Julia Petrus
Product Marketing Lead at Coppertino Inc.- Claim this Profile
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Bio
Sergey Kudryashov ✈️
We worked with Julia at both Coppertino and Softorino, and her efforts helped us achieve double-digit growth in Softorino's app downloads through paid acquisition marketing channels. Additionally, Julia was the lead actor in many of Softorino's promotional videos. We also collaborated on VOX Player, where we focused on understanding customers' needs and product/market fit. This resulted in over 6 million downloads for iOS and Mac, which is a significant achievement.
Bozhena Sheremeta
Julia was a great supporter and mentor for me as I joined Coppertino. She impressed me with her digital marketing skills and shared with me a fundamental knowledge of Google Analytics, App Store Analytics, SEO, and email marketing. I'm still using the knowledge I have gained at Coppertino thanks to Julia. Also, she has proven to be a great strategic communicator while talking to partners on different user acquisition campaigns along with me. It was nice to work with Julia in a team since I could always receive a piece of advice from her or objective feedback.
Sergey Kudryashov ✈️
We worked with Julia at both Coppertino and Softorino, and her efforts helped us achieve double-digit growth in Softorino's app downloads through paid acquisition marketing channels. Additionally, Julia was the lead actor in many of Softorino's promotional videos. We also collaborated on VOX Player, where we focused on understanding customers' needs and product/market fit. This resulted in over 6 million downloads for iOS and Mac, which is a significant achievement.
Bozhena Sheremeta
Julia was a great supporter and mentor for me as I joined Coppertino. She impressed me with her digital marketing skills and shared with me a fundamental knowledge of Google Analytics, App Store Analytics, SEO, and email marketing. I'm still using the knowledge I have gained at Coppertino thanks to Julia. Also, she has proven to be a great strategic communicator while talking to partners on different user acquisition campaigns along with me. It was nice to work with Julia in a team since I could always receive a piece of advice from her or objective feedback.
Sergey Kudryashov ✈️
We worked with Julia at both Coppertino and Softorino, and her efforts helped us achieve double-digit growth in Softorino's app downloads through paid acquisition marketing channels. Additionally, Julia was the lead actor in many of Softorino's promotional videos. We also collaborated on VOX Player, where we focused on understanding customers' needs and product/market fit. This resulted in over 6 million downloads for iOS and Mac, which is a significant achievement.
Bozhena Sheremeta
Julia was a great supporter and mentor for me as I joined Coppertino. She impressed me with her digital marketing skills and shared with me a fundamental knowledge of Google Analytics, App Store Analytics, SEO, and email marketing. I'm still using the knowledge I have gained at Coppertino thanks to Julia. Also, she has proven to be a great strategic communicator while talking to partners on different user acquisition campaigns along with me. It was nice to work with Julia in a team since I could always receive a piece of advice from her or objective feedback.
Sergey Kudryashov ✈️
We worked with Julia at both Coppertino and Softorino, and her efforts helped us achieve double-digit growth in Softorino's app downloads through paid acquisition marketing channels. Additionally, Julia was the lead actor in many of Softorino's promotional videos. We also collaborated on VOX Player, where we focused on understanding customers' needs and product/market fit. This resulted in over 6 million downloads for iOS and Mac, which is a significant achievement.
Bozhena Sheremeta
Julia was a great supporter and mentor for me as I joined Coppertino. She impressed me with her digital marketing skills and shared with me a fundamental knowledge of Google Analytics, App Store Analytics, SEO, and email marketing. I'm still using the knowledge I have gained at Coppertino thanks to Julia. Also, she has proven to be a great strategic communicator while talking to partners on different user acquisition campaigns along with me. It was nice to work with Julia in a team since I could always receive a piece of advice from her or objective feedback.
Credentials
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HubSpot Marketing Software
HubSpot AcademyFeb, 2023- Nov, 2024
Experience
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Coppertino Inc.
