Trent Waterhouse

Chair Media Committee at The Pelican Bay Foundation
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Contact Information
us****@****om
(386) 825-5501
Location
Naples, Florida, United States, US

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Experience

    • Hospitality
    • 1 - 100 Employee
    • Chair Media Committee
      • Mar 2017 - Present

      Naples, Florida Area Pelican Bay is the premier luxury community in Naples, Florida. One of the area’s largest exclusive enclaves, situated on more than three square miles and bordered by pristine white-sand beaches, the community offers the most diverse slate of amenities and activities anywhere in the region. Home to four- and five-star hotels and chic shopping districts, Pelican Bay is also surrounded by 88 acres of parks and recreation areas, and is celebrated for its impressive homes, with 6,500 residences… Show more Pelican Bay is the premier luxury community in Naples, Florida. One of the area’s largest exclusive enclaves, situated on more than three square miles and bordered by pristine white-sand beaches, the community offers the most diverse slate of amenities and activities anywhere in the region. Home to four- and five-star hotels and chic shopping districts, Pelican Bay is also surrounded by 88 acres of parks and recreation areas, and is celebrated for its impressive homes, with 6,500 residences ranging from single-family estates to high-rise condos and luxury apartments; Unrivaled amenities, including exclusive-access beaches, world-class fitness, wellness and recreation facilities, and electric-powered tram system; sensational lifestyle, where homeowners are members, and enjoy exclusive access to tennis, golf, kayaking, sailing, fine arts, gulf-side dining, and lively clubs. Show less

    • United States
    • Telecommunications
    • 100 - 200 Employee
    • Consultant
      • Oct 2021 - Sep 2023

      Austin, Texas Metropolitan Area Lifesize is the original inventor of high-definition video conferencing and creator of the world's first cloud-based omnichannel contact center. Let us show you how we make it easy to Work Together.

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Go-to-Market Independent Consultant
      • Dec 2015 - Oct 2021

      Greater Los Angeles Area Leveraging 30+ years B-2-B marketing expertise to advise private equity portfolio companies in the technology and commercial/industrial sectors on practical strategies to grow revenues profitably, drive high-performance employee cultures, and improve customer experiences. Proven methodology is sales driven and marketing assisted to deliver business value proposition promises based on foundation of time-bound, results-oriented vision, strategy, initiatives and hands-on tactics to realize full… Show more Leveraging 30+ years B-2-B marketing expertise to advise private equity portfolio companies in the technology and commercial/industrial sectors on practical strategies to grow revenues profitably, drive high-performance employee cultures, and improve customer experiences. Proven methodology is sales driven and marketing assisted to deliver business value proposition promises based on foundation of time-bound, results-oriented vision, strategy, initiatives and hands-on tactics to realize full company potential. The best thing you can do is the right thing. The worst thing you can do is nothing. Always doing right will gratify some people and astonish the rest. Telling the truth, you don’t have to remember anything. Show less

    • United States
    • Computer Hardware
    • 300 - 400 Employee
    • Chief Marketing Officer
      • Sep 2012 - Nov 2015

      Milpitas, CA Responsible for demand generation, customer communications, sales enablement and other marketing initiatives to drive profitable revenue growth. Brand ambassador and communications leader for trade press, industry analysts, channel partners and technology collaborators. Driver of new product introductions for interactive digital signage portfolio and point of sale platforms for retailers and hospitality providers through marketing investments funded at 1.5% of revenue. Creator of refreshed… Show more Responsible for demand generation, customer communications, sales enablement and other marketing initiatives to drive profitable revenue growth. Brand ambassador and communications leader for trade press, industry analysts, channel partners and technology collaborators. Driver of new product introductions for interactive digital signage portfolio and point of sale platforms for retailers and hospitality providers through marketing investments funded at 1.5% of revenue. Creator of refreshed “Elo Elite” channel partner program resulting in 20% growth through $80+ million in end user projects and $25+ million channel program revenue. $3 million tradeshow investments resulting in $40+ million opportunity pipeline. Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Marketing Leader
      • Sep 2002 - Nov 2015

      Greater Los Angeles Area Marketing leader responsible for driving best practices in corporate communications, product marketing, public relations, customer conferences, supplier summits, and industry tradeshows. Drove marketing initiatives at portfolio companies Aprisma Management Technologies, Enterasys, Siemens Unify, Lineage Power, and Elo Touch Solutions.

