Doug Birkholz

Senior Industrial Designer at bb7, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madison Area

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5.0

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Kent Weiss Solberg

Doug's amazing. That's all you need to know.

Brandon Hall

Doug is an incredibly talented Industrial Designer. His knack for getting into the design process with a diverse team, listening to the different points of view, and then creatively turning their ideas around to deliver reliable and extraordinary results was something remarkable to witness. One of my favorite attributes of Doug’s was his ability to rise to the new challenges when assigned projects utilizing SolidWorks and 3D printing, bringing our initial rough ideas for product concepts into physical form that we could touch and test. Doug produced designs truly beautiful to the eye and grounded in sound manufacturing know-how with the end user clearly in mind. He has an uncanny ability to take the mechanically mundane

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Credentials

  • Cert Prep: Certified SOLIDWORKS Professional
    LinkedIn
    May, 2022
    - Nov, 2024
  • Creativity: Generate Ideas in Greater Quantity and Quality
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Learning Brainstorming
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • The Five-Step Creative Process
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Designing Emotion: How to Use Design to Move People
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Learning Design Thinking: Lead Change in Your Organization
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Design Thinking: Implementing the Process
    LinkedIn
    Jun, 2021
    - Nov, 2024
  • Fusion 360 Essential Training
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Fusion 360: Multi-Body Modeling
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Learning KeyShot
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • SOLIDWORKS: Surfacing
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Design Thinking 2: Ideas to Action
    NovoEd
    May, 2016
    - Nov, 2024
  • The Innovative Workplace
    NovoEd
    Apr, 2016
    - Nov, 2024
  • Advanced Discovery Tools
    NovoEd
    Feb, 2016
    - Nov, 2024

Experience

    • Design
    • 1 - 100 Employee
    • Senior Industrial Designer
      • Jun 2014 - Present

      Utilized design thinking to empathetically understand the user experience and create concepts that resonate with the end user. Worked hands and collaborated with internal and external multi-disciplinary teams to create innovative solutions for consumer, industrial and medical devices. Foster new concepts through the product development process and ultimately to manufacturing. Design thinking tools used include contextual inquiry, ethnography, journey maps and affinity diagrams. Utilized design thinking to empathetically understand the user experience and create concepts that resonate with the end user. Worked hands and collaborated with internal and external multi-disciplinary teams to create innovative solutions for consumer, industrial and medical devices. Foster new concepts through the product development process and ultimately to manufacturing. Design thinking tools used include contextual inquiry, ethnography, journey maps and affinity diagrams.

  • Pivotal 5 / LifelineUSA
    • Chicago, IL / Madison, Wisconsin Area
    • Senior Industrial Designer
      • Jan 2012 - Jan 2014

      Hands-on designer of exercise equipment for seven different brands owned by Pivotal 5. Built relationships across disciplines and mentored staff on design process. Quickly integrated industrial design & ergonomics into the company as a strategic asset. Collaborated with the key executive team defining product features & benefits, brand identity and packaging to establish market positioning with competitive products. Developed products based on high-volume production techniques and mechanical engineering methods. Used a variety of techniques ranging from hand sketches to SolidWorks and 3D three-dimensional printing to effectively communicate form, usability and design intent to marketing and engineering teams. Met project deadlines and organization objectives for new product development; extended the company’s product lines with tactical new items for existing distribution channels. Show less

  • Doug Birkholz Design
    • Madison, Wisconsin Area
    • Freelance Industrial Designer
      • 2009 - 2012

      Designer of consumer and industrial products for a variety of manufacturing clients including hand-held garden tools and medical devices. Worked as a staff member on client design teams. Led as a facilitator for brainstorming sessions and assisted in bringing a fresh perspective on ideas. Prepared design communication materials for meetings; wrote proposals to meet objectives and budgets. Met with key component suppliers to discuss project scope and performance; participated in concept presentation and project planning meetings as well as focus groups. Show less

  • Inspire Design Group, LLC
    • Middleton, Wisconsin Area
    • Key Lead Designer
      • 1998 - 2009

      Hands-on leadership of staff industrial designers, freelance industrial designers and mechanical engineers on new product development teams. Assigned projects to individuals and also worked as a team member on larger scope projects. Coached entry-level designers on visualization techniques and design exploration. Collaborated with mechanical engineers, prototypers, and human factors engineers on device design as well as the related proposal writing and scheduling of work. Consulted with electrical engineers and market researchers on projects that required outside expertise. Implemented sales and business development strategies to increase client base for Inspire. Co-founded another business to manufacture and distribute proprietary products unique in the marketplace that were designed and engineered by Inspire. Show less

  • Fiskars
    • Madison, Wisconsin
    • Industrial Design Manager
      • 1997 - 1998

      Hands-on leadership of product development team including industrial designers, industrial design interns and prototypers. Assigned individual projects to designers and prototypers; worked as a team member on larger scope projects. Acted as mentor and advisor to industrial design interns. Worked with in-house mechanical, electrical and human factors engineers on projects from Fiskars international business units. Hands-on leadership of product development team including industrial designers, industrial design interns and prototypers. Assigned individual projects to designers and prototypers; worked as a team member on larger scope projects. Acted as mentor and advisor to industrial design interns. Worked with in-house mechanical, electrical and human factors engineers on projects from Fiskars international business units.

    • Entertainment Providers
    • 700 & Above Employee
    • Industrial Designer
      • 1996 - 1996

      Product designer of home audio and video components for North and South American consumer markets. Product designer of home audio and video components for North and South American consumer markets.

    • Industrial Design Manager
      • 1994 - 1996

      Hands-on leadership of design team including industrial designers and prototypers. Collaborated with international business unit product managers on new product development. Worked with R&D staff engineers to plan projects and carry them through from concept to production.

    • Senior Industrial Designer
      • 1989 - 1994

      Hands-on designer of tactical products such as scissors and lawn & garden tools. Participated with upper management to envision strategic products for future growth and business expansion of Fiskars global brands. Worked with prototyping vendors on fabricating appearance models.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Industrial Designer
      • May 1988 - May 1989

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Industrial Design Intern
      • May 1987 - Aug 1987

      Summer intern project was a cash register for the bar and high end restaurant environment. The project was featured in a two-page spread in ID magazine. Summer intern project was a cash register for the bar and high end restaurant environment. The project was featured in a two-page spread in ID magazine.

Education

  • University of Virginia Darden School of Business
    Design Thinking
    2016 - 2016
  • CATI CATalyst Training Center
    SolidWorks
    2012 - 2013
  • Madison Area Technical College
    Computer Aided Design
    2011 - 2011
  • College for Creative Studies
    BFA, industrial design
    1984 - 1988

Community

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