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United States
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Information Technology & Services
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1 - 100 Employee
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Product Marketing Lead
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Jan 2016 - Present
- Developed and executed a holistic go-to-market to land six mobile / desktop musicproducts by employing acquisition, engagement, conversion, and retention strategies.- Scaled portfolio of mobile / desktop products organic and referral traffic 3x - 4x(respectively), improved customer retention by 30%, and increased LTV by 2x throughpaid acquisition and lead generation platforms including Facebook, Google.- Optimized UX engagement on the web and in-app which helped increase the conversion metrics.- Managed a marketing team of 5 people and collaborated with SEO, PR and affiliatesmarketing agencies.About the product:VOX hit the #1 spot in several categories on the Mac App Store within hours of launching, including reaching #1 in the Music App category in 142 countries and the #1 Overall App (all categories) in 70 countries. VOX Music Player for iOS reached #1 Paid on the App Store App.Overall: 9'000'000+ downloads, 500'000 MAU. Show less
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Product Marketing Manager
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Jun 2011 - Jan 2016
- Built and executed GTMs for four utilities, lifestyle, and photo mobile and desktopapps, scaling bottom-line revenue growth MOM by 1.5x.- Led zero-to-one, collaborative, and strategic work-streams with product, design,and engineering teams to land a new VOX music app to help secure multi thousand-dollar investments from VCs.- Worked with the press, comms, and external events coordinators to launch our newsuite of music apps at exhibitions.- Our app was Featured on the Mac App Store. Show less
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Search Engine Optimization Specialist
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Feb 2010 - Jun 2011
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Softorino 🇺🇦
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United States
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Software Development
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1 - 100 Employee
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Marketing Manager
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Jan 2011 - Dec 2014
- Spearheaded GTM strategy for a new windows system clean-up app free trial anchoring on organic channels (blogs, social media, etc.) outreach, and optimized in-app UX engagement helping triple conversion metrics. - Developed long-term user acquisition strategies using SEO, SMM, affiliate and paid channels, with bootstrapped resourcing to scale DAU 1 - 10% MOM. - Collaborated with product and leadership teams to secure continued investment in our full-cycle marketing strategies for our portfolio of desktop applications. Show less
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SupportYourApp
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Account Executive
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Sep 2010 - Nov 2012
- Reduced company YOY operational expenses by introducing a stand-alone business line: outsourced customer support service for tech startups. - Found and partnered with 10 clients to develop a new alpha / beta testing strategy for our self-serve customer support program in order to gauge product-market-fit for our new features. - Created and managed a complete product strategy and promotional activities. - Reduced company YOY operational expenses by introducing a stand-alone business line: outsourced customer support service for tech startups. - Found and partnered with 10 clients to develop a new alpha / beta testing strategy for our self-serve customer support program in order to gauge product-market-fit for our new features. - Created and managed a complete product strategy and promotional activities.
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Weather.ua
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Kyiv City, Ukraine
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Marketing Manager
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Jan 2010 - Nov 2012
#1 Weather forecast site in Ukraine. This project has been successfully sold. Provide content marketing, search engine optimization, link building, paid search advertising + web analysis with conversion rate optimization. #1 Weather forecast site in Ukraine. This project has been successfully sold. Provide content marketing, search engine optimization, link building, paid search advertising + web analysis with conversion rate optimization.
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Rankwing
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Kyiv City, Ukraine
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Online Marketing Specialist
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2009 - 2010
Rankwing company is a provider of Website Development, Web Design and Internet Marketing Services. Provide for the client's a wide range of internet marketing services: - Search Engine Optimization; - Link Building; - Content Marketing; - Paid Search Advertising; - Web Analysis & CRO. Rankwing company is a provider of Website Development, Web Design and Internet Marketing Services. Provide for the client's a wide range of internet marketing services: - Search Engine Optimization; - Link Building; - Content Marketing; - Paid Search Advertising; - Web Analysis & CRO.
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Designer, Content Manager, SEO
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2007 - 2009
Filling content, search engine optimization of sites, SEM, contextual advertising, banner advertising, usability of website. Filling content, search engine optimization of sites, SEM, contextual advertising, banner advertising, usability of website.
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Education
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2004 - 2010
National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Master's degree, Computer systems and networks (IT)
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