Jeremy Roberts, DrBA

Senior Vice President Global Marketing at Prosperas
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Contact Information
us****@****om
(386) 825-5501
Location
San Antonio, Texas, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
  • Thai Limited working proficiency

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Scott Johnson

For my tenure at Adobe, I had the pleasure of working with Jeremy Roberts as my lead Sr. Solutions Consultant representing the Adobe Experience Platform for joint prospects and customers. Jeremy has that special mix of Technology depth + a strong Business acumen to connect at every level of an Enterprise. Jeremy was also a very trusted teammate of mine that showed up every time, I would not have had the success at Adobe without his partnership. I was always impressed with his constant thirst for education surrounding the MarTech world and solutions we represented. I consider myself lucky to have learned a great deal from Jeremy as part of our journey at Adobe. If you’re looking for an exceptional Sr. Consultant and Thought Leader to help your team achieve their full potential, look no further than Jeremy.

Jacqueline Suttin, M.S.M

Influence and Innovation are the two key teaching practices that make Jeremy stand out as an instructor and mentor. By encouraging his students to go above and beyond, this enabled me to ask more questions without fear of the answers. His feedback has allowed me to be a stronger marketer and understand the importance of managing up when given pushback. He played a key role in my success in the DCI Program!

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Credentials

  • Generative AI for Business Leaders
    LinkedIn
    Jul, 2023
    - Nov, 2024
  • Generative AI for Digital Marketers
    LinkedIn
    Jul, 2023
    - Nov, 2024
  • Doctor of Business Administration
    University of the Incarnate Word
    May, 2023
    - Nov, 2024
  • CloudU
    Rackspace Hosting
    Jul, 2012
    - Nov, 2024
  • Inbound Certified
    HubSpot Academy
    Jan, 2018
    - Nov, 2024
  • Emerging Leaders Program
    Rackspace Hosting
    Jan, 2012
    - Nov, 2024

Experience

  • Prosperas
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Senior Vice President Global Marketing
      • Aug 2021 - Present

      Jeremy is a consultant acting as the head of global marketing, I am responsible for all aspect of marketing and sales enablement and oversees marketing strategies and efforts to strengthen the company's market position and achieve desired business goals. This includes product marketing, marketing and sales operations, branding and design, lead generation, and customer onboarding and retention. This role will not only execute in the trenches but also provide strategic leadership, from a market and product perspective, to the executive team. Show less

  • #AnalyticsTODAY Podcast
    • United States
    • Advertising Services
    • Podcast Co-Host
      • Sep 2015 - Present

      Co-hosted by Jeremy Roberts and Sameer Khan, #AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world. Check out our Podcast at https://www.buzzsprout.com/204620. Co-hosted by Jeremy Roberts and Sameer Khan, #AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world. Check out our Podcast at https://www.buzzsprout.com/204620.

  • Left Brain + Right Brain
    • United States
    • Business Consulting and Services
    • Owner/Principal Consultant
      • Jul 2017 - Present

      Left Brain + Right Brain is a strategic go-to-market consultancy that brings together the best talent in business development, strategy, digital marketing, and IT to empower local and international businesses seeking to penetrate new markets. We follow the principles of data, analytics, research, and digital transformation to build custom go-to-market solutions that drive timely, measurable, and realistic results for our clients. We believe in integrating science with art, numbers with facts, and quantitative with qualitative data to achieve success. Whether it’s building out demand generation engines to drive new customers, launching a new product from 0 customers to its first 50 customers, or helping international companies penetrate the US market, we develop lean go-to-market plans to bring it all to fruition with ease. Show less

  • Texas A&M University-San Antonio
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Adjunct Professor of Marketing
      • Jul 2020 - Jun 2023

