Experience

Airship

• Information Technology & Services
• 200 - 300 Employee

• Marketing Advisor

  • Oct 2023 - Present



Respell

• United States
• Software Development
• 1 - 100 Employee

• Marketing Advisor

  • Sep 2023 - Present



Anjuna Security

• United States
• Computer and Network Security
• 1 - 100 Employee

• Head of Demand Generation and Growth

  • Jun 2022 - Sep 2023

  Palo Alto, California, United States Oversee all aspects of demand generation and growth, reporting to CMO. Hired and managed 3 teams and up to 9 reports spanning website, SEO/M, paid acquisition, creative, email & automation, copywriting, webinars, campaign management, MOPs, analytics, ABM, field marketing, executive/customer events, trade shows, inbound/outbound BDRs. - Overachieved all Marketing funnel targets in FY23 (MQLs, SALs, SQOs, Pipe), and led Marketing to contribute 68% of all net new pipeline -Implemented… Show more Oversee all aspects of demand generation and growth, reporting to CMO. Hired and managed 3 teams and up to 9 reports spanning website, SEO/M, paid acquisition, creative, email & automation, copywriting, webinars, campaign management, MOPs, analytics, ABM, field marketing, executive/customer events, trade shows, inbound/outbound BDRs. - Overachieved all Marketing funnel targets in FY23 (MQLs, SALs, SQOs, Pipe), and led Marketing to contribute 68% of all net new pipeline -Implemented enterprise GTM playbook (lead > revenue process, BDR qualification, outbound motion, marketing attribution & KPIs, marketing & sales funnel, lead scoring, etc.) and all supporting software - Launched integrated demand generation strategy across all core channels: paid & non-paid social, SEM, display, content syndication, webinar, email, virtual events, strategic in-person events, 1:1 BDR outreach - Developed field & event playbook, and executed 45 events globally (field, virtual, trade show) including Customer Advisory Board (CAB) program - Reduced BDR ramp to productivity from 90+ days to under 2 months with improved playbook and coaching Show less



Skydio

• United States
• Aviation and Aerospace Component Manufacturing
• 400 - 500 Employee

• Sr. Director, Demand Generation & Growth

  • Jun 2020 - Jun 2022

  San Mateo, California, United States Created and led the b2b demand generation engine following series C funding as the company pivoted from being a b2c company. In 2 years, I scaled my organization from non existence to 3 teams and 13 reports, helped the b2b business grow 20x, and company valuation to over $2B. - Consistently achieved funnel targets (MQL, SAL, SQO, Pipe), led Marketing to create over half of all net new pipeline, with a 2x Bookings ROI over program spend - Implemented enterprise tech stack (Marketo… Show more Created and led the b2b demand generation engine following series C funding as the company pivoted from being a b2c company. In 2 years, I scaled my organization from non existence to 3 teams and 13 reports, helped the b2b business grow 20x, and company valuation to over $2B. - Consistently achieved funnel targets (MQL, SAL, SQO, Pipe), led Marketing to create over half of all net new pipeline, with a 2x Bookings ROI over program spend - Implemented enterprise tech stack (Marketo, SFDC, Drift, Outreach.io, Gong, Zoominfo, LeanData, Bizible, etc.) - Launched ABM program to penetrate target accounts, expand footprint within marquee customers, and grow awareness within key personas and industries - Executed over 300 events (field, virtual, tradeshow) globally, including 200-stop roadshow with Axon, and 25 webinars (sponsored, hosted) - Created over 3k meetings from the BDR team (2/3 of total pipeline) and built an inbound/outbound motion to support 3 core verticals (Enterprise, Public Safety, DoD) Show less



SignalFx (acquired by Splunk)

• United States
• Software Development
• 1 - 100 Employee

• Director, Field Marketing & Demand Generation

  • Feb 2019 - Jun 2020

  San Francisco Bay Area Joined SignalFx in May, 2018 as a Field Marketing / Demand Gen Manager and was promoted to lead both functions as Director before Splunk acquired SignalFx in October, 2019 for $1.05B. In my tenure, the company more than doubled in size (100-150 to 250-300 employees), raised $120M via 2 funding rounds (Series D, E), and saw revenues consistently grow over 100% YoY. - Managed all online and offline programs, creating over 50k MQLs in FY20 and resulted in a 1.8x ROI over program spend… Show more Joined SignalFx in May, 2018 as a Field Marketing / Demand Gen Manager and was promoted to lead both functions as Director before Splunk acquired SignalFx in October, 2019 for $1.05B. In my tenure, the company more than doubled in size (100-150 to 250-300 employees), raised $120M via 2 funding rounds (Series D, E), and saw revenues consistently grow over 100% YoY. - Managed all online and offline programs, creating over 50k MQLs in FY20 and resulted in a 1.8x ROI over program spend (previously negative marketing ROI) - Scaled the field organization globally to execute 100+ events in FY20 (3x YoY) and generate 1,670 SQOs (3.5x YoY), while finding efficiency and decreasing cost per SQO by 12% YoY - Executed ABM campaigns across, email, social, SEO/M, display, webinar, in-person events and SDR outreach - Increased top-of-funnel velocity by implementing lead routing, lead scoring and pipeline attribution systems

• Manager, Field Marketing & Demand Generation

  • May 2018 - Jan 2019

  San Francisco Bay Area



Tanium

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager, Demand Generation & Marketing Operations

  • Apr 2017 - May 2018

  San Francisco Bay Area Joined Tanium April, 2015 to build the SDR function and was promoted to an Enterprise AE before pivoting to Marketing as Demand Gen / Marketing Operations Manager. In my tenure, the size of the company grew 4x (200-250 to 800-1000 employees), revenues 3x ($80-120M to $250-350M) and raised over $300M via 3 funding rounds (Series F, G, Secondary). - Lead the integrated go-to-market strategy (email, social, display, third-party syndication, appointment setting) and execution, resulting in… Show more Joined Tanium April, 2015 to build the SDR function and was promoted to an Enterprise AE before pivoting to Marketing as Demand Gen / Marketing Operations Manager. In my tenure, the size of the company grew 4x (200-250 to 800-1000 employees), revenues 3x ($80-120M to $250-350M) and raised over $300M via 3 funding rounds (Series F, G, Secondary). - Lead the integrated go-to-market strategy (email, social, display, third-party syndication, appointment setting) and execution, resulting in 140% increase YoY in marketing generated pipeline - Aligned sales and marketing by building global lead routing system, lead scoring strategy, and account intelligence platforms resulting in 450 MQLs, and 375 SALs per month (previously not tracked) - Launched the sales development program and led a team of five inbound/outbound BDR’s covering North America, sourcing more than 250 SAL’s, resulting in nearly $10M in ARR and 18 net-new logos

• Enterprise Account Executive

  • Mar 2016 - Apr 2017

  San Francisco Bay Area

• Team Lead, Business Development

  • Apr 2015 - Mar 2016

  San Francisco Bay Area



AMC Networks

• United States
• Entertainment Providers
• 700 & Above Employee

• Advertising Sales Planner

  • Aug 2013 - Oct 2014

  New York, NY Joined AMC Networks in December 2011 as a Sales Assistant and was promoted to a Sales Planner. In my tenure at AMC, I was responsible for account management, sales operations, and campaign analytics for over 250 Global 2000 and Fortune 500 brands.

• Advertising Sales Assistant

  • Dec 2011 - Aug 2013

  New York, NY