Asif Ali
Head of Software Development at PrettyLittleThing.com- Claim this Profile
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English Native or bilingual proficiency
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Urdu Native or bilingual proficiency
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Punjabi Native or bilingual proficiency
Topline Score
Bio
Chris Hodgson
Asif is hard working with the capacity to work on multiple projects simultaneously. He was calm in a crisis and impressed me most where he was able to juggle lots of different issues from the business, delegating work across his team. From technical side, he showed great drive and determination in solving problems, finding solutions where others might have given up.
Chris Hodgson
Asif is hard working with the capacity to work on multiple projects simultaneously. He was calm in a crisis and impressed me most where he was able to juggle lots of different issues from the business, delegating work across his team. From technical side, he showed great drive and determination in solving problems, finding solutions where others might have given up.
Chris Hodgson
Asif is hard working with the capacity to work on multiple projects simultaneously. He was calm in a crisis and impressed me most where he was able to juggle lots of different issues from the business, delegating work across his team. From technical side, he showed great drive and determination in solving problems, finding solutions where others might have given up.
Chris Hodgson
Asif is hard working with the capacity to work on multiple projects simultaneously. He was calm in a crisis and impressed me most where he was able to juggle lots of different issues from the business, delegating work across his team. From technical side, he showed great drive and determination in solving problems, finding solutions where others might have given up.
Credentials
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Back End Development and APIs
freeCodeCampJun, 2023- Nov, 2024 -
Magento Certified Developer Plus
Magento IncFeb, 2015- Nov, 2024 -
Magento Certified Developer
Magento IncJan, 2014- Nov, 2024
Experience
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PrettyLittleThing.com
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United Kingdom
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Retail Apparel and Fashion
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400 - 500 Employee
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Head of Software Development
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Aug 2017 - Present
o Since joining PLT I've grown the development team from 5 developers in the UK to 70+ in 5 countries - UK, Ukraine, Turkey, Pakistan and India o Built a state-of-the-art headless-eCommerce system using the latest techo 25+ backend microservices built using Node JS / TypeScript, Lambda and Dynamo DB in AWS o Next JS website for desktop/mobile browserso React Native iOS/Android Mobile Apps (PLT Main App + PLT Marketplace)
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Magento Development Team Lead
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May 2016 - Jul 2017
Lead a team of 5 Magento developers including permanent and contractors to upgrade and support the Magento platform for one of the fastest-growing fashion brands of the time
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Ampersand
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United Kingdom
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Software Development
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1 - 100 Employee
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Magento Implementation Lead
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Sep 2015 - Apr 2016
● Work with the Project Managers to implement and deliver business requirements and technical specifications.● Guide and mentor Developers and Graduate Developers in delivering technical solutions.● Perform coding to agreed technical specifications.● Investigate, analyse and document reported defects.● Create and maintain technical documentation using defined technical documentation templates.
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Magento Certified Developer
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Sep 2013 - Aug 2015
● Interpret written business requirements and technical specification documents.● Perform coding to agreed technical specifications.● Investigate, analyse and document reported defects.● Perform maintenance development and correction of identified defects.● Create, document, and implement unit tests and scripts.● Create and maintain technical documentation using defined technical documentation templates.● Perform related duties as assigned.
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Wren Kitchens
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United Kingdom
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Furniture and Home Furnishings Manufacturing
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700 & Above Employee
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PHP Developer
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Jul 2013 - Aug 2013
I was part of a large web development team responsible to implement and maintain Wren's web based sales system, built in Symfony2 and Twig. The system is tested using PHPUnit and Behat/Mink and version controlled using Bazaar VCS. I was part of a large web development team responsible to implement and maintain Wren's web based sales system, built in Symfony2 and Twig. The system is tested using PHPUnit and Behat/Mink and version controlled using Bazaar VCS.
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ChannelGrabber Ltd
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United Kingdom
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Software Development
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1 - 100 Employee
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PHP Developer
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Oct 2011 - Jun 2013
PHP / MySQL Developer PHP / MySQL Developer
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3D Telecom
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Oldham, Lancashire, United Kingdom
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Web developer
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Mar 2011 - Sep 2011
I was responsible for different ecommerce projects including alaqsadirect.com. I worked on an online food fast food ordering system which was launched for many takeaways and restaurants in Lancashire area. I was responsible for different ecommerce projects including alaqsadirect.com. I worked on an online food fast food ordering system which was launched for many takeaways and restaurants in Lancashire area.
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Freelance Website Developer
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United Kingdom
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Freelance website developer
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Jan 2008 - Mar 2011
During my free time, I work as a freelance web developer and have successfully completed and launched many e-commerce as well as other kinds of websites for businesses around the UK. During my free time, I work as a freelance web developer and have successfully completed and launched many e-commerce as well as other kinds of websites for businesses around the UK.
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Education
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2006 - 2007
University of Bradford
MSc, Project Planning and Management -
2002 - 2006
Bahria University
Bachelor of Software Engineering
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