Kayley Bogdan
Senior Vice President at Do Big Things- Claim this Profile
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Topline Score
Bio
Tara May
Kayley is one of the most brilliant and talented professional team members I've had the pleasure of working with. She is one of the rare people that possesses the ability both to see the big picture and come forward with big, game-changing ideas but also execute flawlessly with a keen attention to detail. She is a supportive leader who cares about her team members while also understanding and adapting to a business's overall needs. She is articulate with clients and a master at understanding their objectives and exceeding their expectations. I feel incredibly lucky to work alongside her every day.
LinkedIn User
For the last two years or so, Kayley and I have worked together to produce Winsight's custom advertising projects. Kayley develops these pieces in an organized, professional manner and delivers the written content to me for layout on-time and with all the details fleshed out. I enjoy working with her on these projects with because she is able to home in on what the client needs from us both editorially and design-wise, and then deliver it to both client and printer on schedule. Each project Kayley puts together is custom tailored for each advertiser and created in a way that suits their brand. That is why many of the same advertisers come back time after time and ask Kayley to create pieces that deliver their message.
Tara May
Kayley is one of the most brilliant and talented professional team members I've had the pleasure of working with. She is one of the rare people that possesses the ability both to see the big picture and come forward with big, game-changing ideas but also execute flawlessly with a keen attention to detail. She is a supportive leader who cares about her team members while also understanding and adapting to a business's overall needs. She is articulate with clients and a master at understanding their objectives and exceeding their expectations. I feel incredibly lucky to work alongside her every day.
LinkedIn User
For the last two years or so, Kayley and I have worked together to produce Winsight's custom advertising projects. Kayley develops these pieces in an organized, professional manner and delivers the written content to me for layout on-time and with all the details fleshed out. I enjoy working with her on these projects with because she is able to home in on what the client needs from us both editorially and design-wise, and then deliver it to both client and printer on schedule. Each project Kayley puts together is custom tailored for each advertiser and created in a way that suits their brand. That is why many of the same advertisers come back time after time and ask Kayley to create pieces that deliver their message.
Tara May
Kayley is one of the most brilliant and talented professional team members I've had the pleasure of working with. She is one of the rare people that possesses the ability both to see the big picture and come forward with big, game-changing ideas but also execute flawlessly with a keen attention to detail. She is a supportive leader who cares about her team members while also understanding and adapting to a business's overall needs. She is articulate with clients and a master at understanding their objectives and exceeding their expectations. I feel incredibly lucky to work alongside her every day.
LinkedIn User
For the last two years or so, Kayley and I have worked together to produce Winsight's custom advertising projects. Kayley develops these pieces in an organized, professional manner and delivers the written content to me for layout on-time and with all the details fleshed out. I enjoy working with her on these projects with because she is able to home in on what the client needs from us both editorially and design-wise, and then deliver it to both client and printer on schedule. Each project Kayley puts together is custom tailored for each advertiser and created in a way that suits their brand. That is why many of the same advertisers come back time after time and ask Kayley to create pieces that deliver their message.
Tara May
Kayley is one of the most brilliant and talented professional team members I've had the pleasure of working with. She is one of the rare people that possesses the ability both to see the big picture and come forward with big, game-changing ideas but also execute flawlessly with a keen attention to detail. She is a supportive leader who cares about her team members while also understanding and adapting to a business's overall needs. She is articulate with clients and a master at understanding their objectives and exceeding their expectations. I feel incredibly lucky to work alongside her every day.
LinkedIn User
For the last two years or so, Kayley and I have worked together to produce Winsight's custom advertising projects. Kayley develops these pieces in an organized, professional manner and delivers the written content to me for layout on-time and with all the details fleshed out. I enjoy working with her on these projects with because she is able to home in on what the client needs from us both editorially and design-wise, and then deliver it to both client and printer on schedule. Each project Kayley puts together is custom tailored for each advertiser and created in a way that suits their brand. That is why many of the same advertisers come back time after time and ask Kayley to create pieces that deliver their message.
Credentials
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Digital Marketing Strategies
Kellogg Executive EducationJun, 2021- Nov, 2024
Experience
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Do Big Things
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United States
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Advertising Services
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1 - 100 Employee
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Senior Vice President
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Jan 2023 - Present
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Vice President, Digital Engagement
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Apr 2022 - Jan 2023
Oversee strategy & execution of large-scale, multi-channel digital campaigns that broaden reach, engage communities and drive change. Lead digital ads strategy team with a focus on uncovering insights and leveraging data to optimize campaigns and maximize ROI.
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Chief Marketing Officer
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Jan 2021 - Present
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Winsight, LLC
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Information Services
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100 - 200 Employee
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Vice President, Digital Strategy & Innovation
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Jan 2021 - Apr 2022
Lead Winsight's audience marketing department (including marketing automation, product strategy, content marketing and account management) to innovate the ways we reach, attract, engage and convert our audiences and grow digital product suite. Connect Winsight digital capabilities to drive results for strategic partners and key accounts; work cross-functionally with Winsight divisions to leverage digital best practices and drive revenue across key company initiatives.
