Malik Sheriffdeen
Business Adviser at Market Development Facility (MDF)- Claim this Profile
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Sinhalese -
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English -
Topline Score
Bio
Credentials
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Digitizing Agriculture
Digital Frontiers InstituteJun, 2021- Nov, 2024 -
Sophos Certified Sales Consultant
SophosJun, 2020- Nov, 2024 -
Sales Specialist: Kaspersky Endpoint Security Cloud (S40.70)
KasperskyMar, 2020- Nov, 2024 -
Sales Specialist: Kaspersky Endpoint Security for Business (S02.11.1)
KasperskyMar, 2020- Nov, 2024 -
Certified Product Specialist: Advanced Threat Defense (ATD)
McAfeeMar, 2020- Nov, 2024 -
Network Security Expert 1
FortinetMar, 2020- Nov, 2024
Experience
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Market Development Facility (MDF)
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Business Adviser
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Dec 2020 - Present
Engaged in MSD/M4P related intervention design and implementation within high-value agriculture, agritech and climate change adaptation units.Additional responsibilities include:1. Market research/ scoping2. Partner management and negotiation3. Partner strategy advisory4. Budget management5. Monitoring and evaluation support Engaged in MSD/M4P related intervention design and implementation within high-value agriculture, agritech and climate change adaptation units.Additional responsibilities include:1. Market research/ scoping2. Partner management and negotiation3. Partner strategy advisory4. Budget management5. Monitoring and evaluation support
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A-NETWORKS
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Sri Lanka
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IT Services and IT Consulting
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1 - 100 Employee
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Business Development Manager
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Dec 2019 - Nov 2020
A-Networks is a specialized IT Security and Networking Solutions Provider catering to a niche Blue-Chip, SMB and Gov-Sector clientele.My Role:• Identifying and pursuing strategic opportunities• Customer relationship and key account management• Promoting portfolio of products and solutions• Partner relationship management• Advising marketing and communication strategy• Liaising with technical product specialists and tech support• Identifying new markets for exploration
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Stax - a global strategy consulting firm
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United States
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Business Consulting and Services
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200 - 300 Employee
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Marketing Lead/ Senior Associate
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Jul 2017 - Oct 2019
Stax is a global Management Consultancy catering to the world's leading PE firms and corporates.My Role/ Responsibilities:• Managed the marketing activities and team in Colombo responsible for supporting the local and US teams. This included managing the marketing budget and working with internal creative teams, product managers and external agencies.• Worked with the CEO and Director-Manager Group of the US offices on business and client development initiatives targeting global Private Equities and Corporate Clients.• Co-lead firm-wide knowledge management including SharePoint implementation together with directors and champions across US offices.• Supported the Research and Consulting team, which provided clients with insightful analysis and recommendations regarding market and investment opportunities, competitive threats, customer segmentation strategies, channel conflicts and other market facing issues.• Trained and developed newcomers and team members and created content for faster on-boarding.
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Senior Research Analyst
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Mar 2016 - Jul 2017
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Softlogic Holdings PLC
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Sri Lanka
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Manufacturing
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400 - 500 Employee
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Senior Marketing Executive—Key Accounts
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Jun 2015 - Mar 2016
Softlogic IT is a leading IT Systems Integrator and the only Titanium Partner for Dell Technologies in Sri Lanka.Roles/ Responsibilities• Managed key customer accounts and carried out regular reviews to ensure revenue targets were achieved.• Ensured high levels of customer service and effectively coordinated internal support teams to attend customer needs in a timely manner.• Turned around distressed customer accounts and secured high-value business opportunities.• Led national level promotional campaigns successfully.• Worked with OEM principals to educate customers on new technologies and created new opportunities for the company.
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Debug Group of Companies
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Sri Lanka
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IT Services and IT Consulting
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1 - 100 Employee
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Dell Product Specialist
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Feb 2014 - Jun 2015
Debug is a leading IT Distribution and System Integration company with one of the largest branch networks in Sri Lanka.Roles/ Responsibilities:• Supported the setting up of the new PC SBU at the company by providing product specific knowledge and leveraging industry partners and networks.• Managed the Dell brand and contributed to creating a new marketing strategy for the products.• Provided product specific training to the branch staff of Debug across Sri Lanka. Debug is a leading IT Distribution and System Integration company with one of the largest branch networks in Sri Lanka.Roles/ Responsibilities:• Supported the setting up of the new PC SBU at the company by providing product specific knowledge and leveraging industry partners and networks.• Managed the Dell brand and contributed to creating a new marketing strategy for the products.• Provided product specific training to the branch staff of Debug across Sri Lanka.
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Softlogic Holdings PLC
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Sri Lanka
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Manufacturing
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400 - 500 Employee
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Marketing Executive—Key Accounts
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Apr 2012 - Feb 2014
Softlogic IT is a leading IT Systems Integrator and the only Titanium Partner for Dell Technologies in Sri Lanka.Roles/ Responsibilities:• Managed key public sector customer accounts and carried out regular reviews to ensure revenue targets were achieved.• Ensured high levels of customer service and effectively coordinated internal support teams to attend customer needs in a timely manner.• Formulated the annual marketing plan for the team with support from senior leadership.• Worked with OEM principals to educate customers on new technologies and created new opportunities for the company.
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Trainee Marketing Executive
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Oct 2010 - Apr 2012
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Education
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Postgraduate Institute of Management (PIM)
Master of Business Administration - MBA, Business Administration and Management, General -
Sri Lanka Institute of Marketing-SLIM
Postgraduate Diploma in Marketing (PGDIP), Marketing/Marketing Management, General -
St.Joseph's College, Colombo
Biology, General