Social Media Marketing Manager

• May 2022 - Present

Growth Marketing Manager

• Feb 2020 - Apr 2022

• Managed the growth strategy for Majid Al Futtaim Leisure and entertainment’s brands throughout the customer lifecycle across social, Display, programmatic, search, CRM and influencers to ensure main KPIs are met, and ROI is maximized. • Dropped the CPA from SAR 21 to SAR 2.5, (4 times lower than the industry’s benchmark.) Implemented engagement initiatives that led to a 300% increase on engagement. Delivered marketing campaigns with ROAS ranging between 600% and 9000%. • Developed and led audience, channels and conversion strategies to maximize return. Integrating CRM and campaign data, managing the segmentation, targeting and personas development to efficiently promote campaigns. • Led and implemented all crisis communications strategy on social platforms during the COVID outbreak crisis, ensuring the team is trained and mobilized, keeping an ongoing communication with the leadership team as well as the different stakeholders. • International Film Festival in Jeddah. • Managed stakeholders inside and outside the organization and ensuring their products are fairly represented on relevant platforms • Established and maintained relationships with key platforms, influencers, and third-party suppliers. • Managed a team of 4 employees Show less

Digital Account Director

• Jul 2018 - Oct 2019

As a Digital director, I led on Digital strategies, campaigns and business development for a wide range of government clients, focusing mainly on the sports and entertainment sectors as well as new. That included managing the digital comms for the first Riyadh season and the Formula E. This increased the Digital billing by 5000%. As a Digital director, I led on Digital strategies, campaigns and business development for a wide range of government clients, focusing mainly on the sports and entertainment sectors as well as new. That included managing the digital comms for the first Riyadh season and the Formula E. This increased the Digital billing by 5000%.

Senior Digital Planner

• Dec 2017 - Jun 2018

As a senior Digital planner, my role entailed on managing paid media planning and performance driven campaigns, focusing on Lead generation and acquisitions. This contributed to strengthening my knowledge and network of suppliers as well as a my understanding of the Saudi market. As a senior Digital planner, my role entailed on managing paid media planning and performance driven campaigns, focusing on Lead generation and acquisitions. This contributed to strengthening my knowledge and network of suppliers as well as a my understanding of the Saudi market.

Digital executive

• Jan 2016 - Nov 2017

I led on a variety of FMCG clients across the MENA market, handling content, paid media and performance optimization, focusing mainly on awareness and engagement projects, which resulted in regional and global awards. With the support of my director, I led on the integration of content and performance in the social Media department. I led on a variety of FMCG clients across the MENA market, handling content, paid media and performance optimization, focusing mainly on awareness and engagement projects, which resulted in regional and global awards. With the support of my director, I led on the integration of content and performance in the social Media department.

Social Media Executive

• Feb 2014 - Dec 2015

I focused on learning the basics of social media and content marketing. I developed and implemented content initiatives for clients in the electronics, education and fashion industries, including creative ideation, photography, production, copywriting, event coverage I focused on learning the basics of social media and content marketing. I developed and implemented content initiatives for clients in the electronics, education and fashion industries, including creative ideation, photography, production, copywriting, event coverage

Intern

• Aug 2013 - Oct 2013

Market research: Collection of quantitative and qualitative data on the environment, markets and competition Analysis and report of the results Market research: Collection of quantitative and qualitative data on the environment, markets and competition Analysis and report of the results

French Teacher (Part Time)

• Apr 2013 - May 2013

Teaching French to students (6 to 9 years old) Teaching French to students (6 to 9 years old)

Exchange program (Language school project)

• Jun 2012 - Jul 2012

Teaching English to Ukrainian students (18 to 25 years old) Talking and debating about trending topics Teaching English to Ukrainian students (18 to 25 years old) Talking and debating about trending topics

Project Manager (Extra-curricular)

• Sep 2011 - Nov 2011

• Project planning • Team building • Team management and leadership • Project planning • Team building • Team management and leadership