Alexis Ferguson

Social Media and Brand Associate at Zola
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • American Sign Language Limited working proficiency

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5.0

/5.0
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Sara McBride

Alexis is the most organized and methodical creator I have ever had the pleasure to work with on a team. She always brings new ideas to the table. Alexis' out of the box thinking makes her a strong candidate for any position. You can always count on Alexis to have an answer based on research and a solution that is ultra-creative with a significant payoff.

Makayla Masuoka

If you are in need of a dedicated researcher, Alexis has you covered. She does a great job of pairing data with creative strategies to solve problems. With her encouraging attitude, positive character, and dedication to her work, Alexis is a great addition to any team!

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Credentials

  • Advertising Ethics
    Institute for Advertising Ethics
    Oct, 2019
    - Nov, 2024
  • Editing and Proofreading Made Simple
    Lynda.com
    Nov, 2017
    - Nov, 2024

Experience

    • United States
    • Internet Publishing
    • 100 - 200 Employee
    • Social Media and Brand Associate
      • Jan 2023 - Present

    • Content Production Associate
      • Sep 2021 - Jan 2023

    • Content Production Coordinator
      • Oct 2020 - Sep 2021

    • Editorial Intern
      • Jul 2020 - Oct 2020

      - Work with Editorial and SEO teams to oversee the monthly publishing of 200+ articles- Communicate with writers and Top Editors on their monthly assignments- Design and curate weekly omnichannel content for Zola social media- Coordinating content for current and future brand collabs & partnerships

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Summer Internship Program (Zola)
      • Jul 2020 - Aug 2020

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • NSAC Advertising Team Competitor, Liberty University
      • Oct 2019 - Jun 2020

      - Lead a research team of 5 in developing a multi-channel year-long campaign - Conducted 1000+ hours of campaign research including: - Primary: interviews, focus groups, ethnographic journey mapping, surveys, campaign testing and neuromarketing simulation - Secondary: Industry and Target Analysis reports, surveys, journals and magazines - Crafted a 6-month long B2B campaign encompassing execution and evaluation - Gained experience within Admall | Salefuel, Kantar, & Mailchimp, - Presenter at the 2020 District 3 National Student Advertising Competition sponsored by Adobe Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Web Content Student Worker
      • Aug 2019 - May 2020

      - Published 100+ academic webpages for the Liberty University website, draft SEO focused copy and organize web content- Reviewed and approved university announcement requests for the school's online and digital display platforms

    • Video Transciptionist
      • Sep 2018 - Aug 2019

      - Transcribed, edited, proofed, and formatted 50+ Liberty University Convocation transcripts for various speakers, including Rashad Jennings, Karen Kingsbury, and Harris Faulkner

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Entertainment PR Intern
      • Jun 2019 - Aug 2019

      - Worked alongside the Entertainment team to monitor, conduct research, and construct work schedules for 10+ client accounts - Successfully pitched 5 strategic and media outreach projects, researched and built 25 media lists - Researched and wrote social media posts for 2 client social media calendars - Worked alongside the Entertainment team to monitor, conduct research, and construct work schedules for 10+ client accounts - Successfully pitched 5 strategic and media outreach projects, researched and built 25 media lists - Researched and wrote social media posts for 2 client social media calendars

  • Spoon University
    • Lynchburg, Virginia Area
    • Editorial Director
      • Nov 2017 - Aug 2018

      - Directed a team of 4 that published 15 articles and had 4 featured on the publication's front page, accumulating 10,000+ views - Managed chapter social media accounts, gaining 150+ followers and averaging a 23.5% engagement rate - Directed a team of 4 that published 15 articles and had 4 featured on the publication's front page, accumulating 10,000+ views - Managed chapter social media accounts, gaining 150+ followers and averaging a 23.5% engagement rate

  • Perfec-Tone
    • Nassau, Bahamas
    • Customer Service Representative
      • Dec 2016 - Aug 2017

      - Assisted in managing 500+ customer files as well as in-store and via social media correspondence through Sprout Social - Scheduled appointments and assisted management with inventory and customer reports, evaluated customer satisfaction - Assisted in managing 500+ customer files as well as in-store and via social media correspondence through Sprout Social - Scheduled appointments and assisted management with inventory and customer reports, evaluated customer satisfaction

    • Writer
      • Jul 2015 - Aug 2015

      Wrote and performed original creative works in the annual Youth, Sports, and Culture Performance (Nassau, Bahamas). Wrote and performed original creative works in the annual Youth, Sports, and Culture Performance (Nassau, Bahamas).

Education

  • Liberty University
    Bachelor's degree, Strategic Communication, Digital Media and Creative Writing
    2016 - 2020
  • Nassau Christian Academy
    High School/Secondary Diplomas and Certificates
    2002 - 2016

Community

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