Experience

Adlibris

• Sweden
• Online and Mail Order Retail
• 100 - 200 Employee

• Customer Experience Lead

  • Apr 2022 - Present



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Customer Experience Lead

  • Aug 2021 - Apr 2022



Schibsted

• Norway
• Technology, Information and Media
• 700 & Above Employee

• CX Strategic Project Manager

  • Jun 2019 - Aug 2021

  Growing Aftonbladet subscription business by: – Analyse and act on customer insights – Lead data-driven strategy – Test and evaluate new hypothesis Growing Aftonbladet subscription business by: – Analyse and act on customer insights – Lead data-driven strategy – Test and evaluate new hypothesis



Questback

• Norway
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital transformation – Customer relations

  • Jun 2015 - Jun 2019

  Digitalizing customer communications (B2B): – Strategy & project management – Implementation of Marketing Automation – Develop automatiserad customer journeys for product users – Drive loyalty activities och online ­community Digitalizing customer communications (B2B): – Strategy & project management – Implementation of Marketing Automation – Develop automatiserad customer journeys for product users – Drive loyalty activities och online ­community



A4

• Sweden
• Media Production
• 1 - 100 Employee

• Project leader / editor / journalist

  • Dec 2012 - Sep 2014



Comborama Text & Layout

• Graphic Design
• 1 - 100 Employee

• Owner / project leader / editor

  • 2009 - Oct 2012

  Entrepreneurial business within commercial magazine production and advertizing. Customers (in selection): Schibsted Media Group, IDG, Svenskt Näringsliv, Metro, Ramböll, Coop, Svenska Turistföreningen. Assignment examples: Concept, strategy and production for a new media product on the market Project leader and editor of advertising supplements Entrepreneurial business within commercial magazine production and advertizing. Customers (in selection): Schibsted Media Group, IDG, Svenskt Näringsliv, Metro, Ramböll, Coop, Svenska Turistföreningen. Assignment examples: Concept, strategy and production for a new media product on the market Project leader and editor of advertising supplements



Dagens Nyheter

• Sweden
• Newspaper Publishing
• 200 - 300 Employee

• Reporter and newspaper editor

  • Dec 2008 - Dec 2009



Aftonbladet

• Newspaper Publishing
• 300 - 400 Employee

• Newspaper editor

  • Jan 2008 - Dec 2008



TT Spektra

• Newspaper Publishing
• 1 - 100 Employee

• Newspaper editor

  • Apr 2004 - Dec 2004