Experience

Arcane Tinmen

• Denmark
• Entertainment Providers
• 1 - 100 Employee

• Trade Marketing Manager

  • Jan 2022 - Present



B&A Marketing Services

• Marketing Consultant

  • Jul 2020 - Present



LATAM Airlines

• Chile
• Airlines and Aviation
• 700 & Above Employee

• Trade Marketing Manager

  • Aug 2014 - Jun 2020

  Development and execution of trade/consumer promotions including pricing, sales estimates, operations Act as liaison between clients and management for business executions. Work in compliance with company standards and business guidelines. Flawlessly execute launches to gain maximum distribution Proactively communicate and build relationships with the global Marketing teams Collect and disseminate Best Practices for profitable Trade Marketing activities Work… Show more Development and execution of trade/consumer promotions including pricing, sales estimates, operations Act as liaison between clients and management for business executions. Work in compliance with company standards and business guidelines. Flawlessly execute launches to gain maximum distribution Proactively communicate and build relationships with the global Marketing teams Collect and disseminate Best Practices for profitable Trade Marketing activities Work closely with the sales team to ensure trade marketing strategies are aligned with sales objectives Develop, manage, and execute marketing and promotional initiatives to support Focus Cities in the US, Canada, Caribbean, and Asia by leading cross­functional commercial teams and GSA. Act as primary internal/external LATAM’s representative for key local relationships, business partners, sponsorship partners, charitable Show less Development and execution of trade/consumer promotions including pricing, sales estimates, operations Act as liaison between clients and management for business executions. Work in compliance with company standards and business guidelines. Flawlessly execute launches to gain maximum distribution Proactively communicate and build relationships with the global Marketing teams Collect and disseminate Best Practices for profitable Trade Marketing activities Work… Show more Development and execution of trade/consumer promotions including pricing, sales estimates, operations Act as liaison between clients and management for business executions. Work in compliance with company standards and business guidelines. Flawlessly execute launches to gain maximum distribution Proactively communicate and build relationships with the global Marketing teams Collect and disseminate Best Practices for profitable Trade Marketing activities Work closely with the sales team to ensure trade marketing strategies are aligned with sales objectives Develop, manage, and execute marketing and promotional initiatives to support Focus Cities in the US, Canada, Caribbean, and Asia by leading cross­functional commercial teams and GSA. Act as primary internal/external LATAM’s representative for key local relationships, business partners, sponsorship partners, charitable Show less



Media Global Group

• United States
• Advertising Services
• 1 - 100 Employee

• General Sales Director / Media Director

  • Oct 2008 - Jan 2015

  Responsibility includes: Control and manage sales for six TV Cable Channels and four local TV Stations, create and develop a budget for each of the stations (Direct Response and branding) Achieve budget goals starting at 1million in the first year to 5million in the third year.Development and implementation of annual sales plans, establishing the strategies that will assist to attract new customers, market analysis and pricing schedules. Responsible for the sales team to meet and… Show more Responsibility includes: Control and manage sales for six TV Cable Channels and four local TV Stations, create and develop a budget for each of the stations (Direct Response and branding) Achieve budget goals starting at 1million in the first year to 5million in the third year.Development and implementation of annual sales plans, establishing the strategies that will assist to attract new customers, market analysis and pricing schedules. Responsible for the sales team to meet and exceed the pre-established objectives every month.Source, evaluate, contract, negotiate and execute on new media opportunities.Manage all aspects of publisher relationships including monitoring their performance on the ad network, growing the relationship and identifying new opportunities within the accounts.Conduct market research and qualifies/classifies target accounts within local geography.Played a vital role in expanding market share and increasing sales levels through effective marketing programs and strategic planning.Developed and computerized advertising programs and strategic marketing that resulted in increased revenue levels. Discuss projects with clients. Manage media department. Train and supervise media department employees. Coordinate launch of media campaigns with marketing, communications, and sales departments. Keep abreast of industry figures, including distribution and audience figures. Monitor buying strategies. Monitor and optimize effectiveness of campaigns. Build relationships with media sales companies. Negotiate rates with media sales companies to obtain most competitive prices. Find a combination of media that will enable the marketer to communicate the message.. Use a combination of several different kinds of media to reach different audiences. Gain client approval for each campaign phase. Track down and buy space in print publications or television markets. Resell space to advertising agencies.Recommend which days and times ads should run Show less Responsibility includes: Control and manage sales for six TV Cable Channels and four local TV Stations, create and develop a budget for each of the stations (Direct Response and branding) Achieve budget goals starting at 1million in the first year to 5million in the third year.Development and implementation of annual sales plans, establishing the strategies that will assist to attract new customers, market analysis and pricing schedules. Responsible for the sales team to meet and… Show more Responsibility includes: Control and manage sales for six TV Cable Channels and four local TV Stations, create and develop a budget for each of the stations (Direct Response and branding) Achieve budget goals starting at 1million in the first year to 5million in the third year.Development and implementation of annual sales plans, establishing the strategies that will assist to attract new customers, market analysis and pricing schedules. Responsible for the sales team to meet and exceed the pre-established objectives every month.Source, evaluate, contract, negotiate and execute on new media opportunities.Manage all aspects of publisher relationships including monitoring their performance on the ad network, growing the relationship and identifying new opportunities within the accounts.Conduct market research and qualifies/classifies target accounts within local geography.Played a vital role in expanding market share and increasing sales levels through effective marketing programs and strategic planning.Developed and computerized advertising programs and strategic marketing that resulted in increased revenue levels. Discuss projects with clients. Manage media department. Train and supervise media department employees. Coordinate launch of media campaigns with marketing, communications, and sales departments. Keep abreast of industry figures, including distribution and audience figures. Monitor buying strategies. Monitor and optimize effectiveness of campaigns. Build relationships with media sales companies. Negotiate rates with media sales companies to obtain most competitive prices. Find a combination of media that will enable the marketer to communicate the message.. Use a combination of several different kinds of media to reach different audiences. Gain client approval for each campaign phase. Track down and buy space in print publications or television markets. Resell space to advertising agencies.Recommend which days and times ads should run Show less



