Frederique Peyret
Marketing Director at POWERSYS- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
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Bio
Marylise Anzala
Pragmatic and creative are the words that come to my mind when I think of Frederique. We have been collaborating during 4 years both as project manager at SpecialChem where she implemented a tremendous amount of best practices and valuable inputs. I have always been awed by her dedication and strong will to progress and make her collaborators grow. I have particularly been impressed by her ability to handle the toughest clients and situations with ease. Not to mention my endless admiration for her cooking skills, regularly delighting her colleagues! Frederique earns my strongest recommendation as a dynamic team member and an influential leader
Nicolas Dupond
Frédérique is one of those people naturally talented to manage teams. I had the pleasure of working with Frédérique for 4 years at SpecialChem, collaborating on new business development projects for big and medium-sized chemical companies. From the first day to the very last one, I was always impressed by her ability to convey a positive energy to the team and get our clients on board with our marketing strategies, even with the toughest ones. No matter how tense, complicated or frustrating the situation, Frédérique made everything she could to put a smile on our faces and motivate us. If I was looking for an efficient and optimistic team and project manager, Frédérique would be my first choice.
Marylise Anzala
Pragmatic and creative are the words that come to my mind when I think of Frederique. We have been collaborating during 4 years both as project manager at SpecialChem where she implemented a tremendous amount of best practices and valuable inputs. I have always been awed by her dedication and strong will to progress and make her collaborators grow. I have particularly been impressed by her ability to handle the toughest clients and situations with ease. Not to mention my endless admiration for her cooking skills, regularly delighting her colleagues! Frederique earns my strongest recommendation as a dynamic team member and an influential leader
Nicolas Dupond
Frédérique is one of those people naturally talented to manage teams. I had the pleasure of working with Frédérique for 4 years at SpecialChem, collaborating on new business development projects for big and medium-sized chemical companies. From the first day to the very last one, I was always impressed by her ability to convey a positive energy to the team and get our clients on board with our marketing strategies, even with the toughest ones. No matter how tense, complicated or frustrating the situation, Frédérique made everything she could to put a smile on our faces and motivate us. If I was looking for an efficient and optimistic team and project manager, Frédérique would be my first choice.
Marylise Anzala
Pragmatic and creative are the words that come to my mind when I think of Frederique. We have been collaborating during 4 years both as project manager at SpecialChem where she implemented a tremendous amount of best practices and valuable inputs. I have always been awed by her dedication and strong will to progress and make her collaborators grow. I have particularly been impressed by her ability to handle the toughest clients and situations with ease. Not to mention my endless admiration for her cooking skills, regularly delighting her colleagues! Frederique earns my strongest recommendation as a dynamic team member and an influential leader
Nicolas Dupond
Frédérique is one of those people naturally talented to manage teams. I had the pleasure of working with Frédérique for 4 years at SpecialChem, collaborating on new business development projects for big and medium-sized chemical companies. From the first day to the very last one, I was always impressed by her ability to convey a positive energy to the team and get our clients on board with our marketing strategies, even with the toughest ones. No matter how tense, complicated or frustrating the situation, Frédérique made everything she could to put a smile on our faces and motivate us. If I was looking for an efficient and optimistic team and project manager, Frédérique would be my first choice.
Marylise Anzala
Pragmatic and creative are the words that come to my mind when I think of Frederique. We have been collaborating during 4 years both as project manager at SpecialChem where she implemented a tremendous amount of best practices and valuable inputs. I have always been awed by her dedication and strong will to progress and make her collaborators grow. I have particularly been impressed by her ability to handle the toughest clients and situations with ease. Not to mention my endless admiration for her cooking skills, regularly delighting her colleagues! Frederique earns my strongest recommendation as a dynamic team member and an influential leader
Nicolas Dupond
Frédérique is one of those people naturally talented to manage teams. I had the pleasure of working with Frédérique for 4 years at SpecialChem, collaborating on new business development projects for big and medium-sized chemical companies. From the first day to the very last one, I was always impressed by her ability to convey a positive energy to the team and get our clients on board with our marketing strategies, even with the toughest ones. No matter how tense, complicated or frustrating the situation, Frédérique made everything she could to put a smile on our faces and motivate us. If I was looking for an efficient and optimistic team and project manager, Frédérique would be my first choice.
