Andy Moore
Strategy Director and Head of Innovation at The Lab Insight & Strategy- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Remi Couzelas
Andy is a great guy to have around and a fantastic strategic researcher. From brand positioning to online qualitative panel, he always finds a way to deliver the most strategic recommendations.
Sam Schuurman
Andy is a rare commodity in this world, he's a combination of an ideas man & a do-er. A true asset to any team. Throughout our work at iThnk.com Andy has had to endure intensely busy weeks, tight deadlines and at times little reward. He has also had to deal with my moments of high stress - all of this he has handled with great charm, wit and true professionalism. On a personal note, having known Andy prior to our joint entrepreneurial venture I had no qualms about committing to be in business with him for the long haul. He's a man of outstanding moral fibre who would stand by his friends and colleagues come hell or high water. There's no one I'd prefer to be in business with. I'm proud to call Andy both my business partner and a dear friend.
Remi Couzelas
Andy is a great guy to have around and a fantastic strategic researcher. From brand positioning to online qualitative panel, he always finds a way to deliver the most strategic recommendations.
Sam Schuurman
Andy is a rare commodity in this world, he's a combination of an ideas man & a do-er. A true asset to any team. Throughout our work at iThnk.com Andy has had to endure intensely busy weeks, tight deadlines and at times little reward. He has also had to deal with my moments of high stress - all of this he has handled with great charm, wit and true professionalism. On a personal note, having known Andy prior to our joint entrepreneurial venture I had no qualms about committing to be in business with him for the long haul. He's a man of outstanding moral fibre who would stand by his friends and colleagues come hell or high water. There's no one I'd prefer to be in business with. I'm proud to call Andy both my business partner and a dear friend.
Remi Couzelas
Andy is a great guy to have around and a fantastic strategic researcher. From brand positioning to online qualitative panel, he always finds a way to deliver the most strategic recommendations.
Sam Schuurman
Andy is a rare commodity in this world, he's a combination of an ideas man & a do-er. A true asset to any team. Throughout our work at iThnk.com Andy has had to endure intensely busy weeks, tight deadlines and at times little reward. He has also had to deal with my moments of high stress - all of this he has handled with great charm, wit and true professionalism. On a personal note, having known Andy prior to our joint entrepreneurial venture I had no qualms about committing to be in business with him for the long haul. He's a man of outstanding moral fibre who would stand by his friends and colleagues come hell or high water. There's no one I'd prefer to be in business with. I'm proud to call Andy both my business partner and a dear friend.
Remi Couzelas
Andy is a great guy to have around and a fantastic strategic researcher. From brand positioning to online qualitative panel, he always finds a way to deliver the most strategic recommendations.
Sam Schuurman
Andy is a rare commodity in this world, he's a combination of an ideas man & a do-er. A true asset to any team. Throughout our work at iThnk.com Andy has had to endure intensely busy weeks, tight deadlines and at times little reward. He has also had to deal with my moments of high stress - all of this he has handled with great charm, wit and true professionalism. On a personal note, having known Andy prior to our joint entrepreneurial venture I had no qualms about committing to be in business with him for the long haul. He's a man of outstanding moral fibre who would stand by his friends and colleagues come hell or high water. There's no one I'd prefer to be in business with. I'm proud to call Andy both my business partner and a dear friend.
Credentials
-
Oxford Strategic Innovation Programme
University of OxfordOct, 2022- Nov, 2024
Experience
-
The Lab Insight & Strategy
-
Australia
-
Market Research
-
1 - 100 Employee
-
Strategy Director and Head of Innovation
-
Jan 2017 - Present
-
-
-
GfK - An NIQ Company
-
Germany
-
IT Services and IT Consulting
-
700 & Above Employee
-
Research Director
-
Jul 2013 - Dec 2016
Part of GfK Australia in a qualitative insights role. My remit at GfK was to help develop the most progressive qualitative offer in the region whilst working in consultation with clients to grow their businesses. As such, a key part of the role was to seek out new methodologies and tools that enabled a richer understanding of consumer behaviour to ultimately inform strategic decisions. Part of GfK Australia in a qualitative insights role. My remit at GfK was to help develop the most progressive qualitative offer in the region whilst working in consultation with clients to grow their businesses. As such, a key part of the role was to seek out new methodologies and tools that enabled a richer understanding of consumer behaviour to ultimately inform strategic decisions.
-
-
-
Consulting by Kantar
-
United Kingdom
-
Business Consulting and Services
-
500 - 600 Employee
-
Project Manager
-
Sep 2011 - Jul 2013
Formerly I was part of the global brand development and marketing insight consultancy, Added Value. During my time at AV I worked alongside some brilliant strategic thinkers on many great projects in the FMCG, technology and alcohol categories. It was there I honed my qualitative skillset, and in particular, developed a strong understanding of digital qual. I had the opportunity to work with great clients representing some of Australia and New Zealand's biggest brands, helping them in the areas of brand positioning, market segmentation and innovation. Show less
-
-
-
iThnk.com
-
Advertising Services
-
Director
-
Feb 2009 - Jan 2012
As co-founder of social media consultancy, iThnk, I was responsible for devising, implementing and evaluating online marketing strategies for our clients. iThnk was a huge learning curve that gave me a greater appreciation for the importance of brand identity in the digital space. Having the opportunity to (at the time) shape the way some great organisations communicate via digital and social channels was a real highlight of the iThnk venture. As co-founder of social media consultancy, iThnk, I was responsible for devising, implementing and evaluating online marketing strategies for our clients. iThnk was a huge learning curve that gave me a greater appreciation for the importance of brand identity in the digital space. Having the opportunity to (at the time) shape the way some great organisations communicate via digital and social channels was a real highlight of the iThnk venture.
-
-
-
Unipol Recreation Centre
-
Dunedin, New Zealand
-
Recreation Assistant
-
Apr 2005 - Jan 2007
Working at the the University of Otago student gym, Unipol, was a great part-time job to have whilst studying. I picked up many valuable skills and met some great people in the process. Working at the the University of Otago student gym, Unipol, was a great part-time job to have whilst studying. I picked up many valuable skills and met some great people in the process.
-
-
Education
-
2007 - 2009
University of Otago
Master of Business, Marketing Management -
2003 - 2006
University of Otago
Bachelor of Commerce (BCom), Marketing Management -
Southland Boys High School
Community