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Director, Client Services
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May 2019 - Jan 2021
Direct the strategy and execution of Winsight Media's suite of digital products, from standard digital products to content marketing/lead-generation campaigns. Manage the day-to-day work of the client services team; serve as the lead on account management strategy for Winsight's digital media clients. Ideate/develop compelling content in collaboration with clients deployed through Winsight's print and digital media platforms; focus on measuring results and analytics to optimize campaign KPIs and maximize revenue retention.Lead the development of new digital marketing products; collaborate with sales team on new business development opportunities; build consultative programs with innovative content and distribution methods. Show less
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Director of Content Marketing
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Jan 2016 - May 2019
Direct the overall strategy and development of Winsight Media's content marketing division. Work with clients to develop compelling content deployed through Winsight's print and digital media platforms. Manage projects from pre-production through post-production with external vendors, clients and internal teams to ensure on-time and under-budget delivery of assets.Manage the development of new content marketing products; collaborate with sales team on new business development opportunities; build consultative programs with innovative content and distribution methods. Show less
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Project Manager, Custom Marketing Solutions
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Jan 2015 - Dec 2015
Manage print and digital custom projects for Winsight's foodservice and convenience retailing brands from initial sell to completion of project. Work with clients to curate and develop editorial content; write and edit custom content pieces; recruit and manage freelance writers for additional custom content work. Work closely with sales and marketing team to develop new custom marketing products, grow custom marketing revenue stream and develop custom marketing campaigns for current and prospective advertisers. Streamline custom marketing processes and workflow with internal teams. Show less
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Custom Content Editor
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Feb 2014 - Jan 2015
Managed print and digital custom projects for Winsight's foodservice and convenience retailing brands from initial sell to completion of project. Curated and developed editorial content; wrote and edited custom content pieces; recruited freelance writers for additional custom content work.
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BNP Media
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United States
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Book and Periodical Publishing
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300 - 400 Employee
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Project and Brand Communications Manager
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Apr 2013 - Feb 2014
Managed both print and digital custom projects for BNP Media's custom media team and content marketing team from initial sell to completion of project. Analyzed client needs and coordinated all pre-production, in-production and post-production work with clients, internal team and external vendors to ensure seamless distribution.Coordinated brand development and brand messaging for orangetap, BNP Media's in-house content marketing service. Maintained orangetap website and created content for orangetap blog and social media accounts; deployed client content on various social media outlets; developed marketing deliverables and implemented workflow processes specific to content as a service customers. Show less
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Custom eNewsletter Coordinator
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Nov 2011 - Apr 2013
Managed the completion of all custom eNewsletter requests for 50+ business-to-business titles. Coordinated with various departments and worked with clients to ensure timely and accurate deployment; oversaw the day-to-day progress of each custom eNewsletter; worked with clients to develop compelling editorial content. Grew custom eNewsletter revenue stream through effective client relationships and providing excellent customer service.
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22nd Century Media LLC
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United States
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Newspaper Publishing
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1 - 100 Employee
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Advertising Sales Director
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Aug 2009 - Sep 2011
Coordinated advertising sales for nine community newspapers. Effectively sourced leads and prospected clients to create a solid book of business; grew existing customer accounts; developed client relationships through inside and outside sales contacts. Coordinated advertising sales for nine community newspapers. Effectively sourced leads and prospected clients to create a solid book of business; grew existing customer accounts; developed client relationships through inside and outside sales contacts.
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FranklinCovey
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United States
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Professional Training and Coaching
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700 & Above Employee
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Productivity Consultant
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Aug 2005 - Dec 2008
Tailored time management and productivity solutions for clients seeking added personal and professional efficiency. Specialized in productivity, prioritizing and time management training. Contributed to the store’s business development through cold calls, outside events and client follow-ups. Tailored time management and productivity solutions for clients seeking added personal and professional efficiency. Specialized in productivity, prioritizing and time management training. Contributed to the store’s business development through cold calls, outside events and client follow-ups.
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CareerBuilder
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United States
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Technology, Information and Internet
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700 & Above Employee
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Online Sales Consultant
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Jun 2008 - Nov 2008
Utilized consultative sales skills to tailor digital recruiting solutions for small businesses. Grew client base through effective prospecting and relationship building; maintained existing accounts through individualized attention and thorough follow-ups. Utilized consultative sales skills to tailor digital recruiting solutions for small businesses. Grew client base through effective prospecting and relationship building; maintained existing accounts through individualized attention and thorough follow-ups.
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Anderson University
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United States
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Higher Education
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500 - 600 Employee
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Editor-In-Chief, Andersonian
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Jan 2006 - May 2007
Wrote and edited news, feature and opinion pieces for accuracy and AP style; decided news & editorial content of the publication; composed design & layout of the newspaper. Managed staff of 12 reporters. Wrote and edited news, feature and opinion pieces for accuracy and AP style; decided news & editorial content of the publication; composed design & layout of the newspaper. Managed staff of 12 reporters.
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Education
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2004 - 2008
Anderson University
Bachelor of Arts, Communication
Community
