Experience

Alshaya Group Türkiye

• Türkiye
• Retail
• 500 - 600 Employee

• Digital Marketing Specialist, Starbucks Turkey & Azerbaijan

  • Jul 2022 - Present



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Marketing Executive

  • Jan 2020 - Jul 2022

• Marketing Specialist

  • Jan 2019 - Dec 2019

• Marketing Assistant

  • Jan 2018 - Jan 2019

  My responsibilities include:► Supporting delivery of effective digital marketing through local website and social media working in collaboration with Marketing Director, Marketing Team and other business lines- Preparing and implementing a social media plan to ease the processes of creating the visual and verbal content to share on social media accounts and website of Pearson Turkey- Preparing targeted ads on digital channels (both on social media and search engines)- Reporting both on promotions published on social media accounts (ie. Facebook, Instagram, LinkedIn) and the website via statistical tools like Facebook Business and Google Analytics- Preparing e-mail marketing campaigns for B2B and B2C products of Pearson Turkey- Managing Pearson Turkey Instagram account with consistent, active and timely content as per digital marketing plan- Managing and updating Pearson Turkey Blog with local/adapted/translated content- Managing Pearson Turkey YouTube channel in line with social media plan► Supporting customer experience development via marketing communication tools- Designing and updating the local website in line with brand guidelines and customer experience design in collaboration with the marketing director, team members and other business lines- Optimising the content and site structure of Pearson Turkey website in line with current SEO requirements- Managing Pearson Turkey customer communication tools and spaces for effective brand communication in alignment with other business lines and relevant stakeholders.► Supporting other business lines on the production of sales kits for sales teams (website content, brochures, certificates, presentations, product cheat sheets, etc.) Show less

• Marketing Intern

  • Jun 2017 - Jan 2018



NMQ Digital

• Netherlands
• Advertising Services
• 200 - 300 Employee

• Web Content Editor - TomTom

  • Mar 2016 - Jan 2017

  - Managing the content of the websites of companies such as TomTom and Philips - Working in collaboration with the marketing teams located in different countries to localize the website content and online campaigns of both accounts - Optimising the content in line with current SEO requirements - Managing the online shopping tools and creating promo codes for online discounts and different campaigns on e-commerce platforms of TomTom - Implementing new product introduction projects on website, creating campaign landing pages, product detail pages, etc. - Supporting TomTom CRM team on preparing and implementing e-mail marketing campaigns Worked using tools such as: - Adobe CQ5 - SDL Tridion - Intershop (E-commerce) Show less



Melek Hotels

• Türkiye
• Hospitality
• 1 - 100 Employee

• Front Office Intern

  • Jul 2014 - Sep 2014



Unison Turkey

• Türkiye
• Events Services
• 1 - 100 Employee

• Intern

  • Jun 2013 - Sep 2013



radyo boğaziçi

• Türkiye
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Technical Director

  • Sep 2012 - Jun 2013

  - Giving technical support, training and feedback to fellow broadcasters - Working in staging and live phases of different events, such as parties, concerts, competitions, award ceremonies etc. - Broadcasting own radio show - Giving technical support, training and feedback to fellow broadcasters - Working in staging and live phases of different events, such as parties, concerts, competitions, award ceremonies etc. - Broadcasting own radio show