      I teach Digital Marketing to both graduate and undergraduate students in the School of Business. My courses provide the student a strategic understanding of digital marketing and how to effectively build and manage a digital marketing practice. It will also provide a framework for developing marketing strategies in digital environments and an understanding of where marketing acts as the driving force of your business. We will discover the intersection of tactical and strategic digital marketing and how to navigate the digital marketing world so that the students are ready to take on any challenge. By the end of the course, they will be able to walk into any company with an online presence and improve their digital marketing practice and become the inspirational marketing leader at their organization. Member of the pilot faculty team teaching Texas A&M University San Antonio (TAMUSA) courses on the Northeast Lakeview College (NLC) campus to NLC students seeking their associates degree. This program would allow NLC students to take TAMUSA courses for transferable credit and help to motivate them to continue to TAMUSA to earn their four-year degree post associates degree. Show less

  • City of San Antonio
    • United States
    • Government Administration
    • 700 & Above Employee
    • Candidate for City Council – District 1
      • Dec 2022 - May 2023

      Candidate for City Council for the City of San Antonio, representing District 1 in the May 2023 election. District 1 covers much of downtown San Antonio, including central and north central San Antonio, and has approximately 137,000 residents. Of the 137,000 residents, 80,000 are registered to vote. Candidate for City Council for the City of San Antonio, representing District 1 in the May 2023 election. District 1 covers much of downtown San Antonio, including central and north central San Antonio, and has approximately 137,000 residents. Of the 137,000 residents, 80,000 are registered to vote.

  • Adobe
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Sales Consultant – Growth Segment Strategic Value Group
      • Mar 2021 - Feb 2023

      Internal advisor to sales and consulting teams and external sales consultant to account sales teams that have contacted customers but are looking for support in closing deals. In 2022, I achieved $2.3M in sales with an average ASV of $300k per deal closed and collaborated with customer executives to support conversations around thought leadership, strategic solution advice, and expert consultation on value management to support customer co-innovation, digital transformation, and business process performance improvement. I delivered strategic recommendations and roadmaps aligned with and drove the customer's business goals while guiding them through their marketing and organization transformation based on Adobe best practices. This was a quota-bearing sales position. Show less

    • Enterprise Solutions Consultant - Strategic Accounts (Healthcare)
      • Jun 2020 - Mar 2021

      Strategic technical sales support for the Healthcare team working with Adobe's Top 40 accounts. Helped our customers explore the path to digital transformation and how Adobe's products, solutions, and platforms can support their digital transformation efforts and help to empower their teams and achieve their overall digital-related goals. Lead technical sales cycles from discovery to commitment and into value realization. I led strategic solution conversations and technical demonstrations using tailored use cases throughout this cycle. In addition, I showed how the Adobe Experience Cloud could solve a breadth of business challenges and bring value to my customers. This was a quota-bearing sales position. Show less

    • Solutions Consultant - Corporate
      • Jul 2018 - Jun 2020

      Strategic technical sales support for Adobe’s Fortune 500 and Fortune 100 customers looking to explore their path to digital transformation. I helped them understand how Adobe's products, solutions, and platforms can benefit their digital transformation efforts and help to empower their teams and achieve their overall digital-related goals. Through strategic mapping, consulting, and education, I provided technical support, strategy, and expertise on the entirety of the Adobe Experience Cloud. This was a quota-bearing sales position. Through strategic mapping, consulting, and education, I provide technical support, strategy, and expertise on the entirety of the Adobe Experience Cloud. This includes Adobe Analytics, Target, Campaign, Audience Manager, Experience Manager, Advertising Cloud, Marketo, and Magento. Show less

  • Hill Country Rover Rally
    • United States
    • Motor Vehicle Manufacturing
    • Co-Founder & Treasurer (Non-Profit Event)
      • Nov 2015 - Nov 2021

      Hill Country Rover Rally is an annual non-profit offroad event put together independently by Land Rover enthusiasts across South and Central Texas. Our goal is to host an inexpensive Rovering event that is fun for family and friends, where Rover fanatics can enjoy offroading and comraderie in a safe and controlled environment. Hill Country Rover Rally is an independentally owned 501C3 nonprofit organization and not affiliated with Land Rover. Learn more at http://www.hillcountryroverrally.com Show less

  • Texas A&M University-San Antonio
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Adjunct Professor of Marketing
      • Aug 2016 - Dec 2017

      I teach an undergraduate core course on Digital Marketing where I focus on comprehension, analysis, and a holistic understanding of Digital Marketing rather than having them memorize a glossary and learn things that they will just forget the next semester. It's all about changing the way they think and the way they approach digital marketing. I teach an undergraduate core course on Digital Marketing where I focus on comprehension, analysis, and a holistic understanding of Digital Marketing rather than having them memorize a glossary and learn things that they will just forget the next semester. It's all about changing the way they think and the way they approach digital marketing.

