Experience

xiaobing.ai

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Business Development

  • Jun 2023 - Present

• Director Marketing Communications

  • Jan 2021 - Present



Qunion Consulting

• Beijing

• Founder & CEO

  • May 2015 - Dec 2020

  Build a new team to help Chinese entrepreneurs and tech customers, including PR service, marketing consulting and FA. Our clients include Microsoft Xiaoice, Microsoft Accelerator, AntFin Tech Branding, Lenovo GCC, Netease Media, Niu Technology, Meitu, SMZDM, TouchPal and GrowingIO, etc. Build a new team to help Chinese entrepreneurs and tech customers, including PR service, marketing consulting and FA. Our clients include Microsoft Xiaoice, Microsoft Accelerator, AntFin Tech Branding, Lenovo GCC, Netease Media, Niu Technology, Meitu, SMZDM, TouchPal and GrowingIO, etc.



Deep Blue Ocean Communications

• Beijing City, China

• Vice President

  • Apr 2013 - Mar 2015

  Build a new team for creative communication model and product, especially on digital and interactive communications and integrated marketing. Helping Microsoft STCA and MSARD to build a wide branding and products awareness in China. Build a new team for creative communication model and product, especially on digital and interactive communications and integrated marketing. Helping Microsoft STCA and MSARD to build a wide branding and products awareness in China.



H-Line Ogilvy

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2011 - Apr 2013

  Manage 2 retainer clients(Microsoft Asian-Pacific R&D Group and BMC Software) as a team leader Strategic consulting for MSARD's Digital Influence, including survey, strategy, messages and action plan. Manage 2 retainer clients(Microsoft Asian-Pacific R&D Group and BMC Software) as a team leader Strategic consulting for MSARD's Digital Influence, including survey, strategy, messages and action plan.



Beijing Young Communication Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Director

  • Apr 2010 - Feb 2011

  Leading the Team IT & Communications to provide enterprise PR, corporate PR and interactive communication to VIVA wireless new media, Zhejiang Power Grid. Reporting to the GM, and playing an essential planning role for existing client campaigns and new business pitches for CMRead and FAWDE. Leading the Team IT & Communications to provide enterprise PR, corporate PR and interactive communication to VIVA wireless new media, Zhejiang Power Grid. Reporting to the GM, and playing an essential planning role for existing client campaigns and new business pitches for CMRead and FAWDE.



China Information World Press

• Chief Editor of SME Special Issue

  • Mar 2008 - Jul 2008

  As a Sr. Journalist on bussiness computing content. And as a chief editor of SME special issue. As a Sr. Journalist on bussiness computing content. And as a chief editor of SME special issue.



Beijing Bright PR Co., Ltd

• Senior Account Executive

  • Mar 2007 - Mar 2008



China Computer World Media Press Group

• Sr. Journalist

  • Jul 2005 - Mar 2006

  As a Sr. journalist and editor on server clients (IBM, HP, Sun, Dell, etc.) As a Sr. journalist and editor on server clients (IBM, HP, Sun, Dell, etc.)



China Information World Press

• Sr. Journalist

  • Apr 2002 - May 2005

  As a Sr. journalist on server clients, such as IBM, HP, Sun, Dell, etc. As a Sr. journalist on server clients, such as IBM, HP, Sun, Dell, etc.