L. Alonso Espino
Director at KRC Research- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Portuguese Elementary proficiency
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Bio
Experience
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KRC Research
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United States
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Market Research
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1 - 100 Employee
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Director
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Apr 2022 - Present
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Research Manager
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Feb 2021 - Present
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Rockbridge Associates
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United States
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Market Research
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1 - 100 Employee
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Senior Research Manager
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Jan 2019 - Feb 2021
• Conduct quantitative and qualitative studies involving branding, new product development, optimization, customer/member satisfaction, and loyalty for clients in technology, media, financialservices, education, travel, and non-profit/association sectors.• Manage data collection and perform a range of statistical analyses including, Key Driver analysis, Regression models, TURF (Total Unduplicated Reach and Frequency) analysis, Cluster analysis, and Van Westendorp models.• Deliver market research insight that derive strategic business decisions in the form of professional presentations.• Program customized online surveys on javascript based on the clients' needs. Show less
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Research Manager
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Jan 2017 - Feb 2021
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Senior Research Analyst
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Jan 2016 - Feb 2021
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Market Research Analyst
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Oct 2014 - Feb 2020
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George Mason University
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United States
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Higher Education
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700 & Above Employee
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Private Statistics Tutor
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Jan 2014 - May 2014
• Coached students improved their score by one full letter grade. • Aided students in understanding measures of central tendency, analysis of variance, linear regression, and multi-variate regression • Coached students improved their score by one full letter grade. • Aided students in understanding measures of central tendency, analysis of variance, linear regression, and multi-variate regression
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Education
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George Mason University
Bachelor of Science (BS), Major: Criminology. Concentration: Homeland Security. Minor: Data Analysis and Statistics