Experience

RNA Corporation

• United States
• Manufacturing
• 1 - 100 Employee

• Sales Marketing & Product Development

  • Nov 2022 - Present

  Chicago, Illinois, United States Responsible for oversight of product development and marketing strategies with the ultimate goal of fueling revenue growth and ensuring a formidable market presence. Key achievements included the successful launch of two direct-to-consumer brands - Terraform and Milk of the Gods. This was realized by collaborating with various cross-functional teams, spanning Sales, Marketing, R&D, and manufacturing units. Under my leadership, a customer-centric ethos became the cornerstone of our… Show more Responsible for oversight of product development and marketing strategies with the ultimate goal of fueling revenue growth and ensuring a formidable market presence. Key achievements included the successful launch of two direct-to-consumer brands - Terraform and Milk of the Gods. This was realized by collaborating with various cross-functional teams, spanning Sales, Marketing, R&D, and manufacturing units. Under my leadership, a customer-centric ethos became the cornerstone of our operations. I strategically guided the sales, marketing, and customer care teams, emphasizing the need to offer exceptional value at every touchpoint of the customer's journey. Leveraging over a decade in technology implementations for Fortune 500 companies, it is clear that simply creating and marketing products is not enough. Value for both the business and, more importantly, the customers comes from methodically orchestrating the first stage of the customer journey. I worked with senior technology leadership on a personalization strategy that would drive omni-channel engagement through orchestrated experiences. A test-and-learn approach was the core of our continuous improvement approach and driving awareness of the products was our first step. We developed a comprehensive Advertising strategy to drive data collection and analysis, target audience definition/segmentation, programmatic advertising, and insights dashboards to determine revenue of advertising spend (RoAS). Recognizing the paramount importance of data in today's digital age, I championed our first-party data strategy initiative. This was aimed at transforming our customer data into a potent corporate asset. Show less



Publicis Sapient

• United States
• Business Consulting and Services
• 700 & Above Employee

• Client Executive | Sales & Marketing Business Development

  • Apr 2021 - Oct 2022

  Chicago, Illinois, United States Thought-leader and business development executive that re-invents business and customer engagement strategy through innovative technology. Purpose-driven, second-line executive that provides cross-functional teams with strategic guidance, subject-matter expertise, and executional leadership. Helped develop and deliver innovative and commercially attractive go-to-market products and services across business and technology. Led four speaking sessions at Dreamforce 2022 specific to Salesforce… Show more Thought-leader and business development executive that re-invents business and customer engagement strategy through innovative technology. Purpose-driven, second-line executive that provides cross-functional teams with strategic guidance, subject-matter expertise, and executional leadership. Helped develop and deliver innovative and commercially attractive go-to-market products and services across business and technology. Led four speaking sessions at Dreamforce 2022 specific to Salesforce Genie and driving business outcomes with a 1P data strategy. Show less



Bluewolf, an IBM Company

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Client Partner

  • Oct 2017 - Apr 2021

  Chicago Helped lead sales and delivery within the Enterprise and Commercial sector. I worked on large-scale implementations across various industries including FinServ, Industrial, and Distribution. As an engagement director, my role and responsibility started with pre-sales cycles that led to owning the commercials, planning, and overall execution of Salesforce programs. Primary responsibility in delivery mode focused on customer success as I helped lead Salesforce CoE and governance/executive… Show more Helped lead sales and delivery within the Enterprise and Commercial sector. I worked on large-scale implementations across various industries including FinServ, Industrial, and Distribution. As an engagement director, my role and responsibility started with pre-sales cycles that led to owning the commercials, planning, and overall execution of Salesforce programs. Primary responsibility in delivery mode focused on customer success as I helped lead Salesforce CoE and governance/executive steering committees to deliver the business value realization for our clients. Key Salesforce implementations: - Sales Cloud - CPQ - Field Service Lightning with MapAnything and data migration via Informatica - B2B Commerce Cloud with native punchout integrated with SAP via Mulesoft - Service Cloud with FSL (MVP demo for sales) Show less



Avionos, a Hero Digital Company

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Digital Strategist - Engagement Manager

  • Sep 2014 - Sep 2017

  Chicago Leader in digital and customer experience strategy with the objective of helping brands connect with and create value for their customers. Extensive experience in delivering enterprise-level digital transformations and technology-specific programs spanning Marketing, Sales and IT. I am obsessed with helping my clients discover their true potential across Marketing and Sales. I have domain expertise in implementing digital marketing to sales platforms that deliver value to my… Show more Leader in digital and customer experience strategy with the objective of helping brands connect with and create value for their customers. Extensive experience in delivering enterprise-level digital transformations and technology-specific programs spanning Marketing, Sales and IT. I am obsessed with helping my clients discover their true potential across Marketing and Sales. I have domain expertise in implementing digital marketing to sales platforms that deliver value to my clients so they can, in turn, deliver value to their customers. I partner with my clients to help their teams own and operate market-leading digital and customer experience platforms that enable them to deliver 1:1 customer journeys. Show less



Accenture Interactive

• Manager

  • Aug 2010 - Aug 2014

  Chicago Corporate Office Senior business analyst serving in multiple client roles and in multiple knowledge capacities from digital strategy to technology, and operational enablement. I have delivered large-scale digital experience management solutions for Fortune 500 companies working diligently with Marketing and IT to align their goals, and empower them with operational excellence. I have worked with several digital and customer experience platforms including: • Adobe's Marketing Suite • Salesforce… Show more Senior business analyst serving in multiple client roles and in multiple knowledge capacities from digital strategy to technology, and operational enablement. I have delivered large-scale digital experience management solutions for Fortune 500 companies working diligently with Marketing and IT to align their goals, and empower them with operational excellence. I have worked with several digital and customer experience platforms including: • Adobe's Marketing Suite • Salesforce Sales Cloud • Oracle UCM • Vignette Show less



Dakota Systems, Inc

• Managing Consultant

  • Sep 2006 - Dec 2009

  Chicago, IL Honeywell International, Inc. – International Transactions and Compliance – Manager • Designed a web app. for authoring and publishing Corporate Global Policies & Procedures. • Delivered time-to-value to KPMG’s Trade Advisory team that represented Honeywell Shure Electronics, Inc. – eBusiness – Manager • Designed a web app. to dynamically publish product technical specifications.



KPMG US

• United States
• Financial Services
• 700 & Above Employee

• Intern - Risk Advisory Services

  • Jun 2006 - Aug 2006

  Chicago, IL As an intern in Risk Advisory Services, I risk audit and compliance assessments publicly-traded companies in accordance with SOX compliance laws. • Created testing controls and attributes for SAP. • Organized testing evidence and documentation for audit of IT applications and operations. • Created internal audit testing protocols of IT applications for an engagement proposal.



Dakota Systems, Inc

• Intern - Business Systems and Strategy

  • Sep 2005 - Jun 2006

  Chicago, IL Specialization in custom web application development and technical publishing with XML-based technology. Configured Vasont CMS interface with Epic Arbortext in GEMS Division of Motorola Solutions. Delivered a streamlined management and publishing of technical documentation for Motorola Sales & Field Ops teams globally.



RNA Corporation

• R&D - Chemist - New Product Development

  • Jan 2005 - Sep 2005

  Chicago, IL R&D chemist responsible for developing and testing micro-batches of various consumer and commercial products. Delivered new product development process from ideation to market. A highlight of my brief, but important experience is the successful development of an enhanced shampoo for canines, which was bought by a large pet foods and supplies retail chain.