Zé Diniz 🏳️🌈
Head of Content at Wieden+Kennedy São Paulo- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Português Native or bilingual proficiency
-
Inglês Full professional proficiency
-
Espanhol Professional working proficiency
Topline Score
Bio
Rafael Silva
Ter trabalhado com o Zé foi um grande privilégio, ele é um profissional super a frente do seu tempo e que pensa em cima das dores dos clientes para trazer inovação e pioneirismo tanto para a agência quanto para o cliente. Ele consegue unir o lado criativo com o lado estratégico de forma única, algo muito raro de encontrar no mercado e que ele fazia parecer fácil, e resultado disso foram ideias questionadoras e dedo no pulso que transcendem formato, mas com um alto impacto e relevância cultural. Além de ser um mega profissional, Zé consegue unir isso a uma ótima gestão de sua equipe sendo essa pessoa maravilhosa que olha para outras pessoas, prova disso é o time que multidisciplinar e diverso que montou na CP+B, sempre pensando em grupos minorizados para compor a equipe, trazendo ainda mais criatividade para toda a agência.
Guido Sarti
Zé is not the kind of professional you find easily in agencies. He is passionate about what he does and has the power to engage and change the environment around him. He manages to make the content deparment much more important than the market realizes it is, working integrated with other strategic areas (BI and planning). He is one of the very few professionals I have worked with who is able to effectively generate insights from the publics reaction to a campaign and interactions with the brand. Taking into consideration the crucial moment of the industry and the discussions over the ideal model of content, planning and strategy, it was a privilege and a learning experience to work with Zé, a professional who by far dominates his skills, social techniques, and still seeks to share his knowledge with the team. His commitment to the business is indisputable, always evaluating in the long term how brands relate, not only thinking about momentary activation, but how it will be reflected in the brand as a whole.
Rafael Silva
Ter trabalhado com o Zé foi um grande privilégio, ele é um profissional super a frente do seu tempo e que pensa em cima das dores dos clientes para trazer inovação e pioneirismo tanto para a agência quanto para o cliente. Ele consegue unir o lado criativo com o lado estratégico de forma única, algo muito raro de encontrar no mercado e que ele fazia parecer fácil, e resultado disso foram ideias questionadoras e dedo no pulso que transcendem formato, mas com um alto impacto e relevância cultural. Além de ser um mega profissional, Zé consegue unir isso a uma ótima gestão de sua equipe sendo essa pessoa maravilhosa que olha para outras pessoas, prova disso é o time que multidisciplinar e diverso que montou na CP+B, sempre pensando em grupos minorizados para compor a equipe, trazendo ainda mais criatividade para toda a agência.
Guido Sarti
Zé is not the kind of professional you find easily in agencies. He is passionate about what he does and has the power to engage and change the environment around him. He manages to make the content deparment much more important than the market realizes it is, working integrated with other strategic areas (BI and planning). He is one of the very few professionals I have worked with who is able to effectively generate insights from the publics reaction to a campaign and interactions with the brand. Taking into consideration the crucial moment of the industry and the discussions over the ideal model of content, planning and strategy, it was a privilege and a learning experience to work with Zé, a professional who by far dominates his skills, social techniques, and still seeks to share his knowledge with the team. His commitment to the business is indisputable, always evaluating in the long term how brands relate, not only thinking about momentary activation, but how it will be reflected in the brand as a whole.
Rafael Silva
Ter trabalhado com o Zé foi um grande privilégio, ele é um profissional super a frente do seu tempo e que pensa em cima das dores dos clientes para trazer inovação e pioneirismo tanto para a agência quanto para o cliente. Ele consegue unir o lado criativo com o lado estratégico de forma única, algo muito raro de encontrar no mercado e que ele fazia parecer fácil, e resultado disso foram ideias questionadoras e dedo no pulso que transcendem formato, mas com um alto impacto e relevância cultural. Além de ser um mega profissional, Zé consegue unir isso a uma ótima gestão de sua equipe sendo essa pessoa maravilhosa que olha para outras pessoas, prova disso é o time que multidisciplinar e diverso que montou na CP+B, sempre pensando em grupos minorizados para compor a equipe, trazendo ainda mais criatividade para toda a agência.
Guido Sarti
Zé is not the kind of professional you find easily in agencies. He is passionate about what he does and has the power to engage and change the environment around him. He manages to make the content deparment much more important than the market realizes it is, working integrated with other strategic areas (BI and planning). He is one of the very few professionals I have worked with who is able to effectively generate insights from the publics reaction to a campaign and interactions with the brand. Taking into consideration the crucial moment of the industry and the discussions over the ideal model of content, planning and strategy, it was a privilege and a learning experience to work with Zé, a professional who by far dominates his skills, social techniques, and still seeks to share his knowledge with the team. His commitment to the business is indisputable, always evaluating in the long term how brands relate, not only thinking about momentary activation, but how it will be reflected in the brand as a whole.
Rafael Silva
Ter trabalhado com o Zé foi um grande privilégio, ele é um profissional super a frente do seu tempo e que pensa em cima das dores dos clientes para trazer inovação e pioneirismo tanto para a agência quanto para o cliente. Ele consegue unir o lado criativo com o lado estratégico de forma única, algo muito raro de encontrar no mercado e que ele fazia parecer fácil, e resultado disso foram ideias questionadoras e dedo no pulso que transcendem formato, mas com um alto impacto e relevância cultural. Além de ser um mega profissional, Zé consegue unir isso a uma ótima gestão de sua equipe sendo essa pessoa maravilhosa que olha para outras pessoas, prova disso é o time que multidisciplinar e diverso que montou na CP+B, sempre pensando em grupos minorizados para compor a equipe, trazendo ainda mais criatividade para toda a agência.
Guido Sarti
Zé is not the kind of professional you find easily in agencies. He is passionate about what he does and has the power to engage and change the environment around him. He manages to make the content deparment much more important than the market realizes it is, working integrated with other strategic areas (BI and planning). He is one of the very few professionals I have worked with who is able to effectively generate insights from the publics reaction to a campaign and interactions with the brand. Taking into consideration the crucial moment of the industry and the discussions over the ideal model of content, planning and strategy, it was a privilege and a learning experience to work with Zé, a professional who by far dominates his skills, social techniques, and still seeks to share his knowledge with the team. His commitment to the business is indisputable, always evaluating in the long term how brands relate, not only thinking about momentary activation, but how it will be reflected in the brand as a whole.
Experience
-
Wieden+Kennedy São Paulo
-
Brazil
-
Advertising Services
-
1 - 100 Employee
-
Head of Content
-
Jan 2023 - Present
-
-
-
CP+B Brasil
-
Brazil
-
Advertising Services
-
1 - 100 Employee
-
Creative Content Director
-
Jun 2021 - Jan 2023
-
-
Content Manager
-
Oct 2019 - Jun 2021
-
-
-
Fbiz
-
Brazil
-
Advertising Services
-
700 & Above Employee
-
Senior Content Strategist
-
May 2018 - Sep 2019
-
-
Content Coordinator
-
Mar 2017 - May 2018
-
-
-
Press Pass
-
Brazil
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Content Lead
-
2016 - 2017
-
-
-
DPZ
-
Brazil
-
Advertising Services
-
100 - 200 Employee
-
Content Coordinator
-
2014 - 2016
-
-
-
Wieden+Kennedy São Paulo
-
Brazil
-
Advertising Services
-
1 - 100 Employee
-
Social Strategist
-
2013 - 2014
-
-
Education
-
2011 - 2015
Universidade de São Paulo
Comunicação Social, Publicidade e Propaganda
Community
