Experience

FABRICA by A2Dominion

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Head of Marketing

  • Aug 2021 - Present



Conductor

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Senior Strategist

  • Sep 2018 - Aug 2021

  Working as Senior Strategist across all three business pillars – Explore, Generate, Thrive – it is my role to lead the team in delivering strategies that help our clients make the most of their spaces and places with the ultimate goal of enabling their participants to thrive. By challenging and influencing the status quo, we can help our clients carve new paths to enable happy, resilient and thriving communities and in turn deliver greater economic and social returns for all. We do this by helping our clients to identify and understand their audience, to connect with and convert them to customers. And then, we ensure a customer experience to enhance satisfaction, retention and reputation alike. Our work has spanned the Build to Rent, Co-living, Residential Market Sale, Later Living and Regeneration sectors; working for clients such as OPDC, Places for People/Balfour Beatty, Node, Alloy MTD, Hines, Federated Hermes, Unibail-Rodamco-Westfield, Canary Wharf Group, Elysian and Concord Pacific/Brookfield/W1 Developments. Show less

• Project Manager

  • Jul 2016 - Sep 2018



SNG (Formerly Network Homes)

• United Kingdom
• Non-profit Organizations
• 200 - 300 Employee

• Marketing and Communications Lead

  • May 2013 - Jun 2016

  As the internal communications and events lead I managed large-scale events for both residents and industry stakeholders, as well as internal communications for the Group. As the internal communications and events lead I managed large-scale events for both residents and industry stakeholders, as well as internal communications for the Group.



CEFA Early Learning

• Canada
• Education Administration Programs
• 100 - 200 Employee

• Marketing Manager

  • Jun 2011 - May 2013

  As the department lead, I oversaw all marketing projects, reporting directly to the Managing Director. My daily tasks included budget management, social media management, brand management across all 13 schools, event management and campaign analysis. Key achievements: - Increasing the number of unique visitors to the consumer website by 68% within one year - Reaching a total audience of 2.4m during the October 2012 campaign. Resulting in a 63% increase of enquiries compared to the previous month - Securing CEFA Founder as an industry expert columnist for Urban Baby and Toddler and Huffington Post Canada Show less



Boxing Orange Ltd

• Leeds, UK

• Marketing and Communications Executive

  • Mar 2009 - Apr 2011

  As the sole employee in the marketing department, this position encompassed many different duties. The two major projects I managed were a company rebrand and new website launch. Other tasks included management of quarterly round table events, monthly webinars on high-interest Information Security topics, targeted email marketing campaigns, copywriting of all collateral, monthly newsletters and design of the annual industry journal; Security Matters. As the sole employee in the marketing department, this position encompassed many different duties. The two major projects I managed were a company rebrand and new website launch. Other tasks included management of quarterly round table events, monthly webinars on high-interest Information Security topics, targeted email marketing campaigns, copywriting of all collateral, monthly newsletters and design of the annual industry journal; Security Matters.



BT Group

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Internal Communications Executive

  • Nov 2007 - Mar 2009

  This role heavily involved internal communication. The largest project I delivered was the Client Engagement Online Database. This database enabled all employees to find up-to-date information on each of the NHS Trusts in London. Other tasks involved online weekly briefings for all BT Health employees, weekly internal press summaries detailing health related news, constituency briefings for all MPs in London and executive briefing materials for specific BT Health departments. This role heavily involved internal communication. The largest project I delivered was the Client Engagement Online Database. This database enabled all employees to find up-to-date information on each of the NHS Trusts in London. Other tasks involved online weekly briefings for all BT Health employees, weekly internal press summaries detailing health related news, constituency briefings for all MPs in London and executive briefing materials for specific BT Health departments.



Jupiter Island Club

• Recreational Facilities
• 1 - 100 Employee

• Marketing and Events Organizer (Internship)

  • Aug 2004 - Apr 2005

  Throughout the nine-month Internship at JIC, I had a number of different roles, including but not limited to event marketing, internal and external communications and event management. Whilst in this position, I implemented a long term marketing and PR schedule. Throughout the nine-month Internship at JIC, I had a number of different roles, including but not limited to event marketing, internal and external communications and event management. Whilst in this position, I implemented a long term marketing and PR schedule.