Experience

Capsule

• United States
• Design Services
• 1 - 100 Employee

• Relationship Development Director

  • Sep 2022 - Present



American Craft Council

• United States
• Arts & Crafts
• 1 - 100 Employee

• Director of Marketing & Communications

  • Jan 2020 - Sep 2022



Pilgrim Dry Cleaners Inc

• United States
• Retail
• 1 - 100 Employee

• Director of Marketing

  • Jan 2016 - Jan 2020

  As the Marketing Director for Pilgrim Dry Cleaners I am in charge of the print, online, and broadcast marketing for the 27 locations as well as the home and office delivery department. I manage the marketing budget, digital ad campaigns, social media, analyze reports, design e-mail campaigns, organize community events, customer service, and implementing new technology. As the Marketing Director for Pilgrim Dry Cleaners I am in charge of the print, online, and broadcast marketing for the 27 locations as well as the home and office delivery department. I manage the marketing budget, digital ad campaigns, social media, analyze reports, design e-mail campaigns, organize community events, customer service, and implementing new technology.



Pink Bow City

• Editor In Chief

  • Apr 2009 - Jan 2018

  Pink Bow City is a fashion brand & print magazine. My expertise in online community & branding was proven through growing the Pink Bow City social media network to over 30,000 fans. I also managed the art direction of the magazine, assisted with the magazine design in adobe suites, and I oversaw the printing process. I sold the business in January of 2018. Pink Bow City is a fashion brand & print magazine. My expertise in online community & branding was proven through growing the Pink Bow City social media network to over 30,000 fans. I also managed the art direction of the magazine, assisted with the magazine design in adobe suites, and I oversaw the printing process. I sold the business in January of 2018.



BETTY DANGERS COUNTRY CLUB INC

• United States
• 1 - 100 Employee

• Membership Director & Event Coordinator

  • Nov 2014 - Jun 2015

  As the Membership Director, I managed the membership department by selling memberships, developing the strategic benefits for membership, rewriting membership contracts, managing billings, developing relationships with members, and training a team of employees. In addition to my roles as the Membership Director, I also helped with managing events, writing press releases, and managing day-to-day operations of the business. As the Membership Director, I managed the membership department by selling memberships, developing the strategic benefits for membership, rewriting membership contracts, managing billings, developing relationships with members, and training a team of employees. In addition to my roles as the Membership Director, I also helped with managing events, writing press releases, and managing day-to-day operations of the business.



LAVISH TAN LLC

• United States
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2013 - Jun 2014

  I was hired as a Marketing Consultant at Lavish Tan to grow the business to business wholesale distribution of their products. I was in charge of developing the strategy for marketing and wholesale outreach to other businesses, managing the relationships with our wholesale clients, and redesigning their wholesale products. I also managed their social media and email campaigns, website content management, and inventory. Through my consulting I increased their sales by over 800%. I was hired as a Marketing Consultant at Lavish Tan to grow the business to business wholesale distribution of their products. I was in charge of developing the strategy for marketing and wholesale outreach to other businesses, managing the relationships with our wholesale clients, and redesigning their wholesale products. I also managed their social media and email campaigns, website content management, and inventory. Through my consulting I increased their sales by over 800%.



The RealReal

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Coordinator

  • Jan 2013 - Jun 2013

  At The RealReal our marketing team grew the social media revenue by 300% and increased our online followers by 50%. After the success with our social media campaigns, I was assigned as a project manager to help reconfigure the RMA process for the website and optimize the user experience. I was also given a six-figure budget to launch a YouTube presence for the business, where I managed a video crew, writing scripts and art directing videos. The YouTube campaign was extremely successful and to date their videos have reached over 1 million views.



Risdall Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • 2012 - 2012

  Through my internship I learned how to set up AdWord campaigns, perform keyword research, build external links, generate blog content, and manage SEO. Through my internship I learned how to set up AdWord campaigns, perform keyword research, build external links, generate blog content, and manage SEO.