Senior Marketing Coordinator

• Aug 2023 - Present

Content Creator

• Sep 2022 - Aug 2023

Founder

• Apr 2021 - Oct 2022

With our initial launch selling out within hours, and multiple sell-out restocks and artist collaboration products since, I've utilised multiple digital marketing strategies to build a strong and engaged audience. The core of my audience has been built via Instagram where I use a combination of organic and paid promotional strategies, but I have also made use of Pinterest, Tiktok and email marketing to further my reach and convert by audience into customers and repeat customers. With our initial launch selling out within hours, and multiple sell-out restocks and artist collaboration products since, I've utilised multiple digital marketing strategies to build a strong and engaged audience. The core of my audience has been built via Instagram where I use a combination of organic and paid promotional strategies, but I have also made use of Pinterest, Tiktok and email marketing to further my reach and convert by audience into customers and repeat customers.

Digital Account Executive

• Jul 2020 - Dec 2021

I took care of multiple client accounts, managing their online and social media presence. This included, but was not limited to, Instagram, Pinterest and Facebook, using both organic and paid media to grow brands audiences and strengthen and nurture their current audience. I also gained extensive experience in email marketing, both running promotional campaigns, and setting up nurture sequences.

Digital Marketing & Events Assistant

• May 2017 - Jul 2020

Founder

• Oct 2016 - Apr 2020

Lufsum is a lingerie brand I created upon graduating from university. It started as a hobby but is something which I have become more and more interested and engrossed in, allowing me to bring together my creativity and satisfaction in creating beautiful items and sharing this with other people. I carry out every element of this myself; designing and sewing the lingerie, managing costs, running the social media, photography and designing elements for both web and print. Carrying out all of this has required high levels of motivation and self organisation as well as utilising communication skills to not only built relationships with customers but also arrange promotional collaborations with instagrammers and bloggers to further grow the brand. www.lufsum.com Show less

Volunteer Windsurf Instructor

• Jun 2010 - Sep 2012