Experience

Lili

• United States
• Financial Services
• 1 - 100 Employee

• Head of SEO & Organic Growth

  • Feb 2022 - Present

• Senior SEO Manager

  • Aug 2021 - Feb 2022



Webpals Group

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• SEO Group Leader and Head of SEO | Finance Division

  • Mar 2021 - Aug 2021

  • Managed 10 team members (8 SEOs/Webmasters and 2 Outreach Specialists) responsible for Wordpress site management and promotion of 7 finance and tech websites in the US and Canadian markets• Implemented SEO strategy (on-page and off-page) in collaboration with team members• Directed wide-ranging SEO research + data analysis aimed at deconstructing algorithm updates and assessing competitor sites• Oversaw SEO maintenance tasks including technical audits, historical optimization and backlink audits• Monitored the sites’ organic search performance and revenues• Conducted regular knowledge-sharing sessions to spur the professional development of team members• Helped produce content designed to perform well both in organic search and with regard to CRO• Collaborated with various stakeholders in the department to facilitate the growth and health of the sites• Participated in Acquisition processes, providing analysis about SEO and revenue growth potential• Designed and implemented new protocols and workflows aimed at boosting performance and efficiency Show less

• SEO Team Leader | Finance Division, US Market

  • Sep 2020 - Feb 2021

  • Managed 5 SEOs/Webmasters responsible for Wordpress site management and promotion of 4 finance and tech websites in the US market• Directed and implemented on-page SEO strategy and research in collaboration with team members• Monitored the sites’ organic search performance and revenues• Conducted regular knowledge-sharing sessions to spur the team's professional development • Researched content designed to perform well both in organic search and with regard to CRO• Collaborated with various stakeholders in the department to facilitate the growth and health of the sites• Designs and implements new protocols and workflows aimed at boosting performance and efficiency Show less



Wix

• Israel
• Software Development
• 700 & Above Employee

• Head of SEO Monitoring, Outreach and Research

  • Jul 2016 - Mar 2019

  My main responsibilities were divided into 2 roles: Head of the SEO M.O.R. team and a member of the larger SEO team. As the Head of the SEO M.O.R. team, I managed a team of 10 SEO managers responsible for monitoring, outreach and research efforts in 17 languages, encompassing all relevant markets (main targeted languages included English, Spanish, Portuguese, French, Japanese, Russian and German).The central responsibilities of the team included:• Monitoring the SEO performance of all wix.com pages in all languages/relevant markets and producing regular reports on changes in traffic levels and organic search positions for major keywords • Outreach efforts to relevant websites in order to collaborate on the production of content about Wix• Researching new opportunities for improvement in SEO performance on the basis of keyword research and content analysis In addition to handling all aspects of team management, I focused on:• Determining and implementing strategy• Developing and overseeing the SEO team BI reporting system• Fomenting the development of more effective outreach tactics• Conducting regular training sessions As a member of the SEO team, my areas of focus included:• Performing backlink audits and analysis of all links pointing to wix.com (in all languages)• Overseeing and evaluating all tools used by the SEO team, as well as researching new tools/platforms• Engaging in regular competitor research• Collaborating with other teams within the company in order to ensure that SEO was considered and prioritized, as well as to create new opportunities for SEO gains• Overseeing the SEO team budget, producing an annual budget estimate and working with the Finance department to ensure the allocation of necessary resources/process payments related to the work of the SEO teamIn addition to the above, I was responsible for contributing to all ongoing SEO efforts, including keyword research, technical audits and content creation Show less

• Team Leader and Product Lead, Customer Solutions

  • Jan 2012 - Jul 2016

  Responsibilities as a Team Leader:• Managed a team of part-time employees (between 5-8 team members at any given time)• Responsible for interviewing, training, supervising and evaluating team members• Created a new training protocol for the Customer Solutions department• Crafted departmental protocols related to communication, scheduling and the daily workflowResponsibilities as a Product Lead:• Served as a product lead for all matters related to SEO, Domains, Wix Accounts, Mobile Applications and Billing.• Identified critical issues affecting users and worked with Product/R&D teams to resolve them• Managed all matters related to Wix “VIP” premium users• Provided technical support to users via a forum, e-mail, phone and in-person• Engaged in BI activities – improving content/protocols based on user behavior• Wrote content for both internal purposes and user consumption• Oversaw and maintained the department’s internal knowledgebase • Prepared and administered internal training sessions Show less