Credentials
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Google pour les pros
IAB EuropeApr, 2016- Nov, 2024 -
Les clés pour devenir Community Manager
OpenClassroomsApr, 2016- Nov, 2024
Experience
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POWERSYS
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France
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Software Development
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1 - 100 Employee
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Marketing Director
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Mar 2018 - Present
- Develop and implement the marketing strategy - Build the digital marketing strategy - Manage the marketing campaigns - Define and manage the marketing budget - Develop and implement the marketing strategy - Build the digital marketing strategy - Manage the marketing campaigns - Define and manage the marketing budget
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Airbus Helicopters
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France
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Aviation & Aerospace
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700 & Above Employee
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Digital Marketing Manager
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Jul 2017 - Mar 2018
Develop and implement the digital marketing strategy of Airbus Helicopters Civil products portfolio. - Marketing automation - Online lead generation - Conversion funnel - Customer experience Develop and implement the digital marketing strategy of Airbus Helicopters Civil products portfolio. - Marketing automation - Online lead generation - Conversion funnel - Customer experience
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Aix-Marseille Graduate School of Management - IAE
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France
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Higher Education
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100 - 200 Employee
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Master 2 General Management
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Sep 2016 - Mar 2017
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Independant
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Aix-En-Provence Area, France
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Marketing Strategy Consultant + Webmarketing training
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Jan 2016 - Aug 2016
Building up and roll-out of the marketing (including web-marketing) strategy for business development for associations (BVHCP: multisports club and Leï Pitchoun: representative parents) and small companies (Lyska jewellery). Webmarketing training: website audit and analytics, SEM (SEO, SEA, SMO), social network & community management, website construction and optimization #wordpress #googleanalytics #html #adwords Building up and roll-out of the marketing (including web-marketing) strategy for business development for associations (BVHCP: multisports club and Leï Pitchoun: representative parents) and small companies (Lyska jewellery). Webmarketing training: website audit and analytics, SEM (SEO, SEA, SMO), social network & community management, website construction and optimization #wordpress #googleanalytics #html #adwords
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SpecialChem - The Material Selection Platform
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France
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Internet Marketplace Platforms
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1 - 100 Employee
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International Key Account Manager
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Oct 2007 - Dec 2015
Managed marketing and business development programs. Directed major and international chemical companies including Covestro, Addivant, BASF and Toray.♦ Market understanding: Analyzed Voice of Customer to understand the drivers and barriers to adoption, identify the unmet needs and assess the willingness to purchase.♦ Strategic Marketing: Developed global strategies for brand awareness, product launches, new market penetration, market efficiency, acceleration of new technology introduction, and digital marketing campaigns. ♦ Operational Digital Marketing: Optimized contents for the web, built and monitored the marketing campaigns plan, defined the best web marketing methodology to reach the objectives.♦ Project Management: Led cross-functional, multinational teams of marketers and business managers for client branding and commercial acceleration projects. Monitored the different Key Performance Indicators and digital marketing program dashboards. ♦ New Business Development: Converted needs to business by collaborating with the client to create value propositions.#Polymer Additives #Plastics #Elastomers #Paints #Coatings #Inks #Adhesives #Sealants #Cosmetics #PersonalCare Show less
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Chief Editor
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Oct 2007 - Oct 2009
Managed the editorial content and team of the platform http://polymer-additives.specialchem.com/ (Nb of members: >100.000, 2 Newsletters / month).- Recruited and briefed Plastics experts to write articles and white papers.- Leaded the editorial team in their day-to-day work.- Programmed and supervised the release of the different contents (newsletters, articles, white papers).- Assessed the performance of the website and implemented corrective actions to enhance client’s experience.#Polymer Additives #Plastics #Elastomers #Websiteadministrator Show less
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SAM Sensory and Consumer Research
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Germany
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Market Research
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1 - 100 Employee
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Project Manager in sensory & consumer insights
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May 2006 - Dec 2006
Managed sensory and consumer research projects for key players in Cosmetics and Food & Beverage including BEL, Danone, L’Oréal. Developped the Non Food activity. ♦ Presale: Prepared the client’s offer and suggested test methodology. ♦ Customer insight gathering: Prepared the customer questionnaires and the test planning. Supervised Consumer Local Tests. ♦ Client facing: Extracted the results value. Reported to client. #SensoryMarketing #ConsumerResearch Managed sensory and consumer research projects for key players in Cosmetics and Food & Beverage including BEL, Danone, L’Oréal. Developped the Non Food activity. ♦ Presale: Prepared the client’s offer and suggested test methodology. ♦ Customer insight gathering: Prepared the customer questionnaires and the test planning. Supervised Consumer Local Tests. ♦ Client facing: Extracted the results value. Reported to client. #SensoryMarketing #ConsumerResearch
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SMOBY TOYS S.A.S
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France
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Manufacturing
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100 - 200 Employee
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R&D and Innovation Project manager
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Mar 2001 - Mar 2006
Managed the introduction of innovative materials. Optimized the production performance of existing materials on 3 molding technologies: injection, extrusion blow-molding and rotomoulding. ♦ Technical watch: Looked for new and innovative materials. Represented the company within multi-companies strategic monitoring group. Main contact of the resin (Polyethylene, Polypropylene, PVC) and additive suppliers. ♦ Product Innovation: Responsible for the product formulation. Directed the new materials’ tests from the lab to the production stage. Show less
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Education
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2016 - 2017
Aix-Marseille Graduate School of Management - IAE
Executive Masters in General Management, Business Administration and Management, General -
1998 - 2001
SIGMA Clermont
Engineer's Degree, Industrial & Fine Organic Chemistry, High Performance Materials, Process engineering -
1992 - 1995
Lycée de l'Empéri, Salon de Provence
Bachelor’s Degree, Physics and Chemistry
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