Preeti Kennedy
General Manager at Shopa Group- Claim this Profile
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Bio
Experience
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Shopa Group
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Australia
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Advertising Services
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1 - 100 Employee
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General Manager
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Dec 2009 - Present
As the General Manager, I am responsible for providing strategic leadership and direction to ensure our mission, goals and objectives are met. This includes developing and implementing an annual business plan and budget, building and maintaining relationships with clients, partners, stakeholders and the industry, and overseeing the development and execution of digital marketing strategies for clients. I lead and motivate a team of marketing professionals, ensuring the quality of work produced meets client expectations and seeking out new business opportunities to drive growth and revenue. I stay current on industry trends and emerging technologies to provide thought leadership and bring new ideas to our clients, and I analyze data to make informed decisions and evaluate performance. Collaborating with other departments and teams is crucial to drive cross-functional initiatives and achieve company-wide goals. I am also responsible for leading the sales team and developing new business opportunities. This includes setting sales targets, creating and implementing sales plans and strategies, and managing the sales process from lead generation to close. I manage and motivate the sales team, provide training and support, and conduct performance evaluations. I stay current on market trends and customer needs to identify new business opportunities and ensure the sales team is equipped to meet customer needs. I work closely with other departments, such as marketing and customer service, to ensure a seamless customer experience and meet business objectives. I analyse sales data and market trends to adjust sales strategies as needed and achieve revenue goals. Show less
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Atomic Human Capital Solutions
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Australia
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Staffing and Recruiting
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1 - 100 Employee
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IT Consultant
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Jan 2009 - Dec 2009
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Magnus Advertising
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Sydney, New South Wales, Australia
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Sales Manager
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Aug 2006 - Jan 2009
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Wise-Owl
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Australia
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Financial Services
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1 - 100 Employee
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Pre Sales Consultant
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2005 - 2006
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Education
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Digital Marketing Institute
Postgrad, Digital Communication and Media/Multimedia -
IIEC
PGPM in Ecommerce & Digital Marketing, Marketing -
Australian Institute of Business
Master of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies -
University of Technology, Sydney
Bachelors in Engineering, Software