Malik Sheriffdeen

Business Adviser at Market Development Facility (MDF)
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Contact Information
us****@****om
(386) 825-5501
Location
Sri Lanka, LK
Languages
  • Sinhalese -
  • English -

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Credentials

  • Digitizing Agriculture
    Digital Frontiers Institute
    Jun, 2021
    - Nov, 2024
  • Sophos Certified Sales Consultant
    Sophos
    Jun, 2020
    - Nov, 2024
  • Sales Specialist: Kaspersky Endpoint Security Cloud (S40.70)
    Kaspersky
    Mar, 2020
    - Nov, 2024
  • Sales Specialist: Kaspersky Endpoint Security for Business (S02.11.1)
    Kaspersky
    Mar, 2020
    - Nov, 2024
  • Certified Product Specialist: Advanced Threat Defense (ATD)
    McAfee
    Mar, 2020
    - Nov, 2024
  • Network Security Expert 1
    Fortinet
    Mar, 2020
    - Nov, 2024

Experience

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Business Adviser
      • Dec 2020 - Present

      Engaged in MSD/M4P related intervention design and implementation within high-value agriculture, agritech and climate change adaptation units.Additional responsibilities include:1. Market research/ scoping2. Partner management and negotiation3. Partner strategy advisory4. Budget management5. Monitoring and evaluation support Engaged in MSD/M4P related intervention design and implementation within high-value agriculture, agritech and climate change adaptation units.Additional responsibilities include:1. Market research/ scoping2. Partner management and negotiation3. Partner strategy advisory4. Budget management5. Monitoring and evaluation support

    • Sri Lanka
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Manager
      • Dec 2019 - Nov 2020

      A-Networks is a specialized IT Security and Networking Solutions Provider catering to a niche Blue-Chip, SMB and Gov-Sector clientele.My Role:• Identifying and pursuing strategic opportunities• Customer relationship and key account management• Promoting portfolio of products and solutions• Partner relationship management• Advising marketing and communication strategy• Liaising with technical product specialists and tech support• Identifying new markets for exploration

    • United States
    • Business Consulting and Services
    • 200 - 300 Employee
    • Marketing Lead/ Senior Associate
      • Jul 2017 - Oct 2019

      Stax is a global Management Consultancy catering to the world's leading PE firms and corporates.My Role/ Responsibilities:• Managed the marketing activities and team in Colombo responsible for supporting the local and US teams. This included managing the marketing budget and working with internal creative teams, product managers and external agencies.• Worked with the CEO and Director-Manager Group of the US offices on business and client development initiatives targeting global Private Equities and Corporate Clients.• Co-lead firm-wide knowledge management including SharePoint implementation together with directors and champions across US offices.• Supported the Research and Consulting team, which provided clients with insightful analysis and recommendations regarding market and investment opportunities, competitive threats, customer segmentation strategies, channel conflicts and other market facing issues.• Trained and developed newcomers and team members and created content for faster on-boarding.

    • Senior Research Analyst
      • Mar 2016 - Jul 2017

    • Sri Lanka
    • Manufacturing
    • 400 - 500 Employee
    • Senior Marketing Executive—Key Accounts
      • Jun 2015 - Mar 2016

      Softlogic IT is a leading IT Systems Integrator and the only Titanium Partner for Dell Technologies in Sri Lanka.Roles/ Responsibilities• Managed key customer accounts and carried out regular reviews to ensure revenue targets were achieved.• Ensured high levels of customer service and effectively coordinated internal support teams to attend customer needs in a timely manner.• Turned around distressed customer accounts and secured high-value business opportunities.• Led national level promotional campaigns successfully.• Worked with OEM principals to educate customers on new technologies and created new opportunities for the company.

    • Sri Lanka
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Dell Product Specialist
      • Feb 2014 - Jun 2015

      Debug is a leading IT Distribution and System Integration company with one of the largest branch networks in Sri Lanka.Roles/ Responsibilities:• Supported the setting up of the new PC SBU at the company by providing product specific knowledge and leveraging industry partners and networks.• Managed the Dell brand and contributed to creating a new marketing strategy for the products.• Provided product specific training to the branch staff of Debug across Sri Lanka. Debug is a leading IT Distribution and System Integration company with one of the largest branch networks in Sri Lanka.Roles/ Responsibilities:• Supported the setting up of the new PC SBU at the company by providing product specific knowledge and leveraging industry partners and networks.• Managed the Dell brand and contributed to creating a new marketing strategy for the products.• Provided product specific training to the branch staff of Debug across Sri Lanka.

    • Sri Lanka
    • Manufacturing
    • 400 - 500 Employee
    • Marketing Executive—Key Accounts
      • Apr 2012 - Feb 2014

      Softlogic IT is a leading IT Systems Integrator and the only Titanium Partner for Dell Technologies in Sri Lanka.Roles/ Responsibilities:• Managed key public sector customer accounts and carried out regular reviews to ensure revenue targets were achieved.• Ensured high levels of customer service and effectively coordinated internal support teams to attend customer needs in a timely manner.• Formulated the annual marketing plan for the team with support from senior leadership.• Worked with OEM principals to educate customers on new technologies and created new opportunities for the company.

    • Trainee Marketing Executive
      • Oct 2010 - Apr 2012

Education

  • Postgraduate Institute of Management (PIM)
    Master of Business Administration - MBA, Business Administration and Management, General
    2018 - 2020
  • Sri Lanka Institute of Marketing-SLIM
    Postgraduate Diploma in Marketing (PGDIP), Marketing/Marketing Management, General
    2011 - 2016
  • St.Joseph's College, Colombo
    Biology, General
    1997 - 2010

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