Michael Palmer, MBA, CAE
President at Treeline Associates, Inc.- Claim this Profile
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Bio
Credentials
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Certified Association Executive
American Society of Association Executives
Experience
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Treeline Associates, Inc.
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United States
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Non-profit Organization Management
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1 - 100 Employee
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President
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May 1998 - Present
Treeline Associates is an association management and business consulting services company. Michael provides over all leadership to Treeline and provides leadership to nonprofit association clients. Michael Palmer is also a sought after sales and marketing consultant and facilitates strategic planning sessions. We help organizations grow through long term partnerships. www.treelineassociates.com Treeline Associates is an association management and business consulting services company. Michael provides over all leadership to Treeline and provides leadership to nonprofit association clients. Michael Palmer is also a sought after sales and marketing consultant and facilitates strategic planning sessions. We help organizations grow through long term partnerships. www.treelineassociates.com
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Govern for Impact
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Managing Director
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Aug 2014 - Apr 2022
This Treeline client is an international non-profit community of practitioners, researchers and consultants interested in Policy Governance and other advanced governance systems. Michael serves as the chief staff officer reporting to the CEO. Together we are working to turn the organization around, create a stable financial position, grow members, create and achieve a long-term vision for organizational success. This Treeline client is an international non-profit community of practitioners, researchers and consultants interested in Policy Governance and other advanced governance systems. Michael serves as the chief staff officer reporting to the CEO. Together we are working to turn the organization around, create a stable financial position, grow members, create and achieve a long-term vision for organizational success.
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Travel and Tourism Research Association (TTRA)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Executive Director and CEO
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Mar 2009 - Nov 2015
The leading International professional association of travel researchers with 8 chapters around the world. As a Treeline client Mr. Palmer served as the Executive Director and chief staff officer. In June 2011 Palmer stepped down as the Executive Director but continued to serve in the capacity of CEO. The leading International professional association of travel researchers with 8 chapters around the world. As a Treeline client Mr. Palmer served as the Executive Director and chief staff officer. In June 2011 Palmer stepped down as the Executive Director but continued to serve in the capacity of CEO.
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National 4-H Conference Center
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United States
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Hospitality
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1 - 100 Employee
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Consultant/Vice President of Sales and Guest Experiences
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Aug 2010 - Apr 2014
Mr. Palmer provides leadership to the sales, conference services and educational opportunity teams first as a consultant and then for a year as the Vice President of Sales and Guest experience and in 2014 once again as a consultant. The goal was to increase utilization of the center and create positive youth experiences for those who participate in programs at the Center. Mr. Palmer began work at National 4-H Youth Center as a Treeline consulting client. He was initially engaged as a sales and marketing consultant that provided specific expertise in marketing to the student and youth travel industry. Mr. Palmer transitioned into a full time position in January 2013 and serviced in that capacity for one year. In 2014 he is once again serving as a consultant. The Center is Washington D.C.'s premier youth hotel and conference center. Owned and operated by the National 4-H Council, the center services youth groups, student retreats, school trips and conferences on its 12-acre campus. It has 246 guest rooms, 41 meeting rooms totaling 44,000 sq. ft., a state of the art 525 person auditorium, cafe and more.
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ISIC - International Student Identity Card
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Serbia
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Consumer Services
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1 - 100 Employee
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WYSTC Conference Director and Consultant
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Jan 2011 - Sep 2012
As a Treeline Client Mr. Palmer served as a senior consultant with the World Student, Youth & Educational Travel Confederation (WYSE Travel Confederation) based in Amsterdam, the Netherlands. He served as the conference director for the Confederation’s flagship event the World Student and Youth Travel Conference (WYSTC) in 2011 and then provided consultation and mentoring in 2012. As a Treeline Client Mr. Palmer served as a senior consultant with the World Student, Youth & Educational Travel Confederation (WYSE Travel Confederation) based in Amsterdam, the Netherlands. He served as the conference director for the Confederation’s flagship event the World Student and Youth Travel Conference (WYSTC) in 2011 and then provided consultation and mentoring in 2012.
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Executive Director
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Jun 2000 - Mar 2009
SYF was a client of Treeline Associates. It is a 501(c)(3) charity for the student and youth travel industry. Mr. Palmer helped found the organization and provided start-up leadership. As an organization it grew from a start-up to just under $300,000 in revenue giving out scholarships to young travelers that could not otherwise afford to travel. SYF was a client of Treeline Associates. It is a 501(c)(3) charity for the student and youth travel industry. Mr. Palmer helped found the organization and provided start-up leadership. As an organization it grew from a start-up to just under $300,000 in revenue giving out scholarships to young travelers that could not otherwise afford to travel.
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SYTA: Student & Youth Travel Association
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United States
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Non-profit Organizations
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1 - 100 Employee
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Executive Director
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Jan 1998 - Mar 2009
This is the leading trade association for the student and young adult travel market in the United States and Canada. As a Treeline client we helped grow the organization from start up to 800 plus member companies with a budget over $2 million. Mr. Palmer served as the organization spokesperson to the press, in governmental affairs, to the travel industry and to the educational community. Palmer helped create an ongoing awareness campaign, membership recruitment program, an international membership initiative (5% of members are from outside of North America), research initiatives and established the strategic planning process. Mr. Palmer also helped lead the effort to create and then manage an accreditation program and a certification program for the industry.
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Vice President and Co-Owner
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Sep 1991 - Dec 1997
As one of the two partners in this tour company Mr. Palmer helped grow the company from $300,000 in sales to just under $8 million. The company grew from 3 people to 27 full time and 50 part time employees. Major areas of responsibilities included sales, website/technology, accounting, and vendor relations. In his first full year Mr. Palmer personally sold $1 million in sales and created one of the first PC based tour operator management information systems in the industry. Mr. Palmer served on the Technology Advisory and Student Travel Task forces for the National Tour Association.
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Education
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1981 - 1983
University of South Florida
MBA, Business -
1974 - 1978
Michigan State University
BS, Resource Development and Geography -
1974 - 1978
Michigan State University
Bachelor's degree
Community
