Kerri Krovitz Martinek

Head of Global Brand and Marketing at Sandler
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us****@****om
(386) 825-5501

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5.0

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David Allen

Kerri is an amazing asset for any company, start-up to large organization, that is looking to enhance their marketing efforts. I've worked with her at three organizations now, in varying capacities from consulting projects to a set number of hours per week. She can literally do it all, and do it all well whether it's from a strategic standpoint helping build out your marketing strategy or social media, PR or ad campaigns, to executing on more tactical efforts like building websites, creating content and thought leadership and designing and drafting marketing materials or sell sheets. She has experience in multiple markets and verticals, and she's proactive when it comes to identifying gaps in your approach and things that can help get you to your goals. One of the most impressive things about working with Kerri is that, even in a part-time or project oriented capacity, she acts like your business is hers.

Barry Cioe

Kerri is an extremely talented Marketing professional. Her breadth of skills and work ethic make her a one person marketing machine. Kerri's broad range skills, including corporate marketing, sales programs, event marketing, creative support, writing, outsource team management, PR, AR, organization and more, is perfect for many companies and ideal for small to mid-size firms that need to do more with fewer people. Not only is Kerri talented, but she is also pleasure to work with and a valuable member of the BRIDGE team. I highly recommend Kerri, would be a reference for her and would work with her again.

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Credentials

  • Sandler Sales Training
    Revenue Performance Group, LLC.
    Aug, 2017
    - Oct, 2024
  • Content Marketing Certified
    HubSpot
    Jul, 2018
    - Oct, 2024
  • Inbound Marketing Certified
    HubSpot
    Jul, 2018
    - Oct, 2024
  • HubSpot Marketing Software Certified
    HubSpot
  • Email Marketing
    HubSpot
    Dec, 2018
    - Oct, 2024
  • Inbound Sales Methodology
    HubSpot
    Jan, 2019
    - Oct, 2024
  • Sales Enablement Certified
    HubSpot
    Dec, 2018
    - Oct, 2024
  • Social Media Certified
    HubSpot
    Dec, 2018
    - Oct, 2024

Experience

    • United States
    • Professional Training and Coaching
    • 200 - 300 Employee
    • Head of Global Brand and Marketing
      • Sep 2021 - Present

      Executive Leadership: Set vision and strategic growth objectives in collaboration with organizational department heads on senior leadership team. Global Brand Strategy: Strategic guidance and execution in positioning and brand messaging, value proposition development, brand voice implementation, with 2022 organizational rebrand across 230 locations in 30 countries. Leadership and Team Development: Build, coach, and lead team of in-house marketing professionals, agencies, and… Show more Executive Leadership: Set vision and strategic growth objectives in collaboration with organizational department heads on senior leadership team. Global Brand Strategy: Strategic guidance and execution in positioning and brand messaging, value proposition development, brand voice implementation, with 2022 organizational rebrand across 230 locations in 30 countries. Leadership and Team Development: Build, coach, and lead team of in-house marketing professionals, agencies, and consultants. Manage project plans, budgets, and outcomes. Speaker at global sales training events on topics including: What the Most Profitable Brands Know About Sales and Marketing Alignment, Sales and Marketing Alignment in Your CRM, Introduction to Brand Implementation, Search Engine Marketing: Making the Most of Paid Search Advertising Show less Executive Leadership: Set vision and strategic growth objectives in collaboration with organizational department heads on senior leadership team. Global Brand Strategy: Strategic guidance and execution in positioning and brand messaging, value proposition development, brand voice implementation, with 2022 organizational rebrand across 230 locations in 30 countries. Leadership and Team Development: Build, coach, and lead team of in-house marketing professionals, agencies, and… Show more Executive Leadership: Set vision and strategic growth objectives in collaboration with organizational department heads on senior leadership team. Global Brand Strategy: Strategic guidance and execution in positioning and brand messaging, value proposition development, brand voice implementation, with 2022 organizational rebrand across 230 locations in 30 countries. Leadership and Team Development: Build, coach, and lead team of in-house marketing professionals, agencies, and consultants. Manage project plans, budgets, and outcomes. Speaker at global sales training events on topics including: What the Most Profitable Brands Know About Sales and Marketing Alignment, Sales and Marketing Alignment in Your CRM, Introduction to Brand Implementation, Search Engine Marketing: Making the Most of Paid Search Advertising Show less

    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Leader
      • Jul 2005 - Oct 2021

