Experience

NOVAON GROUP

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Communications Executive

  • Jul 2021 - Present

  - Draft press releases, pitches, case studies, white papers, and media summaries - Build relationships with new media contacts and maintain relationships with existing contacts - Manage media requests in a timely and professional manner Pitch story ideas and content to media Ensure all communication is cohesive with the brand image - Track and analyze media coverage to inform future campaigns - Measure PR program impacts using regular reporting - Organize, schedule, and prepare key leaders for press interviews



Sakura Montessori International School

• Vietnam
• Education Administration Programs
• 1 - 100 Employee

• Marketing And Public Relations Specialist

  • 2019 - 2021

  - Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility - Build connections with media and key journalists through a mix of channels, from traditional to digital and social. - Ensure that our PR efforts serve to achieve immediate and long-term business goals - Forecast news cycles and identify areas of trending public interest - Understand the competitive landscape, staying ahead of threats to our brand image - Establish a media relations plan, with actionable strategies for high-level placements



Kim Dong Publishing House

• Book and Periodical Publishing
• 1 - 100 Employee

• Public Relations Executive

  • Oct 2018 - 2020

  - Responding to requests for information release or press conference from the media or designating a spokesperson or source of information. - Establishing and maintaining relationships with consumer, community, employee, and public interest groups. - Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. - Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences. - Updating and maintaining Web content. - Conferring with managers to identify trends and group interests and providing advice on business decisions.



Apax Leaders

• Vietnam
• Education Management
• 100 - 200 Employee

• Digital Marketing Specialist

  • Oct 2019 - Dec 2019

  - Research advertising trends - Research competitors’ pricing and products - Develop projects to create content - Publish digital marketing content online - Updating and maintaining Web content. - Research advertising trends - Research competitors’ pricing and products - Develop projects to create content - Publish digital marketing content online - Updating and maintaining Web content.



CMC Technology & Solution (CMC TS)

• Vietnam
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Communications Intern

  • 2018 - 2019

  - Developing tools and methods for collecting data such as surveys, opinion polls or questionnaires - Collecting and analyzing data to identify consumer trends - Creating graphic representations of data and translating complex research into easily readable content for stakeholders and other departments - Preparing marketing proposals and presentations based on company needs - Help with the planning events. - Contribute to the creation of mock-ups, email campaigns, and social media content.



Viettel Group

• Vietnam
• Telecommunications
• 700 & Above Employee

• Internal Communications Intern

  • 2017 - 2018

  - Write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin. - Use social media to communicate with staff internally - Ensure internal communications messages are consistent across all mediums and for different departments of the organisation - Ensure internal communication messages are consistent with external communication messages - Write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin. - Use social media to communicate with staff internally - Ensure internal communications messages are consistent across all mediums and for different departments of the organisation - Ensure internal communication messages are consistent with external communication messages