Alyssa Fridgen

Senior Sales and Marketing Coordinator at Corcoran Sunshine Marketing Group
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Senior Sales and Marketing Coordinator
      • Sep 2017 - Present

      New York City Metropolitan Area • Manage onsite sales centers for luxury real estate new developments • Coordinate with developers, creative agencies, public relations firms, media buyers, social media consultants on print and online advertising • Track and edit marketing plans, timelines, and budgets • Design graphics and write copy for e-Blasts and virtual presentations • Create and edit videos of model residences and amenities • Update website images, text, floorplans, and press articles as… Show more • Manage onsite sales centers for luxury real estate new developments • Coordinate with developers, creative agencies, public relations firms, media buyers, social media consultants on print and online advertising • Track and edit marketing plans, timelines, and budgets • Design graphics and write copy for e-Blasts and virtual presentations • Create and edit videos of model residences and amenities • Update website images, text, floorplans, and press articles as needed • Maintain model residences and advise on interior design • Organize onsite and virtual broker open houses and special events • Assist sales team with generating outreach lists, tracking inquiries, and maintaining prospect records in sales database • Process daily and monthly sales reports, weekly market comparable reports, and website analytics reports Show less

    • Weekend Docent
      • Jul 2022 - Oct 2022

      New York, New York, United States

    • Education Director and Curator
      • Dec 2015 - Dec 2016

      Bronx, NY • Planned, supervised, and lead education programs • Developed and refined tour content and lead tours for adults and school groups • Wrote lesson plans for youth programs • Developed, organized, and executed public programs such as lectures, concerts, workshops, and family events • Recruited, trained, scheduled, and evaluated education staff, volunteers, and interns, and provided on-going training • Scheduled tours and school programs, cultivated relationships with area school… Show more • Planned, supervised, and lead education programs • Developed and refined tour content and lead tours for adults and school groups • Wrote lesson plans for youth programs • Developed, organized, and executed public programs such as lectures, concerts, workshops, and family events • Recruited, trained, scheduled, and evaluated education staff, volunteers, and interns, and provided on-going training • Scheduled tours and school programs, cultivated relationships with area school educators and administrators, maintained attendance and financial records, and managed supplies for school and public programs • Researched and evaluated interpretation of historic site, including museum collection objects, American decorative arts, material culture, architecture, Bartow family history, and local history • Developed and implemented exhibitions from the museum collection and loans • Researched, wrote, and edited text for exhibition panels and labels • Collaborated with subject matter experts, editors, and designers on exhibitions and related programs • Supervised installation and de-installation of exhibitions • Managed restoration, conservation, and repairs of museum facility and objects, and monitored environmental conditions • Managed the care and interpretation of the museum collection • Managed collection database in PastPerfect, including accessioning, deaccessioning, and cataloguing • Administered forms and documentation of acquisitions and incoming and outgoing loans, including condition reports, photography, loan agreements, and insurance • Managed restoration projects and work with architectural conservators • Assisted in coordinating interior decorations such as floor coverings, draperies, and upholstery • Contributed to newsletter, blog, and articles • Collaborated with museum staff on marketing and public relations • Acted as liaison with the Historic House Trust on educational and curatorial initiatives Show less

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Exhibit Content Manager (Temporary Contract), BLDG 92
      • Sep 2015 - Jul 2016

      Brooklyn, NY • Assisted in curation and project management • Participated and assisted in developing related public programming • Conducted research for new exhibitions and special projects • Developed written interpretive materials related to exhibits to be used for Visitor Services Staff training, internal communication, funding/grants, and promotion • Developed and oversaw content lists for exhibitions such as elements chart, images, dimensions, cataloguing system • Managed communication… Show more • Assisted in curation and project management • Participated and assisted in developing related public programming • Conducted research for new exhibitions and special projects • Developed written interpretive materials related to exhibits to be used for Visitor Services Staff training, internal communication, funding/grants, and promotion • Developed and oversaw content lists for exhibitions such as elements chart, images, dimensions, cataloguing system • Managed communication with designers and fabricators and between designers and exhibitors/tenants/artists, and oversee installation • Conducted site visits to Brooklyn Navy Yard tenants • Wrote object label text • Oversaw incoming & outgoing object loans for exhibits, coordinates with Archives Department for transportation and/or storage of objects for exhibitions • Created content (blog posts, tweets) for exhibition promotion, and oversee exhibition content for website CMS • Assisted in developing database of tenant work Show less

