Melissa Roberson
Freelance Writer at Weight Watchers- Claim this Profile
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Bio
Experience
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Freelance Writer
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Aug 2017 - Present
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Freelance Editor
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Jun 2014 - Present
Responsible for daily editing and formatting of a number of Guideposts bloggers, both in-house and freelance. Enjoy brainstorming ideas and maintain a monthly calendar. Manage to be inspired by these bloggers everyday. Contribute the occasional blog myself, when the spirit moves.
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Online Editor for BiggestLoserClub.com and blogger for Prevention.com
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Mar 2006 - May 2014
Created editorial content on the show's companion subscription website, BiggestLoserClub.com. Worked closely with NBC to create audioblogs and video interviews with contestants and trainers as well as curating content from Prevention magazine's archives of healthy weight loss content. Always looking for inspiration and tips from the show that applied to a larger at-home audience. Co-author of The New York Times bestselling series of Biggest Loser books noted below as well as collaborating with… Created editorial content on the show's companion subscription website, BiggestLoserClub.com. Worked closely with NBC to create audioblogs and video interviews with contestants and trainers as well as curating content from Prevention magazine's archives of healthy weight loss content. Always looking for inspiration and tips from the show that applied to a larger at-home audience. Co-author of The New York Times bestselling series of Biggest Loser books noted below as well as collaborating with Biggest Loser season 5 winner, Ali Vincent on her autobiography, "Believe It, Be It." Show more Show less
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Independent Writer and Editor
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2000 - 20055 years
Consulted for barnesandnoble.com as well as various freelance websites helping with tone and voice of homepages and areas throughout the site.
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Executive Editor
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1999 - 20001 year
Managed some 10 editors. Responsible for creation and maintenance of editorial content and book reviews on barnesandnoble.com. Helped create voice and tone of the site and brainstormed new and innovative ways to promote new books and writers.
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Freelance Editor, Books
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1999 - 20001 year
Created online club for book lovers. Suggested approach and topics and developed content plan.
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Freelance Editor
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1996 - 19993 years
Worked with Seattle headquarters to help line up a stable of freelance book reviewers to shine a light on new, and old, titles. Pre-algorithm!
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Online Editor, Arts and Entertainment
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1995 - 19961 year
Part of editorial development team for News Corp's first internet news site.
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Editor, Arts and Entertainment; News Features
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1987 - 19958 years
The years straddling custom-built networks to the internet. Part of an editorial newsroom that covered everything from breaking news to movie reviews. My specialty--overseeing a team that created deep backgrounders on topics in the news and popular culture.
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New Media Project Editor
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1985 - 19872 years
Pre-Internet, videotex project. Concentrated on adapating arts and entertainment news plus travel pieces to early new media format.
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New Media Project Editor
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1981 - 19832 years
Pre-internet, worked on teletext project as part of the company's first new media newsroom writing news features.
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Education
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Sarah Lawrence College
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University of Mississippi
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