  • Acxiom
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Director, Partnership Marketing
      • Nov 2016 - Aug 2017

      Brought in to Acxiom to build out and lead Marketing for the Partner Sales division at Acxiom where my team is responsible for supporting the Partner Sales team and building strategic relationships with key partners and driving growth in revenue for Acxiom’s Tier 1 clients. Worked alongside sales executives to drive strategic planning, build relationships, build media and content plans, and design GTM activities for clients and partners in Americas, EMEA, and APAC. • Worked alongside the Partner’s Marketing leadership to develop a phased GTM plan to drive brand awareness, top of the funnel leads, pipeline growth and bottom line revenue. GTM plans included Search, paid media, print and media content creation, sales enablement, sales training and events. • Video below of my presentation at MarTech 2017 discussing the Open Garden and Data Fragmentation Show less

  • IBM
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • WW Lead, Product Marketing, Customer Analytics
      • Jul 2015 - Nov 2016

      First 6-months, I was asked to lead the launch of IBM’s newest analytics API, Universal Behavior Exchange (UBX). Since the launch, I have led a team of worldwide Product Marketing Managers responsible for IBM’s Marketing and Analytics Solutions portfolio across North America, EMEA, and APAC. • Responsible for the end to end go-to-market marketing strategy and execution of UBX. This included content creation, content marketing, market intelligence, product positioning, product messaging, sales enablement, evangelism, and product launch. • To compliment the launch of UBX, I developed and launched the UBX Business Partner joint-marketing program aimed at building joint PR, events, demand gen, content and thought leadership. This includes Partner management and sales. Partners include Facebook, SugarCRM, MediaMath, Spredfast, Vibes, Gigya, and Cake. • I led the launch for the IBM Customer Experience Analytics portfolio. This includes go-to-market strategy, messaging, buyer journey and narrative, sales enablement, acquisition marketing, retention marketing, content strategy and creation for a worldwide team. • Developed the division’s Thought Leadership Initiative to further develop and promote client outreach, product education, podcasts, whiteboard sessions, customer engagement and evangelism of the IBM Marketing and Analytics Solutions portfolio to companies across the globe. • Led the IBM Competitive War Room for Marketing Analytics. • Digital Analytics Association: Corporate Advisory Board Member (2016) • IBM Commerce Certified Speaker: Designated external speaker for IBM, invited to and asked to speak at technology and marketing conferences and conventions across the globe. Show less

  • Harland Clarke Customer Engagement Solutions
    • United States
    • Financial Services
    • 700 & Above Employee
    • Sr. Manager, Digital Marketing & Media - Retail Channels
      • Jul 2013 - Jun 2015

      Recruited by company to design, develop and grow innovative digital marketing capabilities through internal and client development for Harland Clarke’s Fortune 500 clients including Retail Channels, Private Label, and Direct markets product lines. Responsible for client complete marketing experience. • I built and manage a high performance marketing team of experts that is a company shared service whom oversees the tactical functions of the online marketing channels for 50 (internal and client) sites. In my first 6 months, I added on-page and off-page SEO, content marketing, social media, Amazon, A/B testing and analytics to the department. Active hands-on media channel manager and strategic manager. • In 2014, our team exceeded expectations by growing online marketing revenue (in a YoY declining market) by 20% while maintaining a profitable ROI and with a 10% decrease in annual budget. This includes taking some brands out of the red for the first time in 5 years. • For each client, I use our CRM, Site Catalyst, Google Analytics, and customer data feeds to create a weekly KPI scorecard that helps me build a customer LTV report, customer SOW and market opportunity, and customer product usage analysis to determine how best to approach and grow each client. I sell them on adding additional marketing channels, tools and programs to help drive revenue. • Deep knowledge of online marketing, tools, data analytics and strategies, with an ability to plan, develop and execute complex multi-channel campaigns. Expert in launching and managing comprehensive, measureable marketing programs through internal teams and agencies. This includes: SEO/SEM, affiliate, email, print, Amazon Marketplace, content, social media marketing automation and remarketing. • Serve as company digital marketing expert, internal and external marketing consultant. Asked to speak at conferences, events, and client presentations on potential partnerships and business development. Show less