    • United States
    • Investment Banking
    • 1 - 100 Employee
    • Director of Operations and Marketing
      • Apr 2014 - Dec 2015

      New York, NY • Researched digital media companies, strategic buyers, and investors • Managed business development pipeline in Salesforce database and created reports • Edited content for website, newsletters, marketing materials, and presentations • Planned corporate events and outreach • Coordinated design and production of print and video marketing materials • Created PowerPoint presentations for prospect and client meetings • Processed A/R and A/P, reconciled bank statements, prepared… Show more • Researched digital media companies, strategic buyers, and investors • Managed business development pipeline in Salesforce database and created reports • Edited content for website, newsletters, marketing materials, and presentations • Planned corporate events and outreach • Coordinated design and production of print and video marketing materials • Created PowerPoint presentations for prospect and client meetings • Processed A/R and A/P, reconciled bank statements, prepared financial statements, filed broker-dealer regulatory reports, and completed audits Show less

    • Curator and Registrar
      • Aug 2012 - Dec 2013

      Alexandria, LA • Conceived and researched exhibitions to expand public understanding of particular works, artists, movements and cultures • Curated shows from the permanent collection for exhibition and travel in collaboration with the director and staff • Conducted necessary research and scholarly activity in regard to curatorial duties • Served on the collections committee with the Director, Board members and community members and scheduling regular meetings • Recommended works of art for… Show more • Conceived and researched exhibitions to expand public understanding of particular works, artists, movements and cultures • Curated shows from the permanent collection for exhibition and travel in collaboration with the director and staff • Conducted necessary research and scholarly activity in regard to curatorial duties • Served on the collections committee with the Director, Board members and community members and scheduling regular meetings • Recommended works of art for acquisition and deaccession for the collection to focus the scope of the permanent collection • Managed the care, presentation, and interpretation of works of art in the collection in close collaboration with the Director • Supervised and assisted preparators with hanging artwork, maintaining galleries • Supervised and assisted with unpacking/packing artwork for shipping and transportation • Coordinated all transportation arrangements for exhibitions including rental trucks and travel • Maintained all documentation of the collection and incoming/outgoing art • Assisted with grants to support exhibitions and care of the collection • Tracked expenses for exhibitions & related lectures • Worked with communications to ensure correct and timely dissemination of information to the public regarding exhibits and curatorial programming Show less

    • Curator-in-Residence
      • Jul 2013 - Jul 2013

      Vallejo, CA • Consulted on community art projects • Researched and wrote about art • Engaged in dialogues on art with artists and other arts professionals

    • Curatorial and Programs Manager
      • Dec 2008 - Sep 2012

      New York, NY • Planned, installed, and promoted four gallery exhibitions per year, annual public arts festival, monthly children’s art workshops, and regular gallery events • Coordinated volunteers and managed gallery maintenance, art storage, office supplies, cleaning, installation of artwork, and packing art for transportation • Projected and monitored all revenue and expenses for exhibitions and programs • Organized touring exhibition and off-site exhibitions at events and festivals, including… Show more • Planned, installed, and promoted four gallery exhibitions per year, annual public arts festival, monthly children’s art workshops, and regular gallery events • Coordinated volunteers and managed gallery maintenance, art storage, office supplies, cleaning, installation of artwork, and packing art for transportation • Projected and monitored all revenue and expenses for exhibitions and programs • Organized touring exhibition and off-site exhibitions at events and festivals, including proposals, contracts, facility reports, insurance, and transportation • Administered consignment agreements, partner contracts, insurance certificates, permit applications, invoices, receipts, art inventory, and contact database • Developed organizational business plan and annual budget in collaboration with Board of Directors, Development, Operations, and Executive Directors • Served as primary point of contact for artists, press inquiries, and partnerships • Wrote didactic text for wall labels, brochures, website content, and program descriptions for grant applications and reports • Coordinated design, printing, and distribution of postcards and flyers for events Show less