    • United States
    • Paper & Forest Products
    • 300 - 400 Employee
    • Go To Market Advisor
      • May 2012 - Sep 2012

      Frisco, TX Advising The Gores Group portfolio company National Envelope on practical, achievable, cost-effective methods to profitably grow revenues, introduce new products, and add new customers. Driving cultural change to evolve company to become more customer-centric while aligning cross-functional efforts to support sales initiatives.

    • United States
    • Electric Power Generation
    • 700 & Above Employee
    • VP Marketing
      • Mar 2011 - Apr 2012

      Plano, TX Global marketing and communications leader for GE Energy's Power Electronics business which was formed after the acquisition of Lineage Power by GE. Successfully executed renaming and rebranding initiatives across facilities, hardware and software products, sales collateral and digitial marketing assets. Leveraged tech industry experience to create GE Energy's datacenter capabilities overview brochure to clearly and concisely communicate how GE can help CIOs adress their power and cooling… Show more Global marketing and communications leader for GE Energy's Power Electronics business which was formed after the acquisition of Lineage Power by GE. Successfully executed renaming and rebranding initiatives across facilities, hardware and software products, sales collateral and digitial marketing assets. Leveraged tech industry experience to create GE Energy's datacenter capabilities overview brochure to clearly and concisely communicate how GE can help CIOs adress their power and cooling challenges through an end-to-end portfolio of hardware, software, services and financing options designed to reduce power loss by 50%, lower associated cooling requirements by 70%, and achieve 10-20% utility bill savings. Show less

    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • VP Marketing
      • Apr 2009 - Mar 2011

      Plano, TX Key member of management team that grew revenues nearly 20% (4X market growth rate) while dramatically improving profitability from $30M loss to $50M profit before being acquired by GE Energy. Created end-to-end Total Efficiency marketechture to communicate how our DC power solutions for building, box and board deliver reliable and intelligent power conversion solutions for cloud computing and mobile internet infrastructure with energy-efficient AC-DC power supplies, DC-DC circuit board… Show more Key member of management team that grew revenues nearly 20% (4X market growth rate) while dramatically improving profitability from $30M loss to $50M profit before being acquired by GE Energy. Created end-to-end Total Efficiency marketechture to communicate how our DC power solutions for building, box and board deliver reliable and intelligent power conversion solutions for cloud computing and mobile internet infrastructure with energy-efficient AC-DC power supplies, DC-DC circuit board mounted power modules, telecom energy systems, DC datacenters, and custom power products. Cost-effective and practical approach to marketing accelerated profitable growth, raised company awareness, validated products through customer success stories, and drove demand generation globally. Worked closely with sales and product management to strengthen selling messages, sales tools, and overall communication to customers, partners and the industry. Show less

    • United States
    • Computer Networking Products
    • 100 - 200 Employee
    • Vice President
      • May 2006 - Apr 2009

      Greater Boston Area - Hands-on driver of business turnaround that doubled EBITDA and returned Enterasys to profitable revenue growth, new customer acquisition and new product introductions - Cultural leader to evolve company from engineering-centric to customer-centric while aligning cross-functional efforts to support sales initiatives - Improved Gartner MQ position from niche player to visionary while also directly supporting customer, partner and prospect interaction with analyst community - Sales… Show more - Hands-on driver of business turnaround that doubled EBITDA and returned Enterasys to profitable revenue growth, new customer acquisition and new product introductions - Cultural leader to evolve company from engineering-centric to customer-centric while aligning cross-functional efforts to support sales initiatives - Improved Gartner MQ position from niche player to visionary while also directly supporting customer, partner and prospect interaction with analyst community - Sales tool development focus on customer success stories and face-to-face events for demand generation while enabling channel with demonstration kits - Business Development interaction with CDW, Dell, Ingram Micro, LifeSize, Shoretel, SIEMENS and TechData Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Vice President
      • Dec 2005 - May 2006