  • PipelineO
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head of Operations & Business Development (Personal Consulting Business)
      • Apr 2011 - Jun 2015

      Ninja Marketing Consultants LLC is a Texas based digital marketing company that specializes in creating strategic online marketing programs for businesses working locally in their market and across borders. We focus on the online marketing mix strategy to differentiate ourselves and our proprietary campaign attribution system provides maximum returns on online marketing investments. We work with clients to build and manage customized strategies and programs around social media, email marketing, search, display, analytics, web, community engagement, employee training, and sales support. • Led sales and marketing efforts for Ninja Marketing worldwide (US, Mexico, Saudi Arabia, UAE), specifically our launch of new product offerings in new markets. This included hiring, training, and managing of quota based sales teams, managing projects and strategy for marketing team, along with managing financials and operations in these markets. • Developed strategic partnership with Shababco Enterprises and Saudi German Hospital in Jeddah, Saudi Arabia. We became their marketing arm, social media agency, and training institution for digital marketing and social media. • Implemented technical office in Mumbai India to assist in daily technical operations for client accounts. • Developed Ninja Marketing social media certification classes for local businesses and corporations. As the lead trainer, goal for each training sessions was to demonstrate both the theoretical and practical applications of social media in the corporate environment and train attendees to become both social media strategists as well as hands on tactical users. The training took a holistic approach to social media and emphasized it's role within the scope of an integrated marketing strategy and it's role within companies. Show less

  • Sanford-Brown College San Antonio
    • Education Administration Programs
    • 1 - 100 Employee
    • Adjunct Professor Marketing & Advertising
      • Jan 2013 - Apr 2014

      Recruited by Sanford-Brown College as an adjunct professor to teach marketing, branding, and advertising courses at the San Antonio campus. This great opportunity allows me to take my passions beyond the workplace and into the classroom. Every week, I get the opportunity to share my experiences with energetic and eager-to-learn students who want to learn real-world marketing and practices so that they can be ready for the workplace on day 1. My classes include: • Consumer Behavior • Social Media Marketing • Mobile Advertising • Business Marketing • Search Engine Marketing • Search Engine Optimization Show less

  • Rackspace Technology
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Programs Manager - Social Marketing
      • Jul 2011 - Jun 2013

      Selected by management to pioneer Social Media Marketing at Rackspace, specifically targeted at engagement and conversion of Fortune 1000 Enterprise clients. My mission was to create awareness and engagement for Rackspace and elevate the voice of Promoters in order to build relationships that enable the lead-to-sales process through increased engagement and conversion.• Lead Social Marketing programs development for Rackspace. Subject matter expert for demand generation driven through social media platforms (Facebook, Twitter, LinkedIn, Google+, YouTube) specifically around building socially integrated marketing programs in new markets. Development includes market discovery and research, resource planning and building, program planning and development, execution of program, program analytics, program integration with other departments, program training and management.• Led the RFP and implementation process for a global social listening and engagements platform. Facilitated executive buy-in and integration of the platform with various internal teams. Developed and trained internal subject matter experts across the company on utilizing the new platform for listening, reporting and workflow management.• Developed and launched a social thought leadership program to battle the dominance of AWS in the cloud market space. Focus on utilizing the internal expertise and building exposure and syndication channels targeted on dominating key markets that define industry thought leadership.• Developed and lead all social selling training and materials for the sales enablement program targeted at both internal and external sales teams in the US and UK. This program seeks to enrich and empower sales reps by training them on the fundamentals of marketing and enabling them with the techniques to become self sufficient. Developed quotas and goals around the programs to drive achievement and accountability. Program has been endorsed and supported by LinkedIn corporate offices. Show less