    • Communications Director
      • Mar 2010 - Mar 2010

      New York, NY • Promoted the Korean Art Show during Armory Arts Week and led outreach to collectors and groups • Facilitated private tours of the fair for groups of VIP collectors and patrons • Served as point-of-contact for collectors and patrons at VIP events during the fair • Assisted in preparing and distributing marketing and promotional materials such as postcards, social media, and emails

    • Gallery Associate
      • Aug 2007 - Dec 2008

      New York, NY • Managed digital and paper archives: formatted press files, updated artist CVs, maintained image archives, and updated artist and exhibition binders • Maintained ArtSystems Gallery Pro database: art inventory, invoices, contacts • Completed art fair applications and coordinated booth installation • Edited artist bios, CVs, artwork descriptions, exhibition essays, and press releases • Initiated and planned private hedge fund event at gallery to benefit charity • Created and… Show more • Managed digital and paper archives: formatted press files, updated artist CVs, maintained image archives, and updated artist and exhibition binders • Maintained ArtSystems Gallery Pro database: art inventory, invoices, contacts • Completed art fair applications and coordinated booth installation • Edited artist bios, CVs, artwork descriptions, exhibition essays, and press releases • Initiated and planned private hedge fund event at gallery to benefit charity • Created and edited wall labels, exhibition checklists, receipts, letters, and press • Managed online publishing initiatives: blogging and social media platforms Show less

    • United States
    • Technology, Information and Internet
    • 500 - 600 Employee
    • Art Market Consultant
      • Nov 2007 - Dec 2007

      New York, NY • Researched and categorized post-war modern art and updated database • Collaborated in formulating financial performance indexes for modern artists

    • United States
    • Artists and Writers
    • 1 - 100 Employee
    • Archivist
      • Apr 2005 - May 2006

      New York, NY • Managed all gallery digital and paper archives: formatted press files, updated artist CVs, maintained image archives, and updated artwork files • Maintained inventory of over 12,000 artworks in custom collection database • Researched artwork provenance, exhibition, and literature history for 19th-21st century American art new acquisitions; updated database; and created files • Catalogued artwork per Cataloguing Cultural Objects (CCO) standards, including descriptions, metadata for… Show more • Managed all gallery digital and paper archives: formatted press files, updated artist CVs, maintained image archives, and updated artwork files • Maintained inventory of over 12,000 artworks in custom collection database • Researched artwork provenance, exhibition, and literature history for 19th-21st century American art new acquisitions; updated database; and created files • Catalogued artwork per Cataloguing Cultural Objects (CCO) standards, including descriptions, metadata for collection management system, research, condition reports, conservation assessments, loans, shipping, valuations, and photography • Coordinated art exhibitions and gallery events; created wall labels and checklists • Developed Excel spreadsheets and pie charts to evaluate direct mail campaigns Show less

    • Canada
    • Software Development
    • 700 & Above Employee
    • Capital Markets Intelligence Associate
      • Jan 2004 - Dec 2005

      New York City Metropolitan Area • Investor relations consulting for blue chip telecom clients • Analyzed institutional share trading, analyst ratings, and economic factors • Prepared daily, weekly, and monthly financial reports of share trading

    • United States
    • Accounting
    • Marketing Manager
      • Sep 2003 - Apr 2004

      New York City Metropolitan Area • Analyzed, implemented, and benchmarked print and online advertising • Wrote and edited press releases, industry briefs, op-ed articles, web content • Coordinated sponsorships and represented company at industry events

    • United States
    • Architecture and Planning
    • Financial Controller
      • Sep 2001 - Nov 2003

      Scottsdale, Arizona, United States • Managed finances for two companies with over $12M in annual revenue • Reviewed and approved expenses for up to 8 projects at a time • Audited and corrected past accounts and recovered $26,000 in revenues • Implemented revised budget tracking system and construction draw request procedure resulting in lower accounts receivable turnover • Created standard accounting procedures system to improve billing

Education

  • Hunter College
    M.A. Candidate, Art History
    2017 - 2020
  • Columbia University
    Art History
    2006 - 2008
  • New York University
    Fine Art Appraisal Studies
    2005 - 2008
  • Arizona State University
    B.S., Marketing/International Business
    2001 - 2003
  • University of Minnesota-Twin Cities
    1995 - 1999
  • New York University
    Spanish
    2015 -

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