Experience

Gather

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Brand Strategist, Copywriter

  • Nov 2019 - 4 years 2 months

  Greater New York City Area Writing and content development for IBM, focused on AI, machine learning, and hybrid cloud technology.



Unthinkable Brand

• Design Services

• Brand Strategist

  • Jan 2010 - 14 years

  New York City Brand strategy, copywriting, and creative services for select clients



Aaptiv (by PEAR Health Labs)

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Creative Director, Copy

  • Feb 2018 - Mar 2019

  Greater New York City Area



Dissolve

• Canada
• Software Development
• 1 - 100 Employee

• Brand Director

  • Mar 2013 - Feb 2018

  Brooklyn, New York Brand direction, copywriting, and creative collaboration supporting in-house marketing.



Minigroup

• Technology, Information and Internet
• 1 - 100 Employee

• Brand Director and co-creator

  • 2010 - May 2012

  New York, NY Co-creator of a SaaS web site for collaborative workspaces. Brand and business strategy, content strategy, interface design, writing and creative. We could have been Slack!



Corbis

• Advertising Services
• 100 - 200 Employee

• Director, Brand Communication

  • 2007 - 2009

  New York, NY Developed brand and look-and-voice guidelines for Corbis and its owned brands, worldwide. Ensured brand standards were employed in marketing, customer sales and service, and communications departments. Implemented and oversaw social media strategy.



Veer

• Design Services
• 1 - 100 Employee

• Director, Brand Communication

  • 2002 - 2009

  Calgary, Canada and New York, NY Co-founder of company that provided stock images and typefaces to graphic designers. Oversaw brand development and management, web content and editorial strategy, direct-mail and email copywriting, and managed copywriters. Co-produced the documentary film "Helvetica". The company was acquired by Corbis corporation (owned by Bill Gates) in 2007.