    • Marketing Programs Manager - Enterprise Marketing
      • Feb 2009 - Jul 2011

      Manage day-to-day marketing programs in relation to Rackspace's SMB and Enterprise Marketing efforts with P&L responsibility for programs from concept, creation, build, analysis, to growth. Work closely with Creative Agency, Channel Sales, Product, Product Marketing, Finance, Legal, and Sales to express the strategies and visions of the marketing department and it's monthly campaigns and goals. This includes new program creation and development along with campaign creation for demand generation programs for both domestic and international markets.• Manage Rackspace Marketing Tradeouts for Key Suppliers to Rackspace (e.g. F5, EMC, Brocade, Commvault, HP Symantec)• Developed Co-Marketing and MDF Programs to further build Demand Gen opportunities with both Technology and Solutions Partners (e.g. Dell, Microsoft, F5, EMC, VeriSign)• Developed Regional Flooding local events series to increase prospect engagement from target markets with Rackspace and its product experts• Developed Rackspace expert educational series using online media placement and social media to promote better the Hosting industry and Rackspace services• Grew hosted SharePoint from a $0 product to a $20M product in 3 years. I helped drive revenue through farming existing accounts, lead generation, as well as through partner value add sales. • Lead monthly rookie orientation program for all incoming Rackers for marketing department• Castle (Headquarters) official tour guide for Rackspace Briefing Center Show less

    • Media Programs Manager - Demand Generation
      • Mar 2008 - Feb 2009

      Oversee external marketing initiatives for online, print and search campaigns. For Rackspace, I work with vendors to create lead generation campaigns that help Rackspace maintain their position as the leader in hosting.• Managed a $15m annual budget for all Demand Gen activities, while exceeding month over month lead goal targets and reducing cost per lead by 30%.• Responsible for media planning, media buying, campaign development, campaign analytics, search engine optimization, search engine marketing, budget planning and new lead generation opportunities all within the realm of building optimized lead campaigns that create month over month growth for Rackspace.• Coordinated and managed all marketing tradeouts with reference to research, negotiation, and contracts. • Managed online marketing efforts for domestic and international markets including United States, Hong Kong, Australia, Canada, and Latin America• Developed testing saturation model for marketing channels to explore growth opportunities. Show less

  • Buddha Rok
    • Restaurants
    • 1 - 100 Employee
    • Partner/Business Manager
      • Jan 2009 - Jun 2011

      Buddha Rok is an Asian Inspired Bistro in North Central San Antonio. We stand at the forefront of the latest trends in food, music and people-watching to create what we consider "Dinertainment". Featuring our Chef inspired dishes such as Sesame Tandoori White Tuna, Five Spice Tenderloin Medallions, Tempura Bar, and Signature Sauces we've aspired to exceed your expectations and revolutionize the way people dine and drink their spirits by creating an extraordinary experience that you will never forget. Show less

  • Julian Castro 2009 Mayoral Election
    • San Antonio, Texas Area
    • Campaign Advisor - Online Marketing and Community Outreach
      • Aug 2008 - Dec 2008

      I advised Julian Castro during his 2009 mayoral election campaign that he won. My focus was specifically on his go-to-market strategy for his online campaign and community outreach using online marketing channels. Julian Castro was Mayor of San Antonio from 2009 to 2014. In 2014, he was appointed as the US Secretary of Housing and Urban Development. I advised Julian Castro during his 2009 mayoral election campaign that he won. My focus was specifically on his go-to-market strategy for his online campaign and community outreach using online marketing channels. Julian Castro was Mayor of San Antonio from 2009 to 2014. In 2014, he was appointed as the US Secretary of Housing and Urban Development.

