Experience

Trifecta Entertainment

• Entertainment
• 1 - 100 Employee

• Salesperson

  • Nov 2021 - Present



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Vice President, Station Sales

  • Aug 2005 - Sep 2022

  Promoted to VP of Sales overseeing east coast syndication sales operations for 38 markets including top territories, Washington DC, Tampa, Charlotte, Baltimore, plus Gray TV, Sinclair Corporate, Lockwood Broadcasting, Bonton Broadcasting & Cox Television. Reported directly to Senior VP/GSM of Warner Bros. domestic TV in Burbank, CA.• Represented all WB produced products, including The Ellen Show, Extra, TMZ, Big Bang Theory, Two and a Half Men, 2 Broke Girls, Mike & Molly, and a 20-year theatrical library sold to television stations in prepackaged volumes.• Generated more than $150M in sales through relationships with key decision-makers; built and maintained client relationships with Group Regional Contact, GMs, and station sales teams.• Negotiated highest licenses and best time periods for television markets to maximize sales.• Researched and presented market statistics showing benefits of entertainment vs. news to overcome station’s plan to replace entertainment spot; negotiated and closed entertainment renewal sale at asking price.• Closed every sale presented, often with multiple offers, through valuable relationships and collaboration with entertainment talent, including Mario Lopez, Ellen, Anderson Cooper, Judge Mathis, and Bethenny Frankel. Show less

• Director Station Sales

  • 2005 - Sep 2012

  Recruited by General Sales Manager to maximize sales potential in 12 targeted marketing including Columbus, OH, Louisville, KY & Lexington, KY. Generated sales of first run, off network programming and features to television stations throughout East/Mid-Atlantic region. Partnered closely with domestic television senior management, media research, marketing, and licensing.• Represented all Warner Bros. produced products, including Bonnie Hunt Show, MOMLOGIC, The Ellen Show, Extra, TMZ, Two and a Half Men, and Big Bang Theory.• Spurred tremendous growth to turn around dormant territory and transform to vibrant profitability of $50M+ sales.• Forged strong long-term relationships with key management at television stations.• Assigned new territory with change in leadership, quickly learning new market and boosting to #1 spot.• Gained market share by developing thorough understanding of competitor products and relation to clients’ programming needs. Show less



Tribune Entertainment

• Director, East Coast Sales

  • 2000 - 2005

  Directed all areas of east coast syndication sales efforts calling on 72 markets. Acquired new business and controlled and maintained existing accounts for 25% of the U.S. • Representing all Tribune programming including Family Feud, South Park, Famous Homes & Hideaways, Soul Train, Dream Works Movies, Pet Keeping, Ron Hazelton’s House Calls, US Farm Report • Assumed territory with diminished sales and quickly boosted to highest-grossing territory in company. • Landed difficult renewals with key advertisers and overcame negative perception of talent through unexpected talent appearance at advertiser’s Kentucky Derby suite. • Additional experience: Manager, East Coast Sales | Manager, Midwest Region Sales – Tribune Entertainment and General/National Sales Manager–WNPL-TV. Show less