      Greater Boston Area - Primary evangelist working directly with CTO Alan Nugent to build new integrated story for IT operations management across networks, systems, applications and security. - Influenced Gartner MQ position from visionary to leader - Integration lead for marketing and sales teams from Aprisma into Computer Associates

    • VP Marketing
      • Oct 1999 - Dec 2005

      Portsmouth, NH - Increased marketing focus driving new leads through industry tradeshows and customer face-to-face events to support 95% software revenue growth - Key hands-on contributor to restoring profitable revenue growth, adding new customers and introducing new technology solutions - Sales tool development including white papers, solution collateral, product promotions, customer case studies, return on investment reports, website content, sales guides, and telemarketing scripts - Business… Show more - Increased marketing focus driving new leads through industry tradeshows and customer face-to-face events to support 95% software revenue growth - Key hands-on contributor to restoring profitable revenue growth, adding new customers and introducing new technology solutions - Sales tool development including white papers, solution collateral, product promotions, customer case studies, return on investment reports, website content, sales guides, and telemarketing scripts - Business Development efforts forging new partner relationships with BMC Software, Computer Associates and Microsoft - Generated over $3 million in pipeline revenue opportunities from extremely successful 2003 SPECTRUM Worldwide Users Conference with attendees from 15 countries - Business Development efforts forging new channel partner relationships with Compaq, Accenture, etc. and new technology partnerships with Cisco, Extreme, Foundry, Lucent, and Nokia Show less

    • Computer Networking Products
    • 1 - 100 Employee
    • Director & Senior Architect
      • Jun 1993 - Oct 1999

      Rochester, NH - 100% year over year market share growth resulting in #2 position for Layer 2 Switching and #1 position for Layer 3 Switching. Marketing strategy and definition coupled with aggressive competitive skills continuously focused on establishing and maintaining market leadership within the multi-billion dollar LAN Switching arena - Instrumental in the Synthesis, SmartSwitch, and SecureFast marketing campaigns while also co-founding the Product Marketing organization. - Strong presentation… Show more - 100% year over year market share growth resulting in #2 position for Layer 2 Switching and #1 position for Layer 3 Switching. Marketing strategy and definition coupled with aggressive competitive skills continuously focused on establishing and maintaining market leadership within the multi-billion dollar LAN Switching arena - Instrumental in the Synthesis, SmartSwitch, and SecureFast marketing campaigns while also co-founding the Product Marketing organization. - Strong presentation skills coupled with extensive media, technology analyst and financial analyst relationships consistently resulted in public speaking opportunities at industry events - Extensive interaction on a regular basis with Cabletron executive management and board of directors regarding strategic planning, mergers, investments and acquisitions. - Customer presentations to the Fortune 1000 and corporate spokesperson role on a global basis throughout EMEA and APAC

    • Systems Engineer
      • Feb 1992 - Jun 1993

      Washington D.C. Metro Area - Key contributor in $180 million revenue within a single year to launch Cabletron Federal Sales Division - Highly effective role conveying product strategy and design principles while offering competitive comparisons to develop proposal strategies and RFP technical responses for both end user agencies and systems integrators - Expertise designing IBM SNA and Token Ring migration strategies along with FDDI and ATM campus backbones

    • Software Development
    • Systems Engineer
      • Jun 1990 - Feb 1992

      Washington D.C. Metro Area - Responsible for business development and promotion of Apple Desktop Publishing products resulting in 200% year over year revenue growth - Planning, design, implementation, management and application needs analysis of microcomputer based local area networks. Conceptualize and present data networking principles with exceptional communication skills and experience relating technical concepts to a non-technical audience - Extensive vendor training and educational opportunities explored to… Show more - Responsible for business development and promotion of Apple Desktop Publishing products resulting in 200% year over year revenue growth - Planning, design, implementation, management and application needs analysis of microcomputer based local area networks. Conceptualize and present data networking principles with exceptional communication skills and experience relating technical concepts to a non-technical audience - Extensive vendor training and educational opportunities explored to develop an in-depth technical skillset Show less

Education

  • Georgetown University McDonough School of Business
    BSBA
    1986 - 1990
  • Brophy College Preparatory
    1982 - 1986

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