  • Fitlogic, Inc.
    • Greater New York City Area
    • Marketing Consultant
      • Sep 2007 - Dec 2007

      Managed all marketing directives for this fashion technology start-up. Duties included preparing sales materials of an intangible product, website restructuring, media planning and PR event coordination in local and national markets on a strategic and tactical level. Brought in as Marketing Consultant to assist in the growth of company and the increase in attractiveness to venture capitalists with the intent to take the company public. • Authored company marketing plan and media plan with budget of $2.4 million annually. Negotiated marketing portion of licensing agreements to Gap and Ann Taylor. • Worked alongside Hothouse Brand Group (Li & Fung) to author brand platform and brand requirements for retailers through the company’s licensing agreement. Platforms include website, advertising, PR, marketing materials, sales associate training manuals, and POS materials. • Developed and coordinated local grass roots multi-city tour while incorporating guerilla-marketing tactics to increase company and product awareness. Tours included television interviews, radio interviews, speaking engagements, in-store events, and invitation-only parties. • Developed online media planning for local and national markets through banner and sponsorship placements, participation in targeted consumer blogs and forums, viral video blasts, and dedicated email blasts. • Developed sales materials including presentations and collaterals for sales presentations to C-level executives of the targeted industries. Show less

  • Tulane University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Worker
      • Jan 2006 - Dec 2006

      Worked for Tulane University Post-Katrina as a Strategic Business Consultant for struggling and restructuring businesses in the Greater New Orleans Area. Developed and managed programs including all facets of marketing strategies, business planning, marketing materials and internal communications. Supervise teams of various sizes depending on the project, bringing in subject-matter experts as needed. Manage projects with various clients, ensuring on-time completion. Worked alongside C-level executives to execute projects. Client Highlights • Facilitated a client’s successful debut of a retail outlet in the Mexican market with recommendations on target market, sales operations model, and GTM plan with 12-month outlook. Decreased initial startup cost by 50% through recommendations. Project duration was 12 months. • Helped telecom client maintain 70% market share subsequent to Hurricane Katrina. Recommendation included competitive threat research, new operation and service models, new product positioning and advertising strategy, and new price points. Project duration was 9 months. • Introduced a Doggy Day Care Facility concept to the local SPCA to increase annual revenues by 80%, reposition product and service offerings to improve local image and gain new clients, and generate more service grants from government subsidizing and donations. Project was initiated within 4 months of introduction to client. Show less

  • Cavalcade Productions
    • San Antonio, Texas Area
    • Director of Marketing
      • 2000 - 2004

      Regional producer of music-themed special events and Latin, Rock, and Pop concerts. Managed operations and project life cycle for events including contract negotiations, logistics, staffing and marketing. Maintained relationships with talent agencies and sponsors. Supervised up to 50 people per event, mostly temporary help. • Created and nurtured relationships with talent agencies, media channels and sponsors. Negotiated agreements with media channels and sponsors to cover up-to 75% of total event expenses. • Managed outsourced vendors for each event including radio and television advertising and copy points, and direct marketing campaigns. • Developed direct marketing campaigns including magazine and flyer print ads, direct mail, online advertising, and web development. Show less

  • Mundofut
    • San Antonio, Texas Area
    • Office Manager
      • 1997 - 2000

      Independent wholesaler of athletic apparel and accessories primarily from Mexico, to more than 500 retail stores in the United States with annual sales of $4 million. Managed existing customers and created new accounts. Supervised 4 sales managers, setting sales goals and training to achieve targets. Maintained accounts receivable/payable for 500 stores and coordinated daily incoming/outgoing international shipments. • Produced $1M in new business revenue, generating annual revenue sales of $4 million through overhauled sales technique, developing best practice procedures and restructuring the sales incentive program. Assembled a highly motivated sales team to penetrate new markets and increase revenue spend with existing clients. • Managed new business venture with national athletic apparel distributor to increase overall penetration into national chain stores and overseas markets. Project generated an increase of $1 million in sales revenue. Show less

Education

  • University of the Incarnate Word
    Doctor of Business Administration - DrBA
    2019 - 2023
  • Tulane University - A.B. Freeman School of Business
    Master of Business Administration - MBA, Marketing and Management
    2005 - 2007
  • Questrom School of Business, Boston University
    Marketing/Management
    2005 - 2006
  • St. Mary's University
    Bachelor of Business Administration - BBA, Marketing/General Business
    1996 - 2001
  • St. Mary's Hall
    1992 - 1996

Community

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