Experience

King's Hawaiian

• United States
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Associate Manager, Social Media

  • Feb 2022 - Present

  • Oversee the strategy, creation, and development of organic social media content, tailoring assets to each platform’s ever-changing best-practices for success • Manage any external content creators (sourcing, outreach, communication, payments) • Keep up to date on trends, current events, and best practices across all social media platforms to maintain relevancy • Provide social media support (coverage) for events, activations and co-branded social media content opportunities with external partners • Maintain monthly performance reports • Evaluate creators and content for cross-functional team initiatives (influencers, retailers, etc.) • Develop content for paid media initiatives (as needed) Show less



IPSY

• United States
• Technology, Information and Media
• 200 - 300 Employee

• Social Media Customer Care Representative

  • Nov 2019 - Aug 2021

  • Addressed customer service inquiries via email and public social channels (Facebook, Instagram, Twitter, YouTube) • Collected community feedback across IPSY’s social channels to create a weekly social report detailing overall sentiment and trends to share with the IPSY Care leadership team, brand team, and merchandising team • Worked closely with the Senior Manager, Creator Partnerships & Experiential to manage the IPSY OS (creator/influencer) inbox • Addressed customer service inquiries via email and public social channels (Facebook, Instagram, Twitter, YouTube) • Collected community feedback across IPSY’s social channels to create a weekly social report detailing overall sentiment and trends to share with the IPSY Care leadership team, brand team, and merchandising team • Worked closely with the Senior Manager, Creator Partnerships & Experiential to manage the IPSY OS (creator/influencer) inbox



Nui Cookies

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Social Media Manager (Temporary Contract)

  • Jun 2019 - Aug 2019

  • Scheduled social media content to help increase daily engagement • Planned and executed co-branded social media giveaways • Maintained an on-going influencer target list and handled new influencer outreach • Helped strategize initiatives to help shape the overall branding of the company • Community Management - responded daily to DMs, comments, tagged photos, etc. • Scheduled social media content to help increase daily engagement • Planned and executed co-branded social media giveaways • Maintained an on-going influencer target list and handled new influencer outreach • Helped strategize initiatives to help shape the overall branding of the company • Community Management - responded daily to DMs, comments, tagged photos, etc.



Cali'flour Foods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Content and Marketing Strategist

  • Aug 2018 - Apr 2019

  • Scheduled social media content to help increase daily engagement • Managed logistics for photo and video shoots (provided creative direction to photographers, wrote shot lists, edit scripts, assisted on-site day of shoots) • Planned and executed co-branded social media giveaways • Updated landing pages on the company website (recipes, press, blogs) • Trained 6 team members how to use Conversocial for community engagement • Scheduled social media content to help increase daily engagement • Managed logistics for photo and video shoots (provided creative direction to photographers, wrote shot lists, edit scripts, assisted on-site day of shoots) • Planned and executed co-branded social media giveaways • Updated landing pages on the company website (recipes, press, blogs) • Trained 6 team members how to use Conversocial for community engagement



FabFitFun

• United States
• Consumer Services
• 200 - 300 Employee

• Social Relations Specialist

  • Feb 2018 - Jul 2018

  • Continued to support CS needs• Acted as the first public point of contact by responding on social media (Instagram, Twitter, and Facebook – DMs, comments, etc.)• Assisted with positive outreach via Twitter and YouTube • Assisted with creative/video projects by compiling clips of unboxings for seasonal recaps• Handled BBB complaints

• Customer Service Representative

  • Nov 2017 - Feb 2018

  • Answered a high volume of inbound emails, live chats, and calls in order to resolve customer questions and/or concerns (often regarding billing, general subscription info, shipping, and account updates)• Coordinated with other departments to provide customers with the most accurate information and best service possible (customer acquisition, warehouse operations, merchandising, social media, etc.)• Day to day tasks ranged from tracking shipments, sharing product knowledge, processing replacement requests for damaged/defective items, and updating customers' account information Show less



University of Southern California

• United States
• Higher Education
• 700 & Above Employee

• USC Annenberg Facilities Student Worker

  • Aug 2014 - May 2016

  • Assisted with student/faculty needs • Updated office documents • Assisted with events - set up, check in, break down, etc. • Assisted with student/faculty needs • Updated office documents • Assisted with events - set up, check in, break down, etc.



CBS Films Inc.

• United States
• Entertainment Providers
• 1 - 100 Employee

• Publicity Intern

  • Jan 2016 - Apr 2016

  • Updated a weekly talk show calendar • Compiled film reviews • Recapped entertainment news for the week • Monitored brand partnerships and promotions for wide release films each week • Updated press break documents • Read scripts • Brainstormed publicity initiatives • Updated contact sheets and photo IDs • Updated a weekly talk show calendar • Compiled film reviews • Recapped entertainment news for the week • Monitored brand partnerships and promotions for wide release films each week • Updated press break documents • Read scripts • Brainstormed publicity initiatives • Updated contact sheets and photo IDs



SLATE PR

• West Hollywood, CA

• Intern

  • May 2015 - Jun 2015

  • Serviced clips • Assembled press kits • Updated media lists and databases • Assisted with post event publicity summaries • Prepared outgoing packages • Staffed the 2015 Critics' Choice Television Awards (publicist check in / talent escort) • Serviced clips • Assembled press kits • Updated media lists and databases • Assisted with post event publicity summaries • Prepared outgoing packages • Staffed the 2015 Critics' Choice Television Awards (publicist check in / talent escort)



SHADOW

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Intern

  • May 2014 - Oct 2014

  • Assisted with celebrity seeding • Staffed events (Budweiser Made in America Music Festival, Gymboree Eric Carle Collection Launch, Pottery Barn Kids Halloween Celebration at Mondrian LA) • Maintained and updated contact and outreach documents • Assisted with stylist pulls • Assisted with media recaps for trade publications • Created social media recaps following major events • Serviced clips • Conducted research for potential clients and projects • Clients included: American Eagle Outfitters, Calypso St. Barth, Marti, DL1961 Denim, Rent The Runway, DKNY, SVEDKA, Morgans Hotel Group, and Pink Taco Show less



The Branding Bee

• West Hollywood, CA

• PR & Events Intern

  • Jan 2014 - Apr 2014

  • Tracked celebrity placements • Assisted with celebrity seeding • Assisted with store pulls • Clients included: Old Navy Kids, Havaianas • Tracked celebrity placements • Assisted with celebrity seeding • Assisted with store pulls • Clients included: Old Navy Kids, Havaianas



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Aug 2011 - Aug 2013

  • Styled customers • Maintained an inviting environment • Assisted with visual merchandising • Worked seasonal floorsets • Assisted with window changes • Increased brand loyalty (multiple rewards card and credit card applications) • Earned title of Lead Cashier • Styled customers • Maintained an inviting environment • Assisted with visual merchandising • Worked seasonal floorsets • Assisted with window changes • Increased brand loyalty (multiple rewards card and credit card applications) • Earned title of Lead Cashier



California Pizza Kitchen

• United States
• Restaurants
• 700 & Above Employee

• Host

  • Aug 2011 - Apr 2012

  • Welcomed guests and provided brief insight to the menu • Ensured guests had a positive dining experience • Maintained wait list during peak hours • Welcomed guests and provided brief insight to the menu • Ensured guests had a positive dining experience • Maintained wait list during peak hours