Experience

The Marketing Association of South Africa (MASA)

• South Africa
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • May 2020 - Present

  MASA is the apex marketing member association and South African Qualifications Authority (SAQA) approved professional body in South Africa. MASA provides certification and continuous development for the marketing profession, standardised, independent and expertly managed research instruments, is at the forefront of recognising and celebrating marketing excellence and ensures oversight of industry practice, policy, and legislation. As CEO, my job is to strategically lead, manage, promote, and build the reputation and impact of MASA to elevate the professionalism of marketing and represent and protect the business interests of marketers, lead the promotion of professional and ethical marketing practices, the adoption of common standards, self-regulation, and independent and credible marketing industry research. Further, ensure that MASA provides industry-wide leadership, support, and mentorship to drive the broader aims of marketers and their businesses across all spheres in South Africa. Ultimately, key outcomes are that MASA should continue to grow and maintain its membership base, obtain adequate funding, while ensuring alignment to good corporate governance.



PrimeOracle Associates

• South Africa
• Manufacturing

• Founder & Managing Partner

  • Jan 2019 - Present

  PrimeOracle is a marketing consultancy that focusses on helping clients in the development of high impact Brand/Channel Strategies and Integrated Marketing Plans with a clear bias towards team capability and individual competency building with the prime aim of delivering business results. Major projects have included fixed term brand support work with some of the biggest FMCG businesses in Southern Africa, agency pitch and optimisation work for some major corporates, beverage industry consultancy with international clients in addition to pro-bono strategic advisory work with industry colleagues on brands I previously worked on.



AB InBev

• Belgium
• Manufacturing
• 700 & Above Employee

• General Manager – Core Mainstream Brands – AFRICA Zone

  • Feb 2017 - Dec 2018

  Stewardship of brand positioning, portfolio strategy, commercial planning and through-the-line marketing of a US$2 billion portfolio of core mainstream brands spanning 13 countries across Africa (excluding South Africa) These iconic mainstream local brands included Hero & Trophy (Nigeria), Kilimanjaro & Safari (Tanzania), 2M & Manica (Mozambique), Club Pilsener & Nile Special (Uganda), Mosi (Zambia), Club (Ghana), St. Louis (Botswana), Maluti (Lesotho), Sibebe (Swaziland), Golden Pilsener & Zambezi (Zimbabwe) From November 2017 to August 2018, directed the ABInBev Africa Zone 2018 FIFA World CupTM project across brands like Budweiser (RSA & Nigeria), Castle Lager (Southern Africa), 2M (Mozambique), Kilimanjaro (Tanzania), Nile Special (Uganda), Club Lager (Ghana) and Hero & Trophy (Nigeria).



SABMiller

• Food & Beverages
• 700 & Above Employee

• General Manager – Marketing Capability – AFRICA Region

  • Oct 2010 - Jan 2017

  Led commercial strategy development, integrated brand and channel marketing planning process, and capability building for all SABMiller operations across Africa. Content development and delivery of new and innovative marketing processes, assessment for, and actual delivery of training. Collaborated with the global capability team and countries on capability needs and developed strategies to deliver capability-enhancing initiatives. Management of advertising agency relationships at regional hub and country affiliate level across Africa. Additional responsibility for development and delivery of a digital marketing enablement strategy that now allows for the full expression of our brands via mobile platforms and social networks.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Regional Manager – Marketing Excellence – Africa, Middle East & Turkey

  • Feb 2006 - Feb 2010

  Marketing Excellence and Capability Development Champion for AMET. Interface with the Unilever Marketing Academy (UMA) on regional need-scoping, development, cascade and roll-out of leading edge marketing tools & processes.Working with senior stakeholders to agree capability building priorities; Internal interface with regional Marketing Vice Presidents, Directors, HR Business Partners and HR Learning Directors & Managers; External interface with Marketing Trainers & Consultants, brand agencies & marketing experts.

• Regional Brand Development Manager – Savoury – SEA Region (Zimbabwe, Zambia, Malawi, Mozambique)

  • Jan 2003 - Jan 2006

  P&L responsibility in tandem with Brand Equity management, development, and implementation of brand positioning platforms, brand communication strategy, innovation planning, and activation for Zimbabwe, Zambia, Malawi, and Mozambique.High-level interaction with other sub-regional brand teams and the Regional Group Savoury Team to drive Unilever’s Savoury Strategy across Africa.



Airtel Zambia PLC

• Zambia
• Telecommunications
• 400 - 500 Employee

• Senior Marketing Executive

  • Oct 2001 - Dec 2002

  Active monitoring of product performance and profitability with a focus on enhancing Average Revenue per User (ARPU), a key metric of industry success. Management of the interface between brand and high value post-paid/contract corporate customers. Planning, development, production and execution of the corporate/brand creative identity, consumer promotional material and activations. Complete ownership and decision making for the corporate Marketing department budgetary process.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Nov 1999 - Sep 2001

  Joined as Trainee Brand Manager in the Marketing Department responsible for Personal Care products. Was recruited via a competitive management selection process at Unilever Plc Head Office, Blackfriars, London in June 1999. Joined as Trainee Brand Manager in the Marketing Department responsible for Personal Care products. Was recruited via a competitive management selection process at Unilever Plc Head Office, Blackfriars, London in June 1999.