff members. Demonstrated ability to perform cost analysis and measure return on investment. Reviewed effectiveness of marketing strategies and provided recommendations. Utilized grassroots marketing strategies to launch effective campus-wide recycling campaign

• Public Relations Coordinator

  • Apr 2007 - Apr 2008

  Launched successful promotional campaign for University Bookstore. Successfully built relationships by designing and implementing programs, services, and events. Promoted programs and services using traditional and modern media outlets. Developed and implemented multiple internal and external communication strategies. Evaluated effectiveness of programs and prepared formal reports. Advanced image and promoted mission of organization. Conducted focus group study and presented findings to… Show more Launched successful promotional campaign for University Bookstore. Successfully built relationships by designing and implementing programs, services, and events. Promoted programs and services using traditional and modern media outlets. Developed and implemented multiple internal and external communication strategies. Evaluated effectiveness of programs and prepared formal reports. Advanced image and promoted mission of organization. Conducted focus group study and presented findings to executive committee. Created and implemented numerous collaborative initiatives with other departments, student organizations and leaders of the MU academic community. Responsible for elevating organization’s visibility by designing and promoting a new website.

• Executive Staff and PR Assistant

  • Mar 2005 - Apr 2008

  Coordinated organization's yearly United Way efforts, resulting in a 30 percent increase in donations. Responsible for communication efforts originating from the office of the Assistant Vice Chancellor for Student Affairs. Developed, designed and published organization's annual report. Successfully planned and executed annual campus-wide appreciation events. Designed, organized and promoted quarterly employee meetings to improve internal communication. Crafted and designed quarterly employee… Show more Coordinated organization's yearly United Way efforts, resulting in a 30 percent increase in donations. Responsible for communication efforts originating from the office of the Assistant Vice Chancellor for Student Affairs. Developed, designed and published organization's annual report. Successfully planned and executed annual campus-wide appreciation events. Designed, organized and promoted quarterly employee meetings to improve internal communication. Crafted and designed quarterly employee newsletters.



State Farm

• United States
• Insurance
• 700 & Above Employee

• Team Leader

  • Aug 2002 - Mar 2005

  Coordinated and managed work flow of team. Evaluated new and existing State Farm business in an effort to maintain agent and company profitability. Developed training materials and assisted with new employee training. Assisted with financial management and profitability of State Farm agents. Engaged team by implementing team building activities.