Brian J. Smith, MBA

Chief Commercial Officer (CCO) at UC Group
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US

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Experience

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Chief Commercial Officer (CCO)
      • Aug 2022 - Present

      Greater Chicago Area The UC Group is a leader in end to end supply chain solutions utilized by 100’s of leading retail brands across numerous industries. National and Global locations include: Chicago, Illinois, Salt Lake City, Utah, Commerce, California, Fountain Inn, South Carolina, Bogota, Colombia & Kaunas, Lithuania,

    • United States
    • Retail
    • Co-Founder
      • 2021 - Present

      Chicago, Illinois, United States From the hearts and minds of two young children as a way to give back. Heny is a mission-driven sunglasses brand that gives 5% of all profits to charity and nonprofit organizations. Heny is available direct to consumer, in retail and also partners with charities and nonprofits to generate fundraising revenue to offset the costs of operations, programs, etc.

    • Advertising Services
    • 1 - 100 Employee
    • Strategy & Marketing Consultant
      • Jun 2020 - Mar 2023

      Chicago, Illinois, United States Partner with B2B & B2C organizations to develop, shape, align & execute upon business & marketing strategies, while encouraging and building brand engagement for driving sustainable growth. Focused on a combination of brand marketing, innovation, product development, strategic planning & revenue generation.

    • United States
    • Software Development
    • 400 - 500 Employee
    • Vice President of Marketplace
      • Nov 2020 - Jul 2021

      Series D Start Up to IPO SaaS subscription-based marketplace & e-commerce platform (2021 IPO) connecting B2B & B2C through proprietary AI. Clients includes Fortune 100 companies: BMW, Bosch, Dell, General Electric, etc. • Develop & drive the b2b & b2c strategy and launched a new e-commerce platform. • Integrated revenue related functions; marketing & sales, partnerships & product development. • Strategy, go-to-market, naming & positioning, demand generation, performance, content & email marketing… Show more SaaS subscription-based marketplace & e-commerce platform (2021 IPO) connecting B2B & B2C through proprietary AI. Clients includes Fortune 100 companies: BMW, Bosch, Dell, General Electric, etc. • Develop & drive the b2b & b2c strategy and launched a new e-commerce platform. • Integrated revenue related functions; marketing & sales, partnerships & product development. • Strategy, go-to-market, naming & positioning, demand generation, performance, content & email marketing, social media, community, CRM, etc. • Negotiated co-branded partnerships, incorporated fintech capabilities - revolutionizing SMB operations, sales and marketing. • Generated 7-figure growth, internal alignment, new D2C acquisitions, expanded SKUs, marketing & pricing strategy, with cross-sell opportunities. Show less

    • Switzerland
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Aug 2017 - Jun 2020

      VC backed SaaS B2B & B2C Marketplace Start-Up - Chicago, IL Global SaaS marketplace for B2B & B2C. Utilizing 3D visualization, proprietary operations, fintech, sales & marketing tools. Orderfox enables secure introductions, transactions and in-platform communication between vetted partners. • Established the platform in 94 countries with 30,000+ members. • Grew U.S. customer acquisition by 88% in 90 days with vertical ABM strategy. • Established retention strategies immediately resulting in a 32% reduction in churn. • Created a… Show more Global SaaS marketplace for B2B & B2C. Utilizing 3D visualization, proprietary operations, fintech, sales & marketing tools. Orderfox enables secure introductions, transactions and in-platform communication between vetted partners. • Established the platform in 94 countries with 30,000+ members. • Grew U.S. customer acquisition by 88% in 90 days with vertical ABM strategy. • Established retention strategies immediately resulting in a 32% reduction in churn. • Created a 7-figure distribution channel partner sales and co-marketed licensing pilot. • Established revenue & marketing strategies for product features, enhanced user-experience, customer acquisition, retention, growing global market-share through targeted VOC data analysis. Show less

    • Chief Marketing Officer
      • Dec 2003 - Sep 2017

      Global operations closed mid 2020 - COVID International B2B & B2C marketing firm with revenue over $500M. • Increased marketing capacity from 30-175 in 4 strategic locations in the U.S., Europe & Asia. • Executed 13 straight years of double-digit revenue growth (2004-2017), EBITDA 10X. • Established a global outsourced marketing offering, resulting in 28%+ growth YoY. • Created an Executive Advisory focused on go-to-market strategy, direct & channel, revenue generation, product development & marketing. • B2B, B2C &… Show more International B2B & B2C marketing firm with revenue over $500M. • Increased marketing capacity from 30-175 in 4 strategic locations in the U.S., Europe & Asia. • Executed 13 straight years of double-digit revenue growth (2004-2017), EBITDA 10X. • Established a global outsourced marketing offering, resulting in 28%+ growth YoY. • Created an Executive Advisory focused on go-to-market strategy, direct & channel, revenue generation, product development & marketing. • B2B, B2C & B2B2C - SaaS, Pharma, Outdoor, Industrial, Robotics, Greentech, Fintech, Automotive & Fashion Coperion, DMG MORI, Doka, Head, IWKA, KoKon, Kuka Robotics, Leica, Luminoso, Orderfox, Porsche, Sigma-Aldrich, Skiny, Toyota, Weise, Zumtobel Show less

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Account Director
      • 2001 - 2003

      New York, NY Marketing communications agency owned by IPG. Revenue $6.2 Billion. Executed global marketing activities for leading B2B & B2C clients within: CPG, Finance, SaaS, Fintech, EdTech, Non-Profit, Industry, Medical, Government, Telco & Start-ups. • Verizon, RCN, MarketAxess, Pitney Bowes, United Nations, MSG Networks, Vanity Fair, Hexcel, NYC Department of Small Business and additional leading national and global brands.

    • United States
    • IT Services and IT Consulting
    • Account Supervisor
      • 1998 - 2001

      New York, NY A strategic marketing agency. Revenue over $50 Million. Acquired by Hill Holliday in 2001. Led team that drove 3X growth in a new profit-optimizing strategy. • Created $48M global advertising strategy, a 300%+ increase in client stock price. • Developed the 1st B2B incentive card program partnering with Starbucks. • Led marketing for: Informix Software, Goldman Sachs, LendingTree, Sony, Ivoclar-Vivadent, Michael J. Fox Foundation, SC Johnson, The Guggenheim, Citrix, Anthony for… Show more A strategic marketing agency. Revenue over $50 Million. Acquired by Hill Holliday in 2001. Led team that drove 3X growth in a new profit-optimizing strategy. • Created $48M global advertising strategy, a 300%+ increase in client stock price. • Developed the 1st B2B incentive card program partnering with Starbucks. • Led marketing for: Informix Software, Goldman Sachs, LendingTree, Sony, Ivoclar-Vivadent, Michael J. Fox Foundation, SC Johnson, The Guggenheim, Citrix, Anthony for Men, Sony. Show less

Education

  • University of Notre Dame - Mendoza College of Business
    Master of Business Administration - MBA, Business Administration and Management, General
  • State University of New York College at Old Westbury
    Bachelor of Science, Communications & Business
  • The Ohio State University
    Varsity Lacrosse - Injury Transfer

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