Experience

ChaChing

• Advertising Services
• 1 - 100 Employee

• Strategic Adviser

  • Mar 2022 - Present



REEL GENIUS

• LA/Toronto

• Founder

  • Jul 2021 - Present



Vintro®

• United States
• Internet Marketplace Platforms
• 1 - 100 Employee

• Board Member

  • Aug 2020 - Present

• Global Strategic Advisor

  • May 2020 - Present

  Democratizing access to the world's top decision makers so everyone can get a shot at putting their idea into the world!Founder Noor Sugrue, a student at The University of Chicago:“Great ideas can come from anyone, anywhere in the world. But an idea dies without the right resources. Now everyone can have guaranteed, direct access and engagement from the world’s most important leaders. They always said it was about ‘who you know’ as much as ‘what you know’ - we didn’t think that was fair - so we fixed it.” Show less



The Curiosity Company

• Santa Monica, CA

• Co-Founder and CEO

  • Jan 2017 - Present

  We believe that the simple act of asking questions can change your life. To have a fulfilling life, you need to be curious – it is what makes us human and moves our world forward. Curiosity is the spark behind every great idea and innovation. Curiosity X will leverage the findings and success of Brian Grazer's #1 New York Times Bestselling book, A Curious Mind: The Secret To A Bigger Life and his latest release, Face To Face: The Art of Human Connection in order to encourage the pursuit of curiosity through authentic human interaction. Our goal is to develop contents and products that encourage young people to tap into their curiosity and take action in order to build the future they want. As Einstein said, “I have no special talents, I am only passionately curious.” Show less



Mogul Hospitality

• United States
• Hospitality
• 1 - 100 Employee

• Board Member

  • Jan 2019 - Feb 2023



Consultant

• Advertising Services
• 700 & Above Employee

• Strategic Brand & Marketing Advisor

  • Mar 2015 - Dec 2016

  We offer highly personalized advisory by working with only a select group of clients that consist of start-up and growth companies. With a wealth of corporate, entrepreneurial and philanthropic experience, my advisory practice brings a fresh outlook and high impact marketing expertise to both for profit companies and non-profit organizations by: crafting powerful communication platforms, leveraging the power of storytelling in business, igniting brand awareness, obsessing over consumers, developing innovative campaigns, building high performance teams and identifying strategic partners. Show less



sbe Lifestyle Hospitality

• United States
• Hospitality
• 400 - 500 Employee

• Chief Marketing Officer

  • Sep 2012 - Mar 2015

  Led global marketing team and set companywide marketing vision, strategy and execution for global hospitality and entertainment company with a lifestyle portfolio of hotels, casinos, residences, restaurants, nightlife and casinos. Its renowned, consumer loved brands include SLS Hotels, Casinos and Residences, The Redbury, Katsuya, The Bazaar by Jose Andres and Hyde. As CMO, I oversaw Brand, PR, Media, Digital, Social/Mobile, CRM and loyalty platform, Events and Catering and Partnerships. Led global marketing team and set companywide marketing vision, strategy and execution for global hospitality and entertainment company with a lifestyle portfolio of hotels, casinos, residences, restaurants, nightlife and casinos. Its renowned, consumer loved brands include SLS Hotels, Casinos and Residences, The Redbury, Katsuya, The Bazaar by Jose Andres and Hyde. As CMO, I oversaw Brand, PR, Media, Digital, Social/Mobile, CRM and loyalty platform, Events and Catering and Partnerships.



Caesars Entertainment, Inc.

• United States
• Hospitality
• 700 & Above Employee

• VP, Corporate Head of Brand Marketing

  • Jul 2009 - Aug 2012

  Led brand strategy, promotions, media, PR and strategic partnerships for all brands of Caesars Entertainment. Designed relaunch strategy and massive campaign to relaunch industry's leading customer loyalty program, Total Rewards. In addition, created VIP group concierge business to drive incremental revenue from untapped high growth segment.

• Director of Brand Marketing

  • Jul 2009 - Jul 2011

  Responsible for strategy development, operations and implementation of completely new strategy focused on attracting new customer segment to Caesars Entertainment. In addition, responsible for strategic alliances and partnerships, corporate promotions and corporate consumer PR.



Integrity Multimedia Company LLC

• VP of Marketing

  • Sep 2006 - Nov 2008

  Led vision and strategy for creating a new multi channel network designed to leverage the User Generated Content phenomenon emerging at that time. Led conceptualization of new online/cable brand and pitched to partners and investors. Additionally, led marketing for Radar Magazine, a pop culture celebrity platform spanning online and print. With the recession, decided to sell company to David Peck. Led vision and strategy for creating a new multi channel network designed to leverage the User Generated Content phenomenon emerging at that time. Led conceptualization of new online/cable brand and pitched to partners and investors. Additionally, led marketing for Radar Magazine, a pop culture celebrity platform spanning online and print. With the recession, decided to sell company to David Peck.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Global Brand Manager

  • 2001 - 2006

  Led global brand strategy and product innovation (Perfect 10) for P&G Beauty Division's flagship hair color brand, Nice n Easy. Led global brand strategy and product innovation (Perfect 10) for P&G Beauty Division's flagship hair color brand, Nice n Easy.



Clairol

• Manufacturing
• 1 - 100 Employee

• Assistant/Associate Brand Manager

  • 1998 - 2001



Bristol Myers Squibb

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Preisdents Associate

  • 1996 - 1998

  Global, cross-functional rotational program for designed high potential associates to prepare for upper management roles. Global, cross-functional rotational program for designed high potential associates to prepare for upper management roles.