Advirtuoso Communications

• Media Buyer - Account Executive

  • Apr 2008 - Sep 2008

  Responsibility includes: Manage and maintain media plans, market flowcharts, planning costs, and goals Media Research Planning, This includes research on the target audience and what type of medium will work best Reach the largest amount of consumers with the most effective method. Track and verify all placements have run as ordered Keep records of proofs of performance, such as tear sheets Research discrepancies in invoices vs. placement Track and report on… Show more Responsibility includes: Manage and maintain media plans, market flowcharts, planning costs, and goals Media Research Planning, This includes research on the target audience and what type of medium will work best Reach the largest amount of consumers with the most effective method. Track and verify all placements have run as ordered Keep records of proofs of performance, such as tear sheets Research discrepancies in invoices vs. placement Track and report on results/responses for media placement and other promotional marketing initiatives Show less Responsibility includes: Manage and maintain media plans, market flowcharts, planning costs, and goals Media Research Planning, This includes research on the target audience and what type of medium will work best Reach the largest amount of consumers with the most effective method. Track and verify all placements have run as ordered Keep records of proofs of performance, such as tear sheets Research discrepancies in invoices vs. placement Track and report on… Show more Responsibility includes: Manage and maintain media plans, market flowcharts, planning costs, and goals Media Research Planning, This includes research on the target audience and what type of medium will work best Reach the largest amount of consumers with the most effective method. Track and verify all placements have run as ordered Keep records of proofs of performance, such as tear sheets Research discrepancies in invoices vs. placement Track and report on results/responses for media placement and other promotional marketing initiatives Show less



EAG Advertising Group

• United States
• Advertising Services
• 1 - 100 Employee

• Media Coordinator

  • May 2007 - May 2008

  Media planning (analyze statistic models to determine the best media plan for the client, based on maximum media effectiveness for the client).Create and maintain a database of media outlets (newspapers, magazines, TV stations, Radio stations) and reporters Coordinating the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients.Development and verification with insertion orders Research discrepancies in invoices vs… Show more Media planning (analyze statistic models to determine the best media plan for the client, based on maximum media effectiveness for the client).Create and maintain a database of media outlets (newspapers, magazines, TV stations, Radio stations) and reporters Coordinating the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients.Development and verification with insertion orders Research discrepancies in invoices vs. placement Research new markets for optimum media presence and buys Show less Media planning (analyze statistic models to determine the best media plan for the client, based on maximum media effectiveness for the client).Create and maintain a database of media outlets (newspapers, magazines, TV stations, Radio stations) and reporters Coordinating the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients.Development and verification with insertion orders Research discrepancies in invoices vs… Show more Media planning (analyze statistic models to determine the best media plan for the client, based on maximum media effectiveness for the client).Create and maintain a database of media outlets (newspapers, magazines, TV stations, Radio stations) and reporters Coordinating the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients.Development and verification with insertion orders Research discrepancies in invoices vs. placement Research new markets for optimum media presence and buys Show less



Empresas Polar

• Venezuela
• Food and Beverage Services
• 700 & Above Employee

• Financial Analyst

  • Jan 2005 - Nov 2006

  Generated Financial and operational projections (i.e. . revenues per region and product expenses per headcount ,expenses per department and project, capital expenditures) Analyzed general ledger accounts in S.A.P System Handled Accounts Receivable and Accounts Payable Managed Financial Projects Performed financial statements analysis, multiple scenarios analysis to growth objectives with operational and financial resource Monitored expenses to ensure compliance with budget… Show more Generated Financial and operational projections (i.e. . revenues per region and product expenses per headcount ,expenses per department and project, capital expenditures) Analyzed general ledger accounts in S.A.P System Handled Accounts Receivable and Accounts Payable Managed Financial Projects Performed financial statements analysis, multiple scenarios analysis to growth objectives with operational and financial resource Monitored expenses to ensure compliance with budget by performing monthly variance

• Promotion Analyst

  • Jan 2003 - Dec 2004

  Track, collect and analyze data relating to promotions and pricing Support strategy definition for different account segments and key accounts Provide analytical support on promotions decisions Analyzed market trends and create associates reports for key products and products and product types for the marketing and sales management. Assist with customer level promotional planning Analyzed sales percentages, results report. Research and analyze the consumer profile Market… Show more Track, collect and analyze data relating to promotions and pricing Support strategy definition for different account segments and key accounts Provide analytical support on promotions decisions Analyzed market trends and create associates reports for key products and products and product types for the marketing and sales management. Assist with customer level promotional planning Analyzed sales percentages, results report. Research and analyze the consumer profile Market and Trend Analysis