Experience

Monteith Construction Corp.

• United States
• Construction
• 100 - 200 Employee

• Strategic Marketing and Business Development

  • Jan 2021 - Present



UNC Kenan-Flagler Business School

• United States
• Higher Education
• 400 - 500 Employee

• Full-Time MBA Graduate Student

  • Jul 2018 - May 2020

  Concentration in real estate at the Leonard W. Wood Center for Real Estate Studies2019-2020 // 2nd YearCarolina Women in Business (CWIB) Executive Vice President: 2019 Conference Class of 2020 Evans Legacy Representative2018-2019 // 1st Year Class of 2020 “Community” Core Value Award RecipientClass of 2020 Evans Legacy RepresentativeKFBS Health & Wellness Committee LiaisonReal Estate Club: Learning & Development Liaison Real Estate First-Year Case Competition Finalist Carolina Women in Business (CWIB) Member



JBG SMITH

• United States
• Real Estate
• 400 - 500 Employee

• Real Estate Development Associate Intern

  • Jun 2019 - Aug 2019



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Account Director, The Lifestyle Collection (AD, Bon Appétit, Condé Nast Traveler, Epicurious, SELF)

  • Dec 2017 - May 2018

  Manage brand partnerships for the Beauty category across The Lifestyle Collection portfolio.

• Account Director, AD and Condé Nast Traveler

  • Apr 2017 - Dec 2017

  Manage brand partnerships for the Financial, Beauty, Entertainment and Pharma categories.

• Account Director, Condé Nast Traveler

  • Jan 2017 - Mar 2017

  Manage brand partnerships for the Financial, Beauty, Entertainment and Pharma categories.

• Integrated Marketing Director, Condé Nast Traveler

  • Dec 2015 - Jan 2017

  -Served as the lead marketing counterpart for 3-5 advertising/sales Account Directors -Led content strategy, ideation and copywriting for RFPs, proactive proposals and sales materials -Developed new content sponsorships opportunities, leveraging Condé Nast Traveler's key editorial platforms and performance insights -Responsible for post-sale campaign activations—from client relations and branded content development to digital/social media optimization and wrap reports -Partnered with new vendors for first-to-market content campaigns and co-branded partnerships (e.g. Rapt Media interactive video platform, Try The World food subscription box) *2015-2017 Key Activations: Capital One Venture, Booking.com, Dom Pérignon, Tommy Hilfiger, AERIN Beauty, Simon Malls, De'Longhi Coffee Machines, Nespresso USA



Tasting Table

• United States
• Internet Publishing
• 1 - 100 Employee

• Integrated Marketing Director

  • Jul 2013 - Dec 2015

  -Served as lead marketing counterpart for 5 advertising/sales Account Directors based in NYC and Tasting Table branch offices -Led content strategy, creative ideation and copywriting for RFPs and proactive pitches to clients across all industries (finance, tech, auto, food/bev, CPG, destination, etc.)-Produced 10-15 proposals per week with integrated campaigns consisting of brand content, digital and social media and experiential activations -Developed Tasting Table’s suite of sales materials, spotlighting the brands unique selling proposition and ongoing growth story -Liaised with the editorial team to identify new platform sponsorships and opportunities for native integration of custom content -Implemented and analyzed Tasting Table’s annual reader survey -Ensured seamless transition of pre-sale campaigns to post-sale activation teams—from the Tasting Table Content Studio to Ad Ops to events-Managed the day-to-day workload and mentorship of junior Marketing Manager *2013-2015 Key Wins: Samsung Home Appliances, Citi, MasterCard, BMW, Fiat, Crate + Barrel, Nestlé Toll House, PEPCID, Land O’Lakes, IKEA



RF|Binder

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Oct 2007 - Jun 2013

  Previous titles: Manager, Senior Associate, Associate-Developed 360 communication and marketing strategies for Epicurean and Lifestyle brands -Crafted key messages for both brand marketing and media training-Secured press coverage through ongoing media/bloggers relations-Drafted and distributed press release announcements-Managed social media account activity and content creation-Created and managed brand ambassador/blogger programs-Collaborated with internal events teams to execute small to large-scale activations*Key Clients: Truvia sweetener, The Hershey Company (Scharffen Berger Chocolate Maker and Dagoba Organic Chocolate), Malaysia External Trade Development Corporation (MATRADE), Dunkin’ Donuts, Wines of Chile/ProChile, YoCrunch Yogurt



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Executive Trainee, Consumer Marketing

  • May 2007 - Sep 2007

  Graduate of the industry-recognized Executive Training Program, a 16-week course offered to new college graduates teaching the fundamentals of public relations. Graduate of the industry-recognized Executive Training Program, a 16-week course offered to new college graduates teaching the fundamentals of public relations.