Experience

Saatchi & Saatchi Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Maternity Leave

  • Jun 2021 - Present

• Senior Integrated Producer

  • May 2020 - Jun 2021

• Maternity Leave

  • Jun 2019 - May 2020

• Senior Integrated Producer

  • Jul 2018 - Jun 2019



WCRS

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Integrated Production Director

  • Dec 2017 - Mar 2018

• Freelance Senior Integrated Producer

  • Jun 2017 - Nov 2017



VCCP Kin

• United Kingdom
• Marketing and Advertising
• 1 - 100 Employee

• Freelance Senior Integrated Producer

  • Feb 2017 - Apr 2017

  Clients: Nationwide Building Society, Virgin Sport During my second stint at VCCP Kin, I worked on Nationwide as the lead producer on the delivery of social elements for various campaigns, the biggest being their Mother's Day project. This involved creative development and logistical planning of a live newsroom event on social channels where the Nationwide community posted and tweeted what they'd got from their mother's using the hashtag #GotThisFromMum. Working with a team of poets, we then responded to individuals with a personal poem in real time for them to share with their mothers on Mother's Day. See examples in the links below. We also prepared a suite of launch assets to support this live newsroom, and daily promotions to encourage engagement. For Nationwide I also worked as the lead social producer in many smaller social amplification projects that included editorial creative ideas and concepts that included influencer outreach. For Virgin Sport, I assisted in the scoping of asset creation on delivery for their 'Festival of Fitness' events, which is sponsorship of running events such as the Hackney Half, and Westminster British 10k. This included creative development and delivery of the following for each event- event look and feel, social calendar of posts, digital banners, and supporting printed assets including OOH.



Worldwide

• Travelling/ On Sabatical

  • Sep 2016 - Jan 2017



AnalogFolk

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Producer

  • May 2016 - Sep 2016

  Clients: Sainsbury's and Sainsbury's Bank At AnalogFolk I acted as both the account and production lead for the 3-4 projects I was working on at any given time. This meant being the main point of contact for clients and all partner agencies as well as the producer of the projects themselves. The projects I worked on were all lead by social content creation, which the support of digital content. This included vlogger content creation, films created for use in social, campaign content calendars and online media banners.



Poke

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Producer

  • Jan 2016 - Apr 2016

  Client: Orange Global At Poke, I worked on the Orange Global account, specifically their campaign as sponsors of the Euro 2016 tournament. This global campaign covered interactive film, social activation toolkits for local market uptake, UGC surprise and delight responses, global social competitions, and a website. I was primarily responsible for the social elements that formed part of the overall campaign. Client: Orange Global At Poke, I worked on the Orange Global account, specifically their campaign as sponsors of the Euro 2016 tournament. This global campaign covered interactive film, social activation toolkits for local market uptake, UGC surprise and delight responses, global social competitions, and a website. I was primarily responsible for the social elements that formed part of the overall campaign.



VCCP Kin

• United Kingdom
• Marketing and Advertising
• 1 - 100 Employee

• Freelance Senior Integrated Producer

  • Aug 2015 - Dec 2015

  Clients: O2 VCCP Kin required assistance from a senior producer capable of working autonomously and confidently with in order to keep a portion of the clients large workload moving along efficiently. The type of work managed were social campaigns consisting of film creation, content calendar development, animation, experiential events and live 'newsroom' social response events. Clients: O2 VCCP Kin required assistance from a senior producer capable of working autonomously and confidently with in order to keep a portion of the clients large workload moving along efficiently. The type of work managed were social campaigns consisting of film creation, content calendar development, animation, experiential events and live 'newsroom' social response events.



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Senior Producer

  • Mar 2015 - Jun 2015

  Clients: Diageo- Baileys Original Irish Cream In my role at R/GA I lead the Baileys account on a day to day basis from both an account direction and production point of view. This means owning the client relationship, being responsible for delivery of projects, and managing account health and for both the client and internally at RGA. This client is strategically lead, with a focus on development of high end social content including films, photography, cinemagraphs, and TTL content.



