María Dolores Zavala

Communication & Public Relations Officer at World Organization of Family Doctors (WONCA)
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Contact Information
us****@****om
(386) 825-5501
Location
BE
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Professional working proficiency

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Credentials

  • Cause Selling: The Secret to Nonprofit Donations
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Nonprofit Fundraising: A Beginner’s Guide
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Character Illustration for Brands
    Crehana
    Aug, 2020
    - Nov, 2024
  • Digital Marketing Trends
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Jul, 2020
    - Nov, 2024
  • Content Marketing: Blogs
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • International English Language
    IELTS Official
    Jan, 2017
    - Nov, 2024

Experience

  • World Organization of Family Doctors (WONCA)
    • Belgium
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Communication & Public Relations Officer
      • Dec 2020 - Present

      1. Strategic/planning role • Contributing to the development and update of WONCA’s Communication Strategy and developing an aligned work plan; • Leading the development of innovative, timely and strategic external communications that are adapted to diverse global media channels; • Seeking opportunities for media engagement and investigating ways to reach a wider member and stakeholder base; • Developing and updating guidelines and standard operating procedures. 2. Editorial role • Drafting and editing talking points; • Drafting statements, articles, press releases and other relevant materials for international media and key events (e.g., World Health Assembly); • Commissioning and editing items for WONCA’s Newsletter (WONCA News), circulating at least 10 editions per year; • Compiling the organisation’s weekly e-bulletin (“e-update”); • Proofreading and editing documents are written in English, Spanish and French • Forward-planning the editorial calendar. 3. Curating the website and social media channels • Designing and delivering campaigns and advocacy work, implementing processes for production of content (visual, digital, written) by developing infographics, presentations, lay-outs and visuals; • Effectively using social media to push campaign messaging, engage audiences and achieve advocacy goals; • Managing and updating WONCA’s website (www.globalfamilydoctor.com) including: • Designing and organising support for communications at WONCA’s events with a focus on visual and promotional content. 4. Quality assurance • Reviewing and revising content and ensuring that communications outputs are consistent, impactful and high quality according to WONCA’s quality guidelines and visual identity; 5. Public Relations role • Maintaining and developing a wide network of relevant media contacts and monitoring coverage; • Developing and maintaining relationships with an extensive network of internal stakeholders.

  • Chapps Inspection Apps
    • Belgium
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Developer
      • Sep 2018 - Oct 2019

      • Identify new sales leads through attending events, and various partnerships• Maintain fruitful relationships with existing customers• Research organizations and individuals online (especially on social media) to identify new leads and potential new markets• Contact potential clients via email or phone to establish rapport and set up meetings• Plan and execute new marketing initiatives.• Manage event planning and attending conferences, meetings, and industry events.

    • Market Research Analyst
      • Apr 2018 - Sep 2018

      • Marketing Department Assistant• Translation tasks• Database management.• Market research.• Event management.• Sales support.• Contacting press for product reviews and upcoming projects.• Gathering, collecting, analyzing and reporting different types of data.

  • Connexa Network AG
    • Switzerland
    • Education Administration Programs
    • 1 - 100 Employee
    • Social Media and Content Consultant
      • Oct 2016 - Apr 2018

      • Develop detailed web content and social media plan. • Create and distribute content on different web platforms and social media networks. • Provide digital graphic production art support. • Develop detailed web content and social media plan. • Create and distribute content on different web platforms and social media networks. • Provide digital graphic production art support.

  • Presidencia de la República - Mexico
    • Government Administration
    • 200 - 300 Employee
    • Social Media Assistant Director
      • Feb 2016 - Sep 2017

      • Create and implement the content strategy according to the daily agenda, events, meetings, national and international dates, and government campaigns. • Content distribution on several platforms and social networks. • Monitor digital media and social platforms on specific topics related to the content agenda or trends. • Report trending topics, news, potential problems and opportunities to develop content. • Measure results. • Create and implement the content strategy according to the daily agenda, events, meetings, national and international dates, and government campaigns. • Content distribution on several platforms and social networks. • Monitor digital media and social platforms on specific topics related to the content agenda or trends. • Report trending topics, news, potential problems and opportunities to develop content. • Measure results.

