Sheryl Allen

Head of Product - Music and Content Rights at Meta
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • French Polynesia
    • Law Practice
    • 1 - 100 Employee
    • Head of Product - Music and Content Rights
      • Jul 2022 - Present

      I lead our Music and Content Rights product organization, enabling music to enhance Reels and video and delivering value to content creators across the Meta family of apps (Facebook, Instagram, Threads.) Our team mission is to foster creativity of all types and help creators control a rich ecosystem of music, videos, and images across the enormous scale of Meta's platforms. Responsible for driving the strategic vision, roadmapping, experimentation, delivery and product/market fit for features… Show more I lead our Music and Content Rights product organization, enabling music to enhance Reels and video and delivering value to content creators across the Meta family of apps (Facebook, Instagram, Threads.) Our team mission is to foster creativity of all types and help creators control a rich ecosystem of music, videos, and images across the enormous scale of Meta's platforms. Responsible for driving the strategic vision, roadmapping, experimentation, delivery and product/market fit for features within the both the music and global content rights management platforms. Drives revenue sharing and monetization for the global creators distributing content across Meta. Show less I lead our Music and Content Rights product organization, enabling music to enhance Reels and video and delivering value to content creators across the Meta family of apps (Facebook, Instagram, Threads.) Our team mission is to foster creativity of all types and help creators control a rich ecosystem of music, videos, and images across the enormous scale of Meta's platforms. Responsible for driving the strategic vision, roadmapping, experimentation, delivery and product/market fit for features… Show more I lead our Music and Content Rights product organization, enabling music to enhance Reels and video and delivering value to content creators across the Meta family of apps (Facebook, Instagram, Threads.) Our team mission is to foster creativity of all types and help creators control a rich ecosystem of music, videos, and images across the enormous scale of Meta's platforms. Responsible for driving the strategic vision, roadmapping, experimentation, delivery and product/market fit for features within the both the music and global content rights management platforms. Drives revenue sharing and monetization for the global creators distributing content across Meta. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Director Curation and Programming Product
      • Jan 2021 - Dec 2021

      Led team of innovative and creative product managers dedicated to merging human and algorithmic programming and promotion in order to provide delightful audio experiences for our listeners. Responsible for the full product roadmap for our curation toolset, hosted radio listening experiences as well as for social and on-platform promotion for Pandora and SiriusXM streaming. Led team of innovative and creative product managers dedicated to merging human and algorithmic programming and promotion in order to provide delightful audio experiences for our listeners. Responsible for the full product roadmap for our curation toolset, hosted radio listening experiences as well as for social and on-platform promotion for Pandora and SiriusXM streaming.

    • Head of Creator Tools and Services
      • Aug 2019 - Jan 2021

      Drove product and servicing organization responsible for creating the strategic product roadmap for the platforms that recording artists, podcasters, programmers and curators use to drive listening on Pandora and SiriusXM. This includes management of all industry-facing analytics tools such as Next Big Sound and programming within our best-in-class playlist, story, and campaign tool - AMP. In addition, fronts the creator services organization that directly assists artists and the music… Show more Drove product and servicing organization responsible for creating the strategic product roadmap for the platforms that recording artists, podcasters, programmers and curators use to drive listening on Pandora and SiriusXM. This includes management of all industry-facing analytics tools such as Next Big Sound and programming within our best-in-class playlist, story, and campaign tool - AMP. In addition, fronts the creator services organization that directly assists artists and the music industry to use the SXMP creator tools to produce exclusive content and find new fans on the platforms.

    • Head of Next Big Sound
      • Jan 2018 - Aug 2019

      Responsible for leading the Next Big Sound organization at Pandora, including client services, data science, engineering, product and design teams that are transforming the music industry by making data useful to every artist, manager, and industry executive through charts and intuitive analytics tools.

