Experience

Bethany Medical

• United States
• Medical Practices
• 100 - 200 Employee

• Director of Marketing

  • Dec 2020 - Present

  Greensboro--Winston-Salem--High Point Area ~Implements, coordinates and oversees all aspects of marketing strategy; traditional, digital and referring clinics ~Manages and reports all marketing budgets, KPIs and ROI ~Evaluates and continually optimizes overall marketing message for 15 Bethany locations and 65 providers to ensure a cohesive message, consistent across all ad campaigns and channels including clinic lobbies and patient rooms ~Accountable for increasing patient retention and identifying patient acquisition… Show more ~Implements, coordinates and oversees all aspects of marketing strategy; traditional, digital and referring clinics ~Manages and reports all marketing budgets, KPIs and ROI ~Evaluates and continually optimizes overall marketing message for 15 Bethany locations and 65 providers to ensure a cohesive message, consistent across all ad campaigns and channels including clinic lobbies and patient rooms ~Accountable for increasing patient retention and identifying patient acquisition opportunities while quantifying ad strategy and channel effectiveness and reporting acquisition cost by channel ~Manages all marketing and communication for 4 other company subsidiaries including a non-profit foundation and development company ~Manages website development and maintenance for Bethany Medical and company subsidiaries Show less



Curtis Media Group

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Digital and Interactive Manager

  • Nov 2019 - Dec 2020

  Raleigh-Durham, North Carolina Area ~Oversaw and developed strategic digital marketing campaigns for all digital brands for CMG Raleigh stations, CMG Event Brands, and other digital properties as needed ~Managed all website content, social media outreach, e-mail marketing campaigns and maintains station mobile apps ~Managed, created, and scheduled display/digital ads as well as provides reports of display/digital ad performance ~Trained sales staff on digital opportunities and digital and social best… Show more ~Oversaw and developed strategic digital marketing campaigns for all digital brands for CMG Raleigh stations, CMG Event Brands, and other digital properties as needed ~Managed all website content, social media outreach, e-mail marketing campaigns and maintains station mobile apps ~Managed, created, and scheduled display/digital ads as well as provides reports of display/digital ad performance ~Trained sales staff on digital opportunities and digital and social best practices ~Managed contracts with company-wide vendors and billing with all digital vendors Show less



Peapod Digital Labs

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Digital Marketing Analyst

  • Jan 2018 - Nov 2019

  Salisbury, NC ~Analyzed and provided insights and recommendations on all digital marketing for multiple brands including ecommerce and mobile app activity ~Partnered with business teams to design digital measurement strategies and implementation plans to drive informed business decisions ~Partnered with DA Shopper Insights team to correlate digital campaign activity to In-Store sales such as coupon campaigns, CPG campaigns, and shopper rewards programs ~Completed website tag audits and partnered… Show more ~Analyzed and provided insights and recommendations on all digital marketing for multiple brands including ecommerce and mobile app activity ~Partnered with business teams to design digital measurement strategies and implementation plans to drive informed business decisions ~Partnered with DA Shopper Insights team to correlate digital campaign activity to In-Store sales such as coupon campaigns, CPG campaigns, and shopper rewards programs ~Completed website tag audits and partnered with IT teams to share results and mediation plans ~Assisted with setup, analysis, and reporting of multivariate split testing programs Show less



Curtis Media Group

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Marketing Account Executive

  • Jul 2016 - Jan 2018

  Greensboro/Winston-Salem, North Carolina Area ~Prospected and developed sales for new local clients ~Prepared promotional plans, sales literature, and advertising proposals ~Presented solutions effectively to clients



Thruline Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Website Marketing Manager

  • Aug 2015 - Jul 2016

  Lenexa, KS ~Planned, developed and managed the marketing strategy around assigned internal lead-gen websites ~Managed timelines of projects and strategic initiatives which included optimization efforts, development projects, and client prospecting ~Created budget goals for each book of business ~Managed vendor relationships and ensured quality, consistent inquiry generation, and improved cost per acquisition results ~Coached those directly reporting to me and helped cultivate new hires

• Website Marketer

  • Dec 2012 - Jul 2015

  Lenexa, KS ~Managed individual client strategies as necessary to ensure quality, consistent inquiry generation, and improved cost per acquisition results ~Seeked new and alternative marketing strategies in an effort to improve overall websites'​ performance ~Tracked and analyzed the results of my marketing plans and communicates results to my superiors ~Optimized websites' meta tags and content including SEO



Mainstreet Credit Union

• United States
• Banking
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2010 - Nov 2012

  Lenexa, KS ~Created, edited, and coordinated proofs and production of newsletters, direct mail, e-commerce and other marketing communication pieces ~Managed youth program by planning and implementing events, maintaining supplies, producing program newsletters and increasing membership penetration ~Controlled website content, developed new content consistent with Mainstreet’s brand ~Creator and overall project owner of email marketing & social media initiative ~Efficiently coordinated activity… Show more ~Created, edited, and coordinated proofs and production of newsletters, direct mail, e-commerce and other marketing communication pieces ~Managed youth program by planning and implementing events, maintaining supplies, producing program newsletters and increasing membership penetration ~Controlled website content, developed new content consistent with Mainstreet’s brand ~Creator and overall project owner of email marketing & social media initiative ~Efficiently coordinated activity with mailing service, media and supply vendors

• Website/Multimedia Coordinator

  • Sep 2009 - Sep 2010

  Lenexa, KS ~Managed content of website, developed new content and performed changes ~Coordinated marketing messages via multimedia video screens and managed repairs ~Created graphic design elements for print and web

• Member Services Representative II

  • Aug 2007 - Sep 2009

  Lenexa, KS



Topeka Performing Arts Center

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing and Ad Intern

  • Sep 2008 - Dec 2008

  ~Created prints ads and direct mailing pieces ~Promoted & assisted with execution of annual fundraising event ~Wrote news releases and developed media kits