Ryan Boyd
Associate Vice President, Industry Marketing at DiGennaro Communications- Claim this Profile
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Bio
Allen Goldman
Ryan Boyd was my project manager on a highly successful ten-city experiential marketing program that MKTG activated for Diageo Brands. The biggest challenge we faced together was the fact that multiple events were often happening in different time zones on the same evening. At his command station in NYC, Ryan proved to be a master of staying cool, calm and collected when everything was hitting the fan at once. The reason he remained so calm: PLANNING. Ryan's attention to detail is amazingly strong. Whether dealing with a lighting company, a MIA on-site producer, the late arrival of the event's branding graphics or an errant limo for the guests of honor, Ryan pulled it all together and made each event a stand-out. I also want to call-out Ryan's total understanding of what an experience should feel like for the clients, the VIPs, and the consumers due to his strong business acumen. Mr. Boyd is a mult-faceted, intelligent, focused individual. I look forward to watching his skills grow as he continues to make his mark in the marketing world.
Allen Goldman
Ryan Boyd was my project manager on a highly successful ten-city experiential marketing program that MKTG activated for Diageo Brands. The biggest challenge we faced together was the fact that multiple events were often happening in different time zones on the same evening. At his command station in NYC, Ryan proved to be a master of staying cool, calm and collected when everything was hitting the fan at once. The reason he remained so calm: PLANNING. Ryan's attention to detail is amazingly strong. Whether dealing with a lighting company, a MIA on-site producer, the late arrival of the event's branding graphics or an errant limo for the guests of honor, Ryan pulled it all together and made each event a stand-out. I also want to call-out Ryan's total understanding of what an experience should feel like for the clients, the VIPs, and the consumers due to his strong business acumen. Mr. Boyd is a mult-faceted, intelligent, focused individual. I look forward to watching his skills grow as he continues to make his mark in the marketing world.
Allen Goldman
Ryan Boyd was my project manager on a highly successful ten-city experiential marketing program that MKTG activated for Diageo Brands. The biggest challenge we faced together was the fact that multiple events were often happening in different time zones on the same evening. At his command station in NYC, Ryan proved to be a master of staying cool, calm and collected when everything was hitting the fan at once. The reason he remained so calm: PLANNING. Ryan's attention to detail is amazingly strong. Whether dealing with a lighting company, a MIA on-site producer, the late arrival of the event's branding graphics or an errant limo for the guests of honor, Ryan pulled it all together and made each event a stand-out. I also want to call-out Ryan's total understanding of what an experience should feel like for the clients, the VIPs, and the consumers due to his strong business acumen. Mr. Boyd is a mult-faceted, intelligent, focused individual. I look forward to watching his skills grow as he continues to make his mark in the marketing world.
Allen Goldman
Ryan Boyd was my project manager on a highly successful ten-city experiential marketing program that MKTG activated for Diageo Brands. The biggest challenge we faced together was the fact that multiple events were often happening in different time zones on the same evening. At his command station in NYC, Ryan proved to be a master of staying cool, calm and collected when everything was hitting the fan at once. The reason he remained so calm: PLANNING. Ryan's attention to detail is amazingly strong. Whether dealing with a lighting company, a MIA on-site producer, the late arrival of the event's branding graphics or an errant limo for the guests of honor, Ryan pulled it all together and made each event a stand-out. I also want to call-out Ryan's total understanding of what an experience should feel like for the clients, the VIPs, and the consumers due to his strong business acumen. Mr. Boyd is a mult-faceted, intelligent, focused individual. I look forward to watching his skills grow as he continues to make his mark in the marketing world.
Experience
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DiGennaro Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Associate Vice President, Industry Marketing
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Feb 2023 - Present
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Myntr
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Advisor
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Feb 2022 - Present
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Meta
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United States
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Software Development
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700 & Above Employee
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Global Industry Marketing, Partnerships
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Nov 2020 - Feb 2023
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SkyCap
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United States
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Events Services
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1 - 100 Employee
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Co-Founder
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Aug 2017 - Apr 2022
SkyCap is an AI driven travel assistant, providing real-time information so you can make informed decisions to move about confidently and safely. SkyCap is an AI driven travel assistant, providing real-time information so you can make informed decisions to move about confidently and safely.
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Genesco Sports Enterprises
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Advertising Services
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100 - 200 Employee
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Account Director, Corporate Consulting
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Dec 2016 - Mar 2018
Pepsi/NBA Account Director Lead strategy and direction of client’s basketball sponsorships and investments Pepsi/NBA Account Director Lead strategy and direction of client’s basketball sponsorships and investments
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National Basketball Association (NBA)
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United States
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Spectator Sports
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700 & Above Employee
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Content Development Group
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Sep 2014 - Dec 2016
Executed projects in identified areas of planning and execution of NBA marquee events such as Global Games (Spain & Canada specifically), NBA Draft & NBA All-Star Game. Also, worked with Pepsi to develop their first experiential platform as a NBA partner #DewNBA3x. Executed projects in identified areas of planning and execution of NBA marquee events such as Global Games (Spain & Canada specifically), NBA Draft & NBA All-Star Game. Also, worked with Pepsi to develop their first experiential platform as a NBA partner #DewNBA3x.
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MKTG
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United States
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Advertising Services
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700 & Above Employee
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Sr. Account Executive
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Mar 2012 - Sep 2014
Execute and manage the activation of Johnnie Walker's House of Walker experiential marketing tour, which totaled over 45 events last year. Project Manager -- March 12' - May 13' Project Highlights • Jose Cuervo Tradicional Mural Project Diageo • NFL Shop at Draft National Football League Execute and manage the activation of Johnnie Walker's House of Walker experiential marketing tour, which totaled over 45 events last year. Project Manager -- March 12' - May 13' Project Highlights • Jose Cuervo Tradicional Mural Project Diageo • NFL Shop at Draft National Football League
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Legends
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United States
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Spectator Sports
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700 & Above Employee
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Account Executive of Group Sales
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Jun 2009 - Mar 2012
New York Yankees - Inside Sales RepInside Sales Rep May 2011 - Mar 2012 Bronx, NY Dallas Cowboys - Account Executive Jun 2009 - May 2011 Arlington, TX New York Yankees - Inside Sales RepInside Sales Rep May 2011 - Mar 2012 Bronx, NY Dallas Cowboys - Account Executive Jun 2009 - May 2011 Arlington, TX
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Education
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2005 - 2009
Hampton University
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Calvary Christian Fort Worth, TX
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North Crowley High School
Community
