Joyce Tsunekawa

Junior UX Researcher at Tapestry
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(386) 825-5501

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Nicole Jones

Joyce worked with me as a UX Design and Research intern at Aura, while I was head of Lifecycle Marketing. She was tasked with improving conversion of Aura’s onboarding flow and uncovering insights to inform the roadmap for a new product that was in development. She immediately impressed me with her curiosity, intuitive technical skills and drive for impact. Within her first few weeks, she was providing meaningful insights and mapped out a new UX and experiment roadmap for onboarding, working collaboratively with design, engineering and product to bring it to life and drive significant increase to customer conversion. She is also naturally empathetic, able to build trust quickly and a strong communicator - all of this was clearly evidenced in the interviews she conducted. Plus, she is a pleasure to work with and exudes positivity no matter what comes her way. Any team would be fortunate to have Joyce on their team!

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Experience

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Junior UX Researcher
      • Sep 2022 - Present

    • UX Research Assistant
      • Jan 2022 - Sep 2022

    • User Experience Designer
      • Jun 2021 - Sep 2021

      • Redesigned a mobile and desktop responsive partnerships page that captures the user flow needs for both users and potential partners • Conducted competitive and comparative analysis that contributed to the feature and design decisions • Participated in weekly team design critiques and design presentations facilitating the agile process • Redesigned a mobile and desktop responsive partnerships page that captures the user flow needs for both users and potential partners • Conducted competitive and comparative analysis that contributed to the feature and design decisions • Participated in weekly team design critiques and design presentations facilitating the agile process

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • UX Designer
      • Apr 2021 - Jul 2021

      • Collaborated directly with Aura's CEO, CPO, and engineers to deliver a new user onboarding experience that optimized UX flow, copy, and visualization. • Developed a new onboarding experience with a series of questions and scoring methodology to visualize their potential benefit that increased landing page conversion and trial sign-ups. • Contributed to a 40% increase in conversion rate by conducting in-depth competitive analysis to identify Aura's key differentiators and create a new roadmap of testing opportunities. • Led user interviews to uncover and deliver actionable insights that contributed to new product's feature prioritization, pricing, and marketing.

    • Canada
    • Retail Apparel and Fashion
    • User Experience Designer | User Interface Designer
      • Nov 2020 - Dec 2020

      • Organized group tasks and constructed timelines to ensure all phases of UX methods, including research, synthesis, testing, and iterative design process. • Utilized mobile-first approach and adopted client's Shopify constraints to deliver the redesign. • Introduced the concept of gamification for user engagement and social media presence on the landing page for credibility. • Organized group tasks and constructed timelines to ensure all phases of UX methods, including research, synthesis, testing, and iterative design process. • Utilized mobile-first approach and adopted client's Shopify constraints to deliver the redesign. • Introduced the concept of gamification for user engagement and social media presence on the landing page for credibility.

  • Self-Employed
    • San Francisco Bay Area
    • Music Educator
      • Sep 2009 - Sep 2020

      • Maintained classes of up to 25 students and facilitated a positive environment for safe learning space. • Designed curriculums with clear learning objectives and goals in preparation for performances. • Organized and directed quarterly music performances of various string ensembles and solos for students to showcase their progress with their audience. • Provided thorough communications with parents to share students' progress and curriculum goals to encourage in-home practices and receive family support.

Education

  • General Assembly
    UX Design
    2020 - 2021
  • San Francisco Conservatory of Music
    Master's degree, Music Performance, Cello
  • California State University-Sacramento
    Bachelor's degree
    2009 - 2014

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