    • Director of Engineering, Next Big Sound
      • Dec 2016 - Jan 2018

      Directed web, data, and systems engineering as well as data science team for Next Big Sound, including establishing ongoing scrum cadence, recruiting and building engineering talent, and driving transition of team from start-up to a critical part of a public company. Responsible for building and maintaining Next Big Sound website, Pandora Charts and Pandora usage data provided to recording industry as well as Nielsen and Billboard for inclusion in charts.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director Mobile Engineering
      • Sep 2012 - Nov 2016

      Mobile engineering leader responsible for the product software development of applications for iOS and Android, garnering over 10 million downloads and counting. Created new full teams from scratch and leads three different platform organizations consisting of technical architecture, web, mobile and presentation layer development, scrum management and QA engineering. Drove highly effective product feature development using Agile scrum and DevOps methodology - regularly called upon to share… Show more Mobile engineering leader responsible for the product software development of applications for iOS and Android, garnering over 10 million downloads and counting. Created new full teams from scratch and leads three different platform organizations consisting of technical architecture, web, mobile and presentation layer development, scrum management and QA engineering. Drove highly effective product feature development using Agile scrum and DevOps methodology - regularly called upon to share insights and inspire other technology organizations. Able to build and drive large engineering teams with little to no turnover of high talent engineers.

    • Director of New Product Development
      • Dec 2010 - Aug 2012

      Merchant Financing Led aggressive overall technology program supporting the number one 2011 Global Merchant Services business initiative consisting of over $7MM in work required within the year. Drove the evaluation and selection of external technology application development vendor. Directed the implementation of new vendor platform and integration with internal AET systems, including online portals and mobile solution using Agile scrum metholodology. Created technology capability plan… Show more Merchant Financing Led aggressive overall technology program supporting the number one 2011 Global Merchant Services business initiative consisting of over $7MM in work required within the year. Drove the evaluation and selection of external technology application development vendor. Directed the implementation of new vendor platform and integration with internal AET systems, including online portals and mobile solution using Agile scrum metholodology. Created technology capability plan and indicating point of arrival technology platform needed to support accelerated growth in 2012. Collaborated and drove effort with senior management in GMS, Enterprise Growth, and AET. Managed team of 12 in addition to cross-function team across multiple internal organizations as well as two external vendor partner organizations.

    • Director Business Architecture and Capability Planning
      • Jan 2008 - Dec 2010

      Led complex $5.5MM multiple project work stream responsible for protecting customer upgrade and downgrade paths for Consumer and OPEN Cardmembers by ensuring compliance with all CARD Act regulations within the required schedule. Acted as a proxy for multiple business organizations, developed senior leadership task force to facilitate decision making under tight time constraints. Collaborated with senior legal and compliance officers to produce product transfer overview presentation given to… Show more Led complex $5.5MM multiple project work stream responsible for protecting customer upgrade and downgrade paths for Consumer and OPEN Cardmembers by ensuring compliance with all CARD Act regulations within the required schedule. Acted as a proxy for multiple business organizations, developed senior leadership task force to facilitate decision making under tight time constraints. Collaborated with senior legal and compliance officers to produce product transfer overview presentation given to Federal Reserve Board. Developed long-term technical capability plan to support both regulatory and future customer needs that encompass all channels. Campaign Management Strategy Led the capability planning and business architecture effort to identify and address long-term needs to solve chronic efficiency issues with end-to-end campaign management processes, systems and tools. Developed overarching plan including innovative governance structure and iterative prototyping approach to validate process design prior to performing costly technology development. Pricing Capability Planning and Development Led the business architecture and development effort to decouple remaining card pricing elements from the product definition allowing greater pricing flexibility and improving time to market of new pricing offers. Collaborated with technical architecture group to develop long-range technical roadmap to ensure new project builds continue to support infrastructure gains.

Education

  • Old Dominion University
    BS, Psychology
  • Old Dominion University
    Bachelor of Science (B.S.), Psychology

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