Marketing Manager

• Mar 2023 - Present

Product Marketing Manager

• Mar 2022 - Mar 2023

Marketing Consultant

• Aug 2021 - Nov 2021

• Manage marketing campaigns for bestselling books across genres at Penguin Random House imprints Viking and Penguin Books

Assistant Marketing Manager

• Jun 2019 - Jul 2021

• Lead multi-dimensional marketing campaigns for a range of books at Viking Books, Penguin Books, and Riverhead Books• Developed strategy for authors and creators across genres, from literary fiction and commercial fiction to business, wellness, and lifestyle• Project-managed and executed marketing and brand development plans for bestselling authors• Coordinated digital advertising campaigns, determining strategy, targeting and copy across platforms• Collaborated across departments with corporate strategy, design, editorial, publicity, and sales teams• Communicated campaign updates with internal and external stakeholders• Generated creative content and contributed to Viking, Penguin, and Riverhead Books social media accounts• Managed department intern Show less

Marketing Associate

• Nov 2016 - Jun 2019

• Managed William Morrow imprint social media accounts, developing original social content and leading influencer engagement • Executed brand development initiatives for marquee bestselling authors • Created and executed title marketing campaigns for 2-3 titles per season, ranging from Historical Fiction to Lifestyle books • Coordinated promotions for Agatha Christie working with the estate and key stakeholders, including the launch of Murder on the Orient Express with the major motion picture • Wrote and managed email newsletters, including crime genre newsletter of over 85k subscribers • Managed promotion schedule for backlist ebooks and audio books, liaising with Sales and Editorial teams Show less

Marketing & Branding Intern

• Jun 2016 - Sep 2016

• Implemented targeted book marketing campaigns • Maintained online author and book pages, optimizing title discoverability • Conducted market research for author brand audits • Wrote pitch letters and executed mailings to reach relevant influencers • Supported development of book launch strategies • Assisted social media account management • Implemented targeted book marketing campaigns • Maintained online author and book pages, optimizing title discoverability • Conducted market research for author brand audits • Wrote pitch letters and executed mailings to reach relevant influencers • Supported development of book launch strategies • Assisted social media account management

Development Coordinator

• Dec 2014 - May 2016

• Executed major donor fundraising campaigns, from developing data-driven strategies to tracking campaign goals• Created various mass-communications, including targeted emails and direct mailings• Led membership cultivation, renewal, and upgrading for over 285 major donors and prospects, totaling over $900,000 in annual income

Development Program Assistant

• Aug 2013 - Dec 2014

• Maintained Donor Perfect membership database through careful data entry, donor research, and the support of a major database transition• Ran queries, analyzed data, and prepared donor reports to support membership recruitment, retention and cultivation• Created and deployed member communications including renewals, annual fundraising appeals, and mass emails• Coordinated department programming including a monthly educational webinar and an annual lecture series • Recruited and supervised Development Department interns• Pulled monthly development revenue figures to reconcile with accounting and report to organization leadership Show less

Grants Research Intern

• Sep 2012 - Aug 2013

• Researched and analyzed prospective funding opportunities for over 100 clients in the nonprofit, healthcare, higher education, and K-12 industries • Created a customized weekly eblast summarizing relevant emerging federal and foundation grant opportunities and grant-making trends • Wrote customized grant prospecting reports • Researched and analyzed prospective funding opportunities for over 100 clients in the nonprofit, healthcare, higher education, and K-12 industries • Created a customized weekly eblast summarizing relevant emerging federal and foundation grant opportunities and grant-making trends • Wrote customized grant prospecting reports

Teaching Assistant

• Jun 2012 - Aug 2012

• Instructed and supervised preschool students in the National Museum of American History • Worked closely with museum educators to manage the classroom • Created educational activities within the Smithsonian Museums • Instructed and supervised preschool students in the National Museum of American History • Worked closely with museum educators to manage the classroom • Created educational activities within the Smithsonian Museums

Writers in Schools Curriculum Development Intern

• Apr 2012 - Aug 2012

• Wrote lesson plans for inner-city high school classrooms in Washington, D.C. • Conducted research to provide historical and cultural dimension to discussion of materials • Developed creative curriculum based on contemporary Young Adult literature • Wrote lesson plans for inner-city high school classrooms in Washington, D.C. • Conducted research to provide historical and cultural dimension to discussion of materials • Developed creative curriculum based on contemporary Young Adult literature