  • TV Azteca
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Web Content and Social Media Manager
      • Jan 2014 - Feb 2016

      • Create strategies to develop and distribute content on web platforms and social networks for Salinas Group, Azteca News, Azteca Opinion and Azteca America. • Monitor and Report the latest news and trending topics on web and traditional media. • Creation of strategies and benchmarking for new websites launching. http://www.tvazteca.com/ https://www.facebook.com/azteca/ https://twitter.com/Azteca • Create strategies to develop and distribute content on web platforms and social networks for Salinas Group, Azteca News, Azteca Opinion and Azteca America. • Monitor and Report the latest news and trending topics on web and traditional media. • Creation of strategies and benchmarking for new websites launching. http://www.tvazteca.com/ https://www.facebook.com/azteca/ https://twitter.com/Azteca

  • ODD Marketing
    • Mexico
    • Advertising Services
    • Web Content and Project Manager
      • Feb 2012 - Jan 2014

      • Create strategies for different accounts according to the project needs. • Develop detailed web content and social media plans. • Create and distribute content on different web platforms and social media networks. • Provide digital graphic production art support. • Implement and monitor web campaigns. Assigned projects: • Life Fitness - Global leader in manufacturing fitness and exercise equipment for both commercial facilities and domestic use. My main task was to increase engagement through creative content on web platforms and social media networks. https://www.lifefitness-latinamerica.com/ • AXA Group - Develop internal campaign for employees of this global insurance brand in México City. The campaign “Los Inchocables AXA” was so successful that was merged as part of the loyalty program for the key accounts in the company. http://www.losinchocables.com.mx • Xochitla – An ecological park that promotes environmental care. For this project, my main task was to develop content marketing strategies, lifestreaming, and media coverage for special events like the Hot Air Balloon Festival and Day of the Death. http://www.xochitla.org.mx/ • Caracol de Plata – Mexican Award that promotes the creation of ads to encourage Social Responsibility. Creation of a content marketing strategies, lifestreaming, and media coverage for special events. http://www.caracoldeplata.org/ • COMPARTIR Foundation – Mexican foundation dedicated to strengthening civil society organizations. Creation of a content marketing strategy, lifestreaming, and media coverage for special events. http://www.compartir.org.mx • GO KART MANÍA. Develop web content and social media plans for an indoor go-karting center. Implement and schedule web promotions, email campaigns, and track results. http://gokartmania.com.mx/

  • EL Universal C.P.N.
    • Newspaper Publishing
    • 300 - 400 Employee
    • Web Content Producer
      • Dec 2007 - Feb 2012

      • Create, update, and maintain web content for Business section, Tech News, SMEs, and Personal Finance. • Organize and prioritize information in each section. • Read, evaluate and edit reporter’s news and transform them into web content. • Create and administer multimedia content like forums, chats, surveys, and galleries. http://eluniversal.com.mx/ https://www.facebook.com/ElUniversalOnline https://twitter.com/el_universal_mx • Create, update, and maintain web content for Business section, Tech News, SMEs, and Personal Finance. • Organize and prioritize information in each section. • Read, evaluate and edit reporter’s news and transform them into web content. • Create and administer multimedia content like forums, chats, surveys, and galleries. http://eluniversal.com.mx/ https://www.facebook.com/ElUniversalOnline https://twitter.com/el_universal_mx

Education

  • Vrije Universiteit Brussel
    Master of Science - MS with Distinction, New Media & Society in Europe
    2019 - 2020
  • Universidad Panamericana
    Master of Science - MS, Institutional Communication
    2007 - 2008
  • Universidad Panamericana
    Media and Communication Degree
    2003 - 2007

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