Albion

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Freelance Senior Project Manager

  • Jul 2014 - Nov 2014

  Clients: Addison Lee, Jose Cuervo Tequila, Grant Thornton, Glorious! Foods Here I worked initially on Addison Lee in delivering their first ever communications campaign. This was made up of OOH, DOOH, press and online media. This was a client new to advertising, so there was a lot of coaching to be done throughout. The campaign creative required a stills shoot including talent, wardrobe, build of bespoke props, CGI rendering and retouching. At Albion I also worked on Jose Cuervo Tequila, particularly their BAU social media content development. The client team needed the BAU process to be reviewed and refined, I was able to implement a new process that included creation and management of new documents to help brand consistency, a smaller more nimble project team that would push work through faster, and a leaner approach to asset creation. I spent a lot of time working with the strategy team on research briefs (including development of SOWs, quotes and timelines) that required partnerships with 3rd party research agencies such as Innovation Bubble and YouGov focus groups, qualitative research and various surveys.



Lean Mean Fighting Machine

• London, United Kingdom

• Senior Producer

  • Nov 2013 - Jun 2014

  Clients: Forevermark, Land Rover, Unilever (Margarine Unit) Here I managed client programmes of work within the agency, initially on Unilever’s Margarine unit, and then on Land Rover as a new client after a pitch win. This involved weekly reporting and forecasting for new projects both financially and from a resource point of view. In regards to project work here, most of what I worked on was web development from creative conception through to delivery. Most projects encompassed multiple facets covering additional deliverables such as localisation, online media, banners, PR, ongoing social calendars of work and merchandise.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Project Manager

  • Jun 2010 - Nov 2013

  Clients: ScottishPower, Bacardi, Auto Trader, Toyota, British Heart Foundation, Kellogg’s I started work at glue London, and watched the agency morph into glue Isobar and then Isobar as it is now known. Here I delivered projects from web builds, to online media campaigns, digital outdoor campaigns, Facebook apps, social projects and many, many pitches! I also mentored and line managed project managers and was involved in process development. Clients: ScottishPower, Bacardi, Auto Trader, Toyota, British Heart Foundation, Kellogg’s I started work at glue London, and watched the agency morph into glue Isobar and then Isobar as it is now known. Here I delivered projects from web builds, to online media campaigns, digital outdoor campaigns, Facebook apps, social projects and many, many pitches! I also mentored and line managed project managers and was involved in process development.



CHI&Partners

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Account Manager

  • Apr 2010 - Jun 2010

  Clients: The Times and The Sunday Times This 2 month freelance role required me to manage the online media driving traffic to register for the new paywall feature on the websites for The Times and The Sunday Times wesbsites. This position was highly intensive in regards to client management, campaign profile and time constraints. For this campaign I managed all online media components of which there were multiple requirements and multiple creative concepts- 12 in total. All banners were dynamic rich media pieces and covered additional components such as homepage takeovers and portal pages for prior to the new pages going live. The project required a good relationship with FlashTalking and the design department and developers due to its high profile nature. Keeping all parties happy was important! This role also required me to handle the print components of the campaign that announced the new websites and its features as well.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Apr 2009 - Jan 2010

  Clients: Ford Motor Company, VicRoads, Melbourne Writers Festival 2009 and 2010 I was the primary point of contact for our Ford Motor Company clients across 4 car models. Work undertaken for Ford included campaigns covering magazine, print, radio, and large to medium scale brochure developments. I was responsible for maintaining the daily administration process and ensuring workflow efficiency and profitability. I was involved in the strategic and creative development of exciting and successful advertising campaigns for the Melbourne Writers Festival and Ford. My responsibilities included daily client liaison, budget allocation and management, creative brief development, daily media liaison and ensuring all jobs are delivered to the client on time and on budget.



Clemenger BBDO

• Australia
• Advertising Services
• 100 - 200 Employee

• Digital Producer

  • Jan 2007 - Mar 2009

  Clients: National Australia Bank, HBA Health Insurance, Mercedes Benz, Dulux, Sensis As a digital producer at Clemenger BBDO, my responsibilities covered the day to day management of online media projects coming through the agency- this included digital OOH, rich media and campaign microsite projects. As a digital specialist at an agency known for their ATL and traditional work, a significant portion of my role involved working with other departments in the agency, coaching them on the opportunities and limitations of digital, then facilitating discussions with developers and designers to help bring ideas to life. My responsibility also meant working with account management teams who understood little about digital and ensuring they were clear on rationales for digital scopes, estimates, timelines, wireframes and documentation in order to obtain client sign off.