Courtney Taira

🌺 President at King's Hawaiian Retail, Inc. at King's Hawaiian
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

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Credentials

  • Marketing Communications Diploma
    International Advertising Association

Experience

  • King's Hawaiian
    • United States
    • Food and Beverage Manufacturing
    • 400 - 500 Employee
    • 🌺 President at King's Hawaiian Retail, Inc.
      • 2021 - Present

      Driving the vision, leading the strategy, overseeing the marketing and spearheading new product innovation for King's Hawaiian Retail, Inc., which includes King's Hawaiian Bakery & Restaurant, The Local Place and our commissary. Aloha in Every Bite®

    • Company Spokesperson / Family Council Member
      • 2008 - Present

      I delivered on-brand messaging via TV shows (Celebrity Apprentice, Taste of Hawaii on Food Network), webisodes (Hawaii-Five 0) and national media tours (events, interviews, morning cooking shows). I also developed charter, mission and value statements, preparing for creation of separate family business entity, and pioneered group of 3rd generation family members, volunteering 30 hours a year within local Japanese community.

    • Consumer Promotions Manager
      • 2014 - 2016

      I launched and managed our custom, branded food truck, using experiential marketing to reach 50M people a year at national events such as Bud Light's House of Whatever Super Bowl event, SXSW Feedback with Rachael Ray, morning talk shows Good Morning America, etc.), creating a social media reach of 4MM.

    • General Manager, Consumer Care Manager
      • 2010 - 2015

      I established an award-winning Consumer Care department, brand personality and integrated Command Center, leading a bi-lingual team to engage with 24M people a year by phone, email and social media.

  • Nordstrom
    • United States
    • Retail
    • 700 & Above Employee
    • MBA Intern, Sales & Styling
      • Jun 2017 - Aug 2017

      Summer MBA intern working in Sales & Styling on the Evolution of Styling project with a Turnover Value capstone project. Summer MBA intern working in Sales & Styling on the Evolution of Styling project with a Turnover Value capstone project.

Education

  • UCLA Anderson School of Management
    Master of Business Administration (M.B.A.), Marketing - Brand Marketing
    2016 - 2018
  • The George Washington University School of Business
    Bachelor of Business Administration (B.B.A.), Business Administration - Marketing/International Business
    2004 - 2008
  • The Art Institute of California-Los Angeles
    Associate of Science (AS), Baking and Pastry
    2011 - 2013
  • The Art Institute of California-Los Angeles
    Associate of Science (AS), Culinary Arts
    2011 - 2013
  • Universidad de 'San Andrés'​
    International Business
    2007 - 2007
  • Chadwick School
    High School
    2000 - 2004

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