      Founded agency and expanded business to 30+ B2B and B2C clients across SaaS, sales training, fintech, cybersecurity, AI technologies, energy, professional services, and mobile apps. Fractional Leadership: Provided senior-level experience to guide the right marketing principles, strategies, and tactics to support company growth objectives. Built and trained teams for sustainable, repeatable, and scalable model. Engagement range includes: strategic direction and execution across… Show more Founded agency and expanded business to 30+ B2B and B2C clients across SaaS, sales training, fintech, cybersecurity, AI technologies, energy, professional services, and mobile apps. Fractional Leadership: Provided senior-level experience to guide the right marketing principles, strategies, and tactics to support company growth objectives. Built and trained teams for sustainable, repeatable, and scalable model. Engagement range includes: strategic direction and execution across marketing & communications, brand and messaging strategy, digital & inbound marketing, lead generation strategy, marketing automation, corporate identity, content strategy, SEM, and sales enablement. Show less Founded agency and expanded business to 30+ B2B and B2C clients across SaaS, sales training, fintech, cybersecurity, AI technologies, energy, professional services, and mobile apps. Fractional Leadership: Provided senior-level experience to guide the right marketing principles, strategies, and tactics to support company growth objectives. Built and trained teams for sustainable, repeatable, and scalable model. Engagement range includes: strategic direction and execution across… Show more Founded agency and expanded business to 30+ B2B and B2C clients across SaaS, sales training, fintech, cybersecurity, AI technologies, energy, professional services, and mobile apps. Fractional Leadership: Provided senior-level experience to guide the right marketing principles, strategies, and tactics to support company growth objectives. Built and trained teams for sustainable, repeatable, and scalable model. Engagement range includes: strategic direction and execution across marketing & communications, brand and messaging strategy, digital & inbound marketing, lead generation strategy, marketing automation, corporate identity, content strategy, SEM, and sales enablement. Show less

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Programs Strategist
      • Apr 2019 - Sep 2021

      Worked collaboratively with partner marketing agency to deliver strategic program management for cybersecurity clients. Worked collaboratively with partner marketing agency to deliver strategic program management for cybersecurity clients.

    • Director of Marketing and Communications
      • Apr 2010 - 2016

      Established market presence and brand for an emerging energy technology company by developing relationships with key media contacts and analysts to secure news coverage, interviews, briefings and inquiries. Directed PR agency of four and design team of two; managed weekly deliverables, budget and outcomes. Established market presence and brand for an emerging energy technology company by developing relationships with key media contacts and analysts to secure news coverage, interviews, briefings and inquiries. Directed PR agency of four and design team of two; managed weekly deliverables, budget and outcomes.

    • Market Research
    • 700 & Above Employee
    • Senior Marketing Director
      • Jan 2004 - Jul 2005

      Formerly Cymfony Established and implemented the marketing and branding strategy for an early stage AI technology company with a 1.09 million dollar marketing budget while managing a team of marketing specialists and consultants. Formerly Cymfony Established and implemented the marketing and branding strategy for an early stage AI technology company with a 1.09 million dollar marketing budget while managing a team of marketing specialists and consultants.

    • Canada
    • Software Development
    • 700 & Above Employee
    • Senior Marketing Manager, Institutional Sales
      • Feb 2002 - Dec 2003

      Formerly CCBN • Lead the marketing team of four in developing targeted marketing communications and go-to-market strategy for StreetEvents and MyCCBN, both early SaaS applications for financial services and investor relations. • Developed and executed promotional, distribution and pricing strategy for new and flagship products in collaboration with the sales, product, and technology teams. • Evaluated and recommended product positioning, messaging, and competitive differentiation to… Show more Formerly CCBN • Lead the marketing team of four in developing targeted marketing communications and go-to-market strategy for StreetEvents and MyCCBN, both early SaaS applications for financial services and investor relations. • Developed and executed promotional, distribution and pricing strategy for new and flagship products in collaboration with the sales, product, and technology teams. • Evaluated and recommended product positioning, messaging, and competitive differentiation to executive team for business growth strategies.

    • Global Product Marketing Manager
      • Dec 1999 - Jan 2002

      • Contributed to international product marketing and brand strategy for over 20 major products and services. • Hired, managed and trained the product marketing teams for Thomson Financial, Primark, and Datastream (London). • Facilitated global team of marketing leads from New York, London, Tokyo, and Hong Kong to collaborate on strategies to maintain consistent branding and communications across the globe. • Strategized marketing campaigns with direct management of advertising… Show more • Contributed to international product marketing and brand strategy for over 20 major products and services. • Hired, managed and trained the product marketing teams for Thomson Financial, Primark, and Datastream (London). • Facilitated global team of marketing leads from New York, London, Tokyo, and Hong Kong to collaborate on strategies to maintain consistent branding and communications across the globe. • Strategized marketing campaigns with direct management of advertising, design, and PR agencies.

Education

  • Babson F.W. Olin Graduate School of Business
    MBA, Marketing
    2000 - 2002
  • University of New Hampshire
    BS, Business Administration
    1993 - 1997

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