Experience

Smile Dental Care UK

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2023 - Present



Top10Wise

• Technology, Information and Internet

• Founder and CEO

  • Feb 2017 - Present

  ◉ Founded a start-up business plan and created review site with affiliate marketing concept. ◉ Achieved 32% of Engagement rate by posting creative posts on Instagram, which is considered an amazing number for a micro level page. ◉ Generated Instagram followers at the low cost of Rs. 1.5 (GBP 0.016) per follower by using A/B testing on Facebook Ads. ◉ Founded a start-up business plan and created review site with affiliate marketing concept. ◉ Achieved 32% of Engagement rate by posting creative posts on Instagram, which is considered an amazing number for a micro level page. ◉ Generated Instagram followers at the low cost of Rs. 1.5 (GBP 0.016) per follower by using A/B testing on Facebook Ads.



Clever Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Sep 2022 - Jan 2023

  Created marketing data dashboards for multiple clients using Google Data Studio (Lookr). Also managed paid channels for multiple clients on Google Ads. Optimised the campaigns, improve QS for given keywords.

• Digital Marketing Executive

  • Sep 2022 - Jan 2023



Smile Dental Care UK

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Digital Marketing Executive

  • Oct 2021 - Sep 2022

  ◉ Designed and executed city-wide Facebook ads campaigns that drove 500+ leads within one week for multiple practices. ◉ Assessed clinic's existing online marketing performance and implemented innovative improvement strategies resulting in 44% website traffic growth. ◉ Conducted website speed assessments on multiple platforms and fixed codes, images and content length that led to a 32% increase in loading time. ◉ Optimized and automated website contact form in a way that the whole process saved 10 hours per week of manual work. Show less



Quadrigo

• India
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Sep 2018 - Dec 2020

  ◉ Consulted 5-10 clients per month on digital presence issues for multiple channels; also provided solutions and support services with a team of 7-8 people. ◉ Created social media contests for several clients with the help of Gleam, leading to an average 35% increase in Facebook and Instagram engagements in 2-3 weeks. ◉ Established relationships with 10-20 small sized businesses in the Jaipur area by networking in BNI Group, when companies were mostly relying on traditional marketing concepts and briefed them about online marketing advantages. Show less



Tata Institute of Social Sciences

• India
• Higher Education
• 700 & Above Employee

• Digital Marketing Trainer

  • Oct 2019 - Apr 2020

  ◉ Trained 29 Business students about digital marketing concepts and their application methods through live projects for a course duration of 6 months. ◉ Demonstrated Google Analytics, SEO, SMM, PPC Advertising, and Mobile Marketing initially in face-to-face live classes, later in the virtual classroom due to covid lockdown. ◉ Trained 29 Business students about digital marketing concepts and their application methods through live projects for a course duration of 6 months. ◉ Demonstrated Google Analytics, SEO, SMM, PPC Advertising, and Mobile Marketing initially in face-to-face live classes, later in the virtual classroom due to covid lockdown.



Cambrian InfoSystems Pvt. Ltd.

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO and SMM Analyst

  • Sep 2016 - Jul 2018

  ◉ Analyzed email performance and tweaked content placement strategies to improve overall user experience; increased open rates by 13%. ◉ Improved a client's website ranking from 11th page to 2nd page on Google SERP for respective keywords within 40 days span in 2018. ◉ Implemented link tracking system in organic marketing campaigns and lead magnet content; which resulted in 24% traffic growth through future remarketing paid ads. ◉ Tracked site metrics through Google Analytics and Hotjar to determine how to improve conversion rate and reduce bounce rate; also performed 4-5 goals setup through GTM. Show less



Cognizant

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Program Analyst Trainee

  • Sep 2015 - Jul 2016

  ◉ Provided UNICA (Marketing automation tool) back-end support, and coordinated with the on-site team serving leading telecom company of the UK. ◉ Got training for marketing automation tools such as Eloqua and Marketo; also developed high-level skills for email marketing, contact management, and lead score evaluation. ◉ Supervised running campaigns and solved all issues on the Unica server; which resulted in a smooth experience from the front-end. ◉ Provided UNICA (Marketing automation tool) back-end support, and coordinated with the on-site team serving leading telecom company of the UK. ◉ Got training for marketing automation tools such as Eloqua and Marketo; also developed high-level skills for email marketing, contact management, and lead score evaluation. ◉ Supervised running campaigns and solved all issues on the Unica server; which resulted in a smooth experience from the front-end.