Experience

Tilley

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Leadership

  • Jul 2021 - Present

  Enjoying the Iconic Life Outdoors. Enjoying the Iconic Life Outdoors.



Marcelo Ceron Creative

• Creative Consultant

  • 2015 - Present

  I’ve had the pleasure of working with VICE, HUGE NY, AKQA Shanghai, & RBK Bermuda. My work has helped win pitches, finish campaigns and generally made life easier. I’ve had the pleasure of working with VICE, HUGE NY, AKQA Shanghai, & RBK Bermuda. My work has helped win pitches, finish campaigns and generally made life easier.



Jackman

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Vice President, Brand Strategy

  • Sep 2019 - Sep 2022

  Building a next generation strategy practice.

• Principal, Brand Strategy

  • Jan 2017 - Sep 2022

  Partnered and working closely with a Principal consultant from our Management Consulting group, I lead companies through the Jackman Reinvention Journey – to help drive unrivalled growth, fast.By leveraging the unique talents of our in-house research, creative, design, and strategy teams, we identify and create white-space opportunities, define and size the path forward, and bring it to market with new, compelling consumer offerings. All in one seamless, integrated workstream.Our work has helped shape billions in market value, and galvanized thousands of workers with new strategic visions for their organizations. Show less

• Brand Strategist

  • Nov 2015 - Dec 2016

  I help brands become the brands they're meant to be.



Arrivals + Departures

• Advertising Services
• 1 - 100 Employee

• Senior Creative

  • Jun 2013 - Jun 2015

  Worked closely with strategy to lead creative on several clients including Mike’s Hard Lemonade, CAA, Bull’s Eye BBQ, Palm Bay, & others. Worked closely with strategy to lead creative on several clients including Mike’s Hard Lemonade, CAA, Bull’s Eye BBQ, Palm Bay, & others.



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Writer

  • Jul 2010 - Jun 2013

  Ford Motor Company, Lincoln Motor Company, Advil, Robax, Centrum, Royal Canadian Mint, Princess Margaret Hospital, LG Electronics. Ford Motor Company, Lincoln Motor Company, Advil, Robax, Centrum, Royal Canadian Mint, Princess Margaret Hospital, LG Electronics.



Clarity Systems

• Software Development
• 1 - 100 Employee

• Onboarding Lead

  • 2006 - 2008

  Helped clients make the most of our business reporting software. Realized financial software wasn't my true calling. Helped clients make the most of our business reporting software. Realized financial software wasn't my true calling.



Protexis

• Software Development

• Systems Designer

  • 2004 - 2006

  Now Avarto. Began by designing customer workflows, but ended working on a lot of biz dev. Discovered I love solving all kinds of problems - the views weren’t bad, either. Now Avarto. Began by designing customer workflows, but ended working on a lot of biz dev. Discovered I love solving all kinds of problems